Department of Marketing

Projects

Projects per year 1993 1996 1998 1999 2004 2005 2006 2007 2008 2009 2010 2011 2014 2015 2016 2020 2021 2023 2027

• 4 Not started
• 21 Active
• 231 Finished

Projects per year

Search results

• Finished

  Buyer-Seller Relationships in Car Distribution

  Liljander, V. (Project manager, academic)

  01.10.2001 → 31.12.2004

  Project: Externally funded project

  • Buyer-Seller Relationship 100%
  • Sales 100%
  • Price 50%
  • Cross-Cultural Studies 50%
  • UK 50%

• FADING CUSTOMER RELATIONSHIPS IN RETAIL BANKING

  Åkerlund, H. (Project manager, academic)

  01.08.2001 → 01.08.2003

  Project: Externally funded project

  • Relationship Marketing 100%
  • Process Analysis 100%

• Understanding the Empowered Customer in Relational Contexts

  Finne, Å. (Project participant), Lindberg-Repo, K. H. (Project manager, academic), Sääksjärvi, M. C. (Project participant), Vihtkari, T. (Project participant), Gummerus, J. (Project participant) & Steinby, C. (Project participant)

  01.05.2001 → 31.12.2003

  Project: Externally funded project

  • Marketing Communication 100%
  • Conceptual Framework 100%
  • Marketing Communications 100%
  • Relationship Marketing 100%
  • Interactive Communication 50%

• UNDERSTANDING THE EMPOWERED CUSTOMER IN RELATIONAL CONTEXTS

  Grönroos, C. (Project manager, academic)

  01.05.2001 → 31.12.2003

  Project: Externally funded project

  • Connectedness 100%
  • Finland 100%
  • Learning Process 100%

• Digital asset management in marketing communication logistics

  Kovacs, G. (Project manager, academic)

  20.02.2001 → 30.10.2003

  Project: Externally funded project

  • Asset Management 100%
  • Marketing Communication 100%
  • Marketing Communications 100%
  • Marketing 100%
  • Supply Chain Management 75%

• Corporate environmental responsibility in demand networks

  Kovacs, G. (Project manager, academic)

  20.02.2001 → 31.12.2005

  Project: Externally funded project

• E-services

  Liljander, V. (Project manager, academic)

  01.01.2001 → 31.12.2009

  Project: Externally funded project

  • Multichannel Strategy 100%
  • Marketing 100%
  • Consumer Attitude 100%
  • Customer Value 100%
  • Marketing Management 100%

• CUSTOMER PERCEIVED VALUE OF MOBILITY

  Heinonen, K. (Project manager, academic)

  01.08.2000 → 31.12.2006

  Project: Externally funded project

• Relationship marketing and website value

  Björk, P. (Project manager, academic)

  01.08.2000 → 31.07.2005

  Project: Externally funded project

  • Research Effort 100%
  • Needed Information 100%
  • Research Community 100%
  • Service Category 100%
  • Research Results 100%

• Managing scarce resources- Improvement of blood supply chain management by simulation

  Spens, K. (Project manager, academic)

  01.09.1999 → 30.09.2004

  Project: Externally funded project

  • Supply Chain 100%
  • Blood Supply Chain 100%
  • Supply Chain Management 100%
  • Trial and error 100%
  • Finnish 50%

• APPLYING WORD OF MOUTH COMMUNICATION IN THE CONSTRUCTION AN RECONSTRUCTION OF BANK SERVICES

  Berndtson, M. (Project manager, academic)

  01.08.1999 → 31.07.2004

  Project: Externally funded project

  • Marketing 100%

• A COMPUTER ASSISTED WRITING COURSE

  Person, U. (PI)

  01.08.1999 → 31.12.1999

  Project: Externally funded project

  • Distance Learning 100%
  • computer-assisted writing 100%
  • Academic Writing 100%

• Transfers of family businesses

  Sten, J. (Project manager, academic)

  01.08.1999 → 15.09.2006

  Project: Externally funded project

  • Family Business 100%
  • Finnish 20%

• CUSTOMER RELATIONSHIP DISSOLUTION

  Holmlund-Rytkönen, M. (Project manager, academic) & Strandvik, T. (Project participant)

  01.05.1999 → 31.12.2002

  Project: Externally funded project

• KEY ACCOUNT MANAGEMENT

  Person, U. (PI)

  01.03.1999 → 31.12.2001

  Project: Externally funded project

  • Account Management 100%
  • Business-to-Business 100%
  • Key Account Management 100%
  • Effective Practice 50%
  • Customer Relationship 50%

• APPLICATION TO A NEW CONCEPTUAL FRAMEWORK OF SUPPLY CHAIN MANAGEMENT

  Spens, K. (Project manager, academic)

  01.03.1999 → 01.03.2008

  Project: Externally funded project

  • Supply Chain Management 100%
  • Conceptual Framework 100%
  • Health Care 100%

• INTEGRATION OF INTERNATIONAL FOREIGN EXCHANGE MARKETS; FURTHER EVIDENCE FROM THE GERMAN DOMINANCE HYPOTHESIS

  Person, U. (PI)

  01.01.1999 → 31.12.2000

  Project: Externally funded project

  • Monetary System 100%
  • Foreign Exchange Market 100%
  • Risk Premium 75%
  • Inflation Rate 25%
  • Deutsche Mark 25%

• Impact of Change of Power to the Structure of teh Distribution Network in the People's Republic of China

  Polsa, P. (Project manager, academic)

  01.01.1999 → 01.01.2000

  Project: Externally funded project

  • China 100%
  • Distribution Channel 100%
  • Retailers 50%
  • Tianjin 50%
  • favour 50%

• Future of retail banking

  Grönroos, C. (Project manager, academic)

  01.01.1999 → 31.12.2007

  Project: Externally funded project

  • Retail 100%
  • Estonia 50%
  • Norway 50%
  • licentiates 50%
  • Doctoral thesis 50%

• FOREIGN FORWARD EXCHANGE RATE RISK PREMIUM AND THE EMU EFFECT

  Person, U. (PI)

  01.01.1999 → 31.12.2000

  Project: Externally funded project

  • Risk Premium 100%
  • Exchange Rate Risk 100%
  • Exchange Rate 80%
  • Foreign Exchange Market 60%
  • International Trade 20%

• OPERATION MODES IN BUYER-SELLER RELATIONSHIPS IN DIGITAL ECONOMY

  Person, U. (PI)

  01.01.1999 → 31.12.1999

  Project: Externally funded project

  • Digital Economy 100%
  • Buyer-Seller Relationship 100%
  • Business Relationship 33%
  • Technological Change 33%
  • Transaction Cost 33%

• OUTSOURCING THE HRM-FUNCTION - A POSSIBILITY TO RESOURCE THE SMEs ?

  Person, U. (PI)

  01.01.1999 → 31.12.2000

  Project: Externally funded project

  • SME 100%

• A FEW HINTS ON HOW TO WRITE ACADEMIC PAPERS

  Person, U. (PI)

  01.01.1999 → 31.12.2000

  Project: Other project

• TEACHING MATERIAL ON THE NET

  Person, U. (PI)

  01.11.1998 → 30.04.1999

  Project: Externally funded project

  • Ministry of Education 100%

• SENSEMAKING IN THE THIRD SPACE: ESSAYS ON FRENCH-FINNISH BICULTURAL EXPERIENCES IN ORGANIZATIONS AND THEIR NARRATIVES

  Fougère, M. (Project manager, academic)

  01.11.1998 → 01.04.2005

  Project: Externally funded project

  • Narrative 100%
  • Sense making 100%
  • Third space 100%
  • Finnish 100%
  • French 100%

• Strategic change within a franchise context

  West, B. O. (Project manager, academic)

  01.10.1998 → 31.12.2004

  Project: Externally funded project

  • Strategic Change 100%
  • Strategic Planning 100%
  • Planning Process 100%

• THE NATURE AND CHANGE OF BONDS IN BUSINESS RELATIONSHIPS

  Wendelin, R. (Project manager, academic)

  01.08.1998 → 01.08.2003

  Project: Externally funded project

  • Business-to-Business Marketing 100%
  • Specific Industry 100%
  • Business Relationship 100%
  • Motor Vehicles 50%

• MANAGING BUYER-SUPPLIER RELATIONSHIPS IN A SUPPLY NETWORK

  Åhman, S. H. (Project manager, academic)

  01.08.1998 → 31.12.2002

  Project: Externally funded project

  • Supply Network 100%
  • Buyer-Supplier Relationship 100%
  • Supplier Relationship 33%

• Eco-labels as marketing tools

  Björk, P. (Project manager, academic)

  01.08.1998 → 31.07.2005

  Project: Externally funded project

  • Ecotourism 100%
  • Eco-Label 100%
  • Marketing 100%
  • Green Marketing 100%
  • Sustainable Product 100%

• MARKETING OF PRIVATE HEALTH CARE SERVICES

  Hedvall, M.-B. (Project manager, academic)

  01.05.1998 → 31.08.2000

  Project: Externally funded project

  • Health Care Personnel 100%
  • Health Care 100%
  • Health Care Services 100%
  • Finnish 100%
  • Marketing 100%

• PATIENT CHARGES AND DECISION MAKING BEHAVIOURS OF CONSUMERS AND PHYSICIANS

  Hedvall, M.-B. (Project manager, academic)

  01.04.1998 → 31.03.2001

  Project: Externally funded project

  • Decision Making 100%
  • Time Series 100%
  • EU Member State 20%
  • Drug Use 20%
  • Cost Containment 20%

• MANAGING BUSINESS RELATIONSHIPS IN A CHANGING WORLD

  Törnroos, J.-Å. (Project manager, academic)

  01.01.1998 → 31.12.2003

  Project: Externally funded project

  • Technological Change 100%
  • Business Process 100%
  • Information Age 100%
  • Process Engineering 100%
  • Project Coordinator 100%

• ADVERTISING IN RELATIONSHIP MARKETING

  Finne, Å. (Project manager, academic)

  01.01.1998 → 31.12.2002

  Project: Externally funded project

  • Marketing Communication 100%
  • Relationship Marketing 100%
  • Marketing Communications 100%
  • Communication Theory 40%
  • Marketing Management 20%

• INTERNATIONAL MONETARY FUND OPERATIONS IN EASTERN EUROPE

  Zashev, P. (Project manager, academic)

  01.01.1998 → 31.12.2001

  Project: Externally funded project

  • Central and Eastern Europe 100%
  • International Monetary Fund 100%
  • Constructivism 40%
  • International Politics 20%
  • Dogmatics 20%

• COSTS AND BENEFITS OF OUTSOURCING - STUDY OF AN AIRLINE'S DISTRIBUTION AND RESERVATION SYSTEM

  Källström, E. (Project manager, academic)

  01.01.1998 → 31.12.2000

  Project: Externally funded project

  • Outsourcing 100%
  • Airline 100%
  • Cost Benefit Analysis 100%
  • Distribution Strategy 50%

• ESSAYS ON MUTUAL FUND PERFORMANCE EVALUATION

  Person, U. (PI)

  01.01.1998 → 31.12.1999

  Project: Externally funded project

• NEGATIVE CRITICAL INCIDENT MAPPING IN BUSINESS RELATIONSHIPS

  Holmlund-Rytkönen, M. (Project manager, academic) & Strandvik, T. (Project participant)

  01.01.1998 → 31.12.2000

  Project: Externally funded project

  • Technology Industry 100%

• KAUPPATIETEELLISEN ALAN JATKOKOULUTUSOHJELMA (KATAJA)

  Person, U. (PI)

  01.08.1997 → 31.12.1999

  Project: Externally funded project

• THE AUDIT EXPECTATION GAP IN FINLAND IN AN INTERNATIONAL PERSPECTIVE

  Viitanen, J. (Project manager, academic)

  01.03.1997 → 30.04.1999

  Project: Externally funded project

  • Going Concern 100%
  • Financial Statement 100%
  • Finland 100%
  • Clinical Audit 100%

• INTELLECTUAL PROPERTY LAW 2000 - INTELLECTUAL PROPERTY LAW IN A CHANGING COMMERCIAL ENVIRONMENT

  Person, U. (PI)

  01.01.1997 → 31.12.2000

  Project: Externally funded project

• LEADERSHIP STYLES AND MARKET ORIENTATION IN GLOBAL MARKETING CHANNELS

  Polsa, P. (Project manager, academic)

  01.01.1997 → 31.12.1999

  Project: Externally funded project

  • Market Orientation 100%
  • USA 100%
  • Marketing Channel 100%
  • Global Marketing 100%
  • Leadership Style 100%

• DEVIATIONS FROM UNCOVERED INTEREST RATE PARITY; FOREIGN EXCHANGE RATE RISK PREMIUM OR BIAS IN EXPECTATIONS

  Person, U. (PI)

  01.01.1997 → 31.12.2000

  Project: Externally funded project

  • Exchange Rate 100%
  • Risk Premium 100%
  • Exchange Rate Risk 100%
  • Interest Rate Parity 100%
  • Capital Mobility 50%

• CRITICAL INCIDENTS IN BUSINESS RELATIONSHIPS

  Holmlund-Rytkönen, M. (Project manager, academic) & Strandvik, T. (Project participant)

  01.01.1997 → 31.12.2000

  Project: Externally funded project

  • Critical Incident 100%
  • Business Relationship 100%

• VALUE-ADDED MARKETING THROUGH RELATIONSHIP MARKETING IN TOURISM INDUSTRY

  Björk, P. (Project manager, academic)

  01.08.1996 → 31.07.2001

  Project: Externally funded project

  • Relationship Marketing 100%
  • Value Added 100%
  • Tourism Industry 100%
  • Marketing 100%
  • Specific Industry 50%

• SMALL FIRM BEHAVIOUR DURING TIMES OF CRISIS

  Sten, J. (Project manager, academic)

  01.08.1996 → 31.03.1999

  Project: Externally funded project

  • Firm Behavior 100%
  • Finnish 100%
  • Economic Recession 100%
  • Finland 100%
  • SME 100%

• RELATIONSHIP MARKETING ORIENTATION IN A MULTI-CULTURAL ENVIRONMENT

  Grönroos, C. (Project manager, academic)

  01.05.1996 → 31.12.2003

  Project: Externally funded project

  • Cultural Environment 100%
  • Relationship Marketing 100%
  • Structural Change 100%
  • Marketing 100%
  • Project Studies 50%

• Senior tourism and tourism management

  Björk, P. (Project manager, academic) & Lindqvist, L.-J. (Project participant)

  01.04.1996 → 31.07.2006

  Project: Externally funded project

  • Marketing of Service 100%
  • Tourism Management 100%
  • Senior Tourism 100%
  • Marketing 100%
  • Tourism 50%

• THE NATURE AND DEVELOPMENT OF RELATIONSHIPS IN INTERNATIONAL PROJECT BUSINESS NETWORKS

  Owusu, R. (Project manager, academic)

  01.01.1996 → 31.12.2000

  Project: Externally funded project

  • Business Network 100%
  • Project Marketing 100%
  • Business Relationship 50%
  • Simultaneous Analysis 50%
  • Economics of Culture 50%

• The Impact of Colours

  Kauppinen-Räisänen, H. (Project manager, academic)

  01.01.1996 → 31.12.2004

  Project: Other project

  • Coloureds 100%

• INTERACTIONS AND RELATIONSHIPS IN INTERNATIONAL PROJECT BUSINESS: A NETWORK CAPABILITY PERSPECTIVE

  Owusu, R. (Project manager, academic)

  01.01.1996 → 31.12.2000

  Project: Externally funded project

  • Critical Success Factor 100%
  • Success Factor 100%