Unconventional luxury brand collaborations are everywhere. What is the appeal?

Press/Media: Press / Media

Period	07.08.2023

Media contributions

1

Media contributions

Title	Unconventional luxury brand collaborations are everywhere. What is the appeal?
Degree of recognition	International
Media name/outlet	The Conversation
Media type	Web
Country/Territory	Finland
Date	07.08.2023
URL	https://theconversation.com/unconventional-luxury-brand-collaborations-are-everywhere-what-is-the-appeal-210382
Persons	Carlos Adrian Diaz Ruiz

Research output
Unconventional luxury brand collaborations: A new form of luxury consumption among young adults in China
Research output: Contribution to journal › Article › Scientific › peer-review
Unconventional luxury brand collaborations are everywhere. What is the appeal?
Research output: Contribution to journal › Article › General public
Changing Luxury Consumption Preferences Among Chinese Young Adults: The Role of Unconventional Brand Collaborations
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review