CERS - Centre for Relationship Marketing and Service Management, Helsinki

ActS - Service Design Based on Human Activity Sets
Gummerus, J., Mickelsson, J., Trischler, J., Härkönen, T. & Grönroos, C., 19.07.2021, In: Journal of Service Management. 32, 6, p. 28-54 27 p.
Research output: Contribution to journal › Article › Scientific › peer-review

Open Access
File
Asiakasymmärryksen oravanpyörästä ikiliikkujaksi
Pura, M., 2020, Asiakkuusmarkkinoinnin vuosikirja 2020. Helsinki: Suomen asiakkuusmarkkinointiliitto, p. 42-44 (Asiakkuusmarkkinoinnin vuosikirja).
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional
Customer-dominant service logic
Heinonen, K. & Strandvik, T., 2020, The Routledge Handbook of Service Research Insights and Ideas. Bridges, E. & Fowler, K. (eds.). London: Routledge, p. 69-89
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Kuluttajan luottamuksen vahvistaminen; miten vaikutetaan mielikuviin matkustamisesta?
Johanna Gummerus (Speaker)
12.10.2021
Activity: Talk or presentation › Invited talk
Manuscript seminar discussant
Johanna Gummerus (Reviewer)
31.05.2021
Activity: Examination › Official participation in PhD thesis supervision, defence and examination
SERVSIG Doctoral Workshop
Kristina Heinonen (Speaker: Opponent/discussant)
10.06.2021
Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars

Kommuntikationsrevolution: därför kan det kännas som att du känner Isac Elliot
Anu Helkkula
12.11.2019
1 Media contribution
Press/Media: Press / Media
Konsumtionen kring jul är rituell och djupt rotad
Anu Norrgrann
11.12.2018
1 Media contribution
Press/Media: Press / Media
Slaget efter tolv: Konsumerar vi för mycket?
Anu Norrgrann
22.11.2018
1 Media contribution
Press/Media: Press / Media

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