Unlocking the experiential vocabulary: Experience Cards as a tool for capturing rich consumer experience data in qualitative research

  • Ekaterina Panina (Speaker)
  • Isadora Gasparin (Speaker)
  • Braz Becker, L. (Speaker)

Activity: Talk or presentation › Oral presentation

Period2025
Event titleAssociation for Consumer Research Conference Latin America 2025
Event typeConference
LocationSão Paulo, BrazilShow on map
Degree of RecognitionInternational