CERS - Centre for Relationship Marketing and Service Management, Helsinki

Projects

Projects per year 1996 1996 1999 2001 2002 2004 2005 2007 2008 2009 2013 2014 2015 2023 2026

• 1 Active
• 36 Finished

Projects per year

Search results

• Active

  DP: Data paradox

  Heinonen, K. (PI)

  01.01.2024 → 31.12.2026

  Project: Externally funded project

  • Strategic Leadership 100%
  • Digitalization 100%
• Finished

  Vilt: Sustainable Game Meat Markets

  Heinonen, K. (PI) & Liewendahl, H. (Project participant)

  01.11.2023 → 01.11.2024

  Project: Externally funded project

• AAT: Arvolupausten ankkurointi työntekijälähtöisesti

  Heinonen, K. (PI) & Liewendahl, H. (Contact person)

  01.04.2023 → 31.10.2023

  Project: Externally funded project

• Nordic Innovation Initiative

  Heinonen, K. (PI), Ciuchita, R. (Project participant) & Rahman, A. (Project participant)

  01.01.2021 → 31.12.2023

  Project: Externally funded project

  • Innovation 100%

• Mental models supporting SMEs adaptation to data-based economy

  Holmlund-Rytkönen, M. (PI), Strandvik, T. (Project participant), Lähteenmäki, I. (Project participant) & Koskinen, J. (Project participant)

  17.11.2020 → 30.09.2021

  Project: Externally funded project

• Human Being and Value in the Sixth Wave (HUVA)

  Pura, M. H. (Working partner)

  01.01.2015 → 30.06.2016

  Project: Externally funded project

• Human Being and Value in the Sixt Wave (HUVA)

  Pura, M. (Working partner)

  01.01.2015 → 30.06.2016

  Project: Externally funded project

• Academy of Finland position as a postdoctoral researcher (forskardoktor)

  Koskull von, C. (Project manager, academic) & Strandvik, T. (Project participant)

  01.09.2014 → 30.04.2015

  Project: Externally funded project

• Value-Based Service Sales Innovation

  Viio, P. (Project manager, academic)

  01.01.2014 → 30.06.2015

  Project: Other project

  • Sales 100%

• The Nordic School book

  Koskull von, C. (Project participant) & Gummerus, J. (Project participant)

  01.10.2013 → 31.12.2014

  Project: Other project

• Strategic customer segmentation: tools for sales and marketing effectiveness

  Pura, M. H. (Project manager, organisational)

  01.01.2013 → 31.05.2013

  Project: Externally funded project

• Value Creation in Industrial service Business

  Helle, P. P. (Project manager, organisational) & Grönroos, C. (Project manager, academic)

  Future Industrial Services

  02.01.2012 → 31.12.2012

  Project: Externally funded project

• Future Industrial Services (FutIS)

  Helle, P. P. (Project manager, organisational)

  01.01.2011 → 31.12.2015

  Project: Externally funded project

• INNOPEX Service innovation from the provider perspective and as a customer experience

  Helkkula, A. (Project manager, academic)

  01.01.2010 → 31.12.2011

  Project: Externally funded project

  • Customer Experience 100%
  • Service Provider 100%
  • Service Innovation 100%
  • Research Project 50%
  • User Experience 50%

• BIG II (Branding, Innovation & Globalization)

  Lindberg-Repo, K. H. (Project manager, academic) & Dube, A. (Project participant)

  01.09.2009 → 31.01.2011

  Project: Externally funded project

  • Finnish 100%
  • Business Model 100%
  • Conceptual Framework 100%
  • Research Project 100%
  • Brand Architecture 100%

• SEDiMENT - Service Experience Design -inspired Measurement

  Nyman, H. (Project manager, academic) & Strandvik, T. (Project manager, organisational)

  01.08.2009 → 31.07.2011

  Project: Externally funded project

• Tekes BeSel II

  Wendelin, R. (Project manager, academic)

  01.09.2008 → 30.11.2009

  Project: Externally funded project

• The Role of Customer Information in Service Innovation (CInSIn)

  Koskull von, C. (Project manager, academic) & Helkkula, A. (Project participant)

  01.08.2008 → 31.01.2013

  Project: Externally funded project

  • Service Innovation 100%
  • Customer Information 100%
  • Data Collection Method 25%
  • Research Project 25%
  • Innovation Process 25%

• ESCAPE Embedding Service in Customer Contexts, Activities, Practices, and Experiences

  Heinonen, K. (Project manager, academic), Strandvik, T. (Project manager, organisational) & Mickelsson, K.-J. (Project participant)

  01.08.2008 → 31.12.2011

  Project: Externally funded project

• Brands,innovation and globalization: Generating growth and competitiveness through improved value (BIG)

  Lindberg-Repo, K. H. (Project manager, academic) & Dube, A. (Project participant)

  01.05.2007 → 30.04.2009

  Project: Externally funded project

  • Finnish 100%
  • Conceptual Framework 100%
  • Business Model 100%
  • Brand Architecture 100%

• VALUE-GENERATION IN SUPPLIER-CUSTOMER RELATIONSHIPS AND CUSTOMER MANAGEMENT: FROM TRADITIONAL MANUFACTURING TO A KNOWLEDGE BASED SERVICE BUSINESS - BESEL II

  Grönroos, C. (Project manager, academic) & Helle, P. P. (Project participant)

  01.04.2007 → 31.03.2009

  Project: Externally funded project

  • Business Service 100%
  • Research Project 100%
  • Profit 50%
  • Finnish 50%
  • Conference Papers 50%

• Strategic Marketing (StratMark II)

  Strandvik, T. (Project manager, academic), Grönroos, C. (Project participant), Wendelin, R. (Project participant) & Nyman, H. (Project participant)

  01.02.2007 → 31.01.2009

  Project: Externally funded project

  • Strategic Marketing 100%
  • Finnish 100%
  • USA 50%
  • Business School 33%
  • Swedish 33%

• VALU, Tools for Identifying Human Needs and Values in Designing Successful Technology Products

  Helkkula, A. (Project manager, academic)

  01.01.2007 → 31.03.2009

  Project: Externally funded project

  • Basic Needs 100%
  • Marketing Management 100%
  • Services Management 100%
  • Relationship Marketing 100%

• Strategic Marketing (StratMark I)

  Strandvik, T. (Project manager, academic), Grönroos, C. (Project participant), Wendelin, R. (Project participant) & Nyman, H. (Project participant)

  01.01.2006 → 31.12.2006

  Project: Externally funded project

  • Strategic Marketing 100%
  • Finnish 100%
  • Business Economics 28%
  • Swedish 28%
  • Scientific Innovations 14%

• Relationship Value-Generation From a Financial Perspective

  Helle, P. P. (Project manager, academic)

  01.03.2005 → 31.12.2009

  Project: Externally funded project

  • Economic Value 100%
  • Relationship Marketing 100%
  • Research Project 100%
  • Value Added 100%
  • Value Creation 100%

• VALUE-GENERATION IN SUPPLIER-CUSTOMER RELATIONSHIPS AND CUSTOMER MANAGEMENT: FROM TRADITIONAL MANUFACTURING TO A KNOWLEDGE BASED SERVICE BUSINESS - BESEL

  Grönroos, C. (Project manager, academic) & Helle, P. P. (Project participant)

  01.01.2005 → 31.12.2006

  Project: Externally funded project

  • Business Service 100%
  • Research Project 100%
  • Conference Papers 50%
  • Roundtable Discussion 50%
  • Finnish 50%

• Consumer Relationship Orientation

  Sääksjärvi, M. C. (Project manager, academic), Grönroos, C. (Project participant) & Gummerus, J. (Project participant)

  01.01.2004 → 31.12.2006

  Project: Externally funded project

  • Receptivity 100%
  • Relationship Marketing 33%
  • Research Focus 33%
  • Marketing Research 33%
  • Marketing Strategy 33%

• Biomass fuelled indirect firing of the micro-turbine process - DENSY BIOFIGT

  Grönroos, C. (Project manager, academic)

  01.01.2004 → 31.12.2006

  Project: Externally funded project

  • Turbine 100%
  • Joints (Structural Components) 100%
  • System Technology 100%
  • Market Survey 100%
  • Micro Turbine 100%

• Value, Trust and Loyalty in Relational Exchanges

  Helle, P. P. (Project manager, academic)

  15.10.2002 → 31.12.2004

  Project: Externally funded project

  • Goal Attainment 100%
  • Value Creation 100%
  • Consumer Goal 75%
  • Consumer Value 50%
  • Marketing Management 50%

• Use and Non-Use of Customer Information in Service Development: A Report from the Field

  Koskull von, C. (Project manager, academic)

  01.01.2002 → 14.08.2009

  Project: Externally funded project

  • Authors 100%
  • Theses 100%
  • Customer Information 100%
  • Development Process 12%

• FADING CUSTOMER RELATIONSHIPS IN RETAIL BANKING

  Åkerlund, H. (Project manager, academic)

  01.08.2001 → 01.08.2003

  Project: Externally funded project

  • Process Analysis 100%
  • Cognition 100%
  • Relationship Marketing 100%

• UNDERSTANDING THE EMPOWERED CUSTOMER IN RELATIONAL CONTEXTS

  Grönroos, C. (Project manager, academic)

  01.05.2001 → 31.12.2003

  Project: Externally funded project

  • Connectedness 100%
  • Finland 100%
  • Learning Process 100%

• Transfers of family businesses

  Sten, J. (Project manager, academic)

  01.08.1999 → 15.09.2006

  Project: Externally funded project

  • Family Business 100%
  • Finnish 20%

• Future of retail banking

  Grönroos, C. (Project manager, academic)

  01.01.1999 → 31.12.2007

  Project: Externally funded project

  • Retail 100%
  • Estonia 50%
  • Norway 50%
  • licentiates 50%
  • Doctoral thesis 50%

• THE NATURE AND CHANGE OF BONDS IN BUSINESS RELATIONSHIPS

  Wendelin, R. (Project manager, academic)

  01.08.1998 → 01.08.2003

  Project: Externally funded project

  • Business-to-Business Marketing 100%
  • Specific Industry 100%
  • Business Relationship 100%
  • Motor Vehicles 50%

• SMALL FIRM BEHAVIOUR DURING TIMES OF CRISIS

  Sten, J. (Project manager, academic)

  01.08.1996 → 31.03.1999

  Project: Externally funded project

  • Firm Behavior 100%
  • Finnish 100%
  • Economic Recession 100%
  • Finland 100%
  • SME 100%

• RELATIONSHIP MARKETING ORIENTATION IN A MULTI-CULTURAL ENVIRONMENT

  Grönroos, C. (Project manager, academic)

  01.05.1996 → 31.12.2003

  Project: Externally funded project

  • Cultural Environment 100%
  • Relationship Marketing 100%
  • Structural Change 100%
  • Marketing 100%
  • Project Studies 50%