Företag tonar ner sina hållbarhets­argument – greenwashing har bytts mot green hushing

Press/Media: Press / Media

Subject

https://yle.fi/a/7-10039960

Period24.11.2025

Media contributions

1

Media contributions

  • TitleSvenska YLE:Företag tonar ner sina hållbarhets­argument – greenwashing har bytts mot green hushing (only in Swedish)
    Degree of recognitionNational
    Media name/outletSvenska YLE
    Media typeTelevision
    Country/TerritoryFinland
    Date24.11.2025
    DescriptionIn the article Företag tonar ner sina hållbarhets­argument – greenwashing har
    bytts mot green hushing (only in Swedish), Polsa explained how companies
    increasingly engage in “green hushing” — downplaying environmental claims
    to avoid proving them. With new EU rules requiring accountability across entire
    value chains, Polsa calls for ongoing dialogue to balance environmental, social,
    and economic sustainability so businesses can comply without risking failure.
    Producer/AuthorSusanna Ström-Wilkinson
    PersonsPia Polsa
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