Department of Marketing

Research output

Research output per year 1984 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2025

• 1656 Article
• 1271 Conference contribution
• 393 Chapter
• 99 Commissioned report
• 346 More
  • 89 Doctoral Thesis
  • 67 Review Article
  • 64 Book
  • 47 Editorial
  • 41 Anthology
  • 10 Comment/debate
  • 7 Conference article
  • 5 Master's thesis
  • 4 Entry for encyclopedia / dictionary
  • 2 Foreword / postscript
  • 2 Book/Film/Article review
  • 2 Licenciate's thesis
  • 1 G1 Polytechnic thesis, Bachelor's thesis
  • 1 Letter
  • 1 Literature review
  • 1 Exhibition
  • 1 Software
  • 1 F3 Public artistic performance or exhibition

Research output per year

Research output per year

Search results

• 2025

  Collaborative implementation framework for building trust in software robots: Case of Posti Group

  Kedziora, D., Modliński, A., Smolander, K., Piotrowicz, W. & Syed, R., 2025, Trust and Artificial Intelligence: Development and Application of Ai Technology: Development and Application of AI Technology. Paliszkiewicz, J. & Gołuchowski, J. (eds.). Abingdon, Oxon: Routledge, p. 284-294 11 p. (Routledge studies in trust research).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

  • Implementation Process 100%
  • Collaborative Group 100%
• 2024

  A collaborative approach to manage continuous service innovation

  Schiefer, T., Mahr, D., van Fenema, P. C. & Mennens, K., 08.05.2024, In: Technovation. 134, 15 p., 103029.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Service Innovation 100%
  • Technology 100%
  • Approach 100%
  • Service 100%
  • Innovation 100%
  1 Citation (Scopus)

• A conceptualization of involuntary customers and its effects on service systems

  Burggraf, S., Heinonen, K., Becker, L. & Gummerus, J., 2024, Macromarketing Conference 2024.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• A configurational approach to understanding relationship characteristics in differing levels of servitization

  Kramer, V., Krafft, M. & Storbacka, K., 02.2024, In: Industrial Marketing Management. 117, p. 42-65 24 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Supplier 100%
  • Approach 100%
  • Understanding 100%
  • Relationships 100%
  • Interaction 66%

• A Crime by Any Other Name: Gender Differences in Moral Reasoning When Judging the Tax Evasion of Cryptocurrency Traders

  Grym, J., Aspara, J., Nandy, M. & Lodh, S., 01.03.2024, In: Behavioral Sciences. 14, 198, p. 1-16 16 p., 198.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Women 100%
  • Crime 100%
  • Gender Difference 100%
  • Moral Reasoning 100%
  • Tax Evasion 100%
  1 Citation (Scopus)

• A Customer Journey Mapping Approach to Online Self Radicalization

  Diaz Ruiz, C., 06.06.2024, 13th SERVSIG 2024: Service for Humanity. Bodeaux, France

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• Ad-funded disinformation: Framing and overflows in the programmatic advertising market

  Diaz Ruiz, C., 29.08.2024, IMP Conference Proceedings.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

  • Flooding 100%

• Adversarial Service Networks: A Study of Service Firms’ Response to Manufacturer-led Servitization in Aviation

  Wirths, O., Tóth, Z. & Diaz Ruiz, C., 02.05.2024, In: Industrial Marketing Management. 119, p. 162-177 16 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Aviation Industry 100%
  • Existential Risk 100%
  • Subcontractor 100%

• A Journey Mapping Approach to Online-Self Radicalization

  Diaz Ruiz, C., 23.05.2024, The Nordic Network of Conspiracy Theory Research, Inaugural Conference, 23-24 May 2024.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• Antecedents of memorable heritage tourism experiences: an application of stimuli-organism-response theory

  Sthapit, E., Garrod, B., Coudounaris, D., Seyfi, S., Cifci, I. & Vo-Than, T., 17.04.2024, In: International Journal of Tourism Cities. 19 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

  • Heritage Tourism 100%
  • Organism 100%
  • Place Attachment 100%
  • Methodology 50%
  • Questionnaires 50%

• Approaches for Sustainable City Logistics Business Models – A Nordic Perspective

  Heikkinen, H. & Aminoff, A., 04.03.2024, Proceedings of EurOMA Sustainability Forum 2024.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

  • Business Model 100%
  • Logistics 100%
  • Urban Areas 100%
  • Approach 100%
  • Perspective 100%

• A Strengths-based Investigation of Customer Integration in Robot supported Healthcare Services

  Burggraf, S., Mele, C., Heinonen, K. & Ranieri, A., 06.06.2024, 13th AMA Servsig Conference . Kedge Business School, Bordeaux

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• A Typology of Disruptive Events in European Transport Networks

  Schiffling, S., Aminoff, A. & Kulkarni, K., 2024, EurOMA 2024 Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

  • Typology 100%
  • Transport Network 100%
  • Focus Group 100%
  • Resilience 100%
  • Interviews 100%

• A voyage-level ship performance modelling approach for the simulation of the Finnish-Swedish winter navigation system

  Kulkarni, K., Li, F., Kondratenko, A. A. & Kujala, P., 01.03.2024, In: Ocean Engineering. 295, 116997.

  Research output: Contribution to journal › Article › Scientific › peer-review

  • Ships 100%
  • Navigation System 100%
  • Performance 100%
  • Icebreakers 83%
  • Merchant Ship 50%

• Behind enemy lines: Humanitarian logicstics in Sieges

  Schiffling, S. & Roussat, C., 2024, 36th NOFOMA Conference Logistics and Supply Chain Management in a Risky and Uncertain World.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• Beneath the surface: Root cause analysis of disruptive events in the European transport network

  Schiffling, S., Aminoff, A. & Kulkarni, K., 2024, 36th NOFOMA Conference Logistics and Supply Chain Management in a Risky and Uncertain World.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• Beyond the homestay: Women’s participation in rural tourism development in Mekong Delta, Vietnam

  Quang, T. D., Phan Tran, N. M., Sthapit, E., Thanh Nguyen, N. T., Le, T. M., Doan, T. N. & Thu-Do, T., 10.2024, In: Tourism and Hospitality Research. 24, 4, p. 499-514 16 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

  • Social Participation 100%
  • Womens Participation 100%
  • Delta 100%
  • Empowerment 66%
  • Gender Equality 66%
  4 Citations (Scopus)

• Book review: Environmental Risk Communication: Principles and Practices for Industry (2nd ed.)

  Frig, M-M., 2024, In: Nordicom Review. 45, 1, p. 162-165

  Research output: Contribution to journal › Book/Film/Article review › Scientific

  Open Access

  File

• Brand Spillover Effects of Unconventional Innovations

  Falana, W., 2024, Helsinki: Hanken School of Economics. 142 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Spillover Effect 100%
  • Research 28%
  • Evaluation 14%
  • Perception 8%
  • Ocean 4%

• Business Customer Experience (BCX): Conceptualization and Implications for Research

  Kleinaltenkamp, M., Becker, L., Panina, E., Jaakkola, E., Karpen, I. O. & Madruga, R., 2024, 13th AMA SERVSIG Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• Cascading supply chain disruption: Impact on water industry during COVID-19

  John, L., Piotrowicz, W. & Ruggiero, A., 27.09.2024, Proceedings of the 21st ISCRAM Conference. Penkert, B., Hellingrath, B., Rode, M., Widera, A., Middelhoff, M., Boersma, K. & Kalthöner, M. (eds.). Information Systems for Crisis Response and Management, 8 p. (Proceedings of the international ISCRAM conference; vol. 21 (2024)).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

  Open Access

  File

  • Supply Chain Management 100%
  • COVID-19 100%
  • Water 100%
  • Supply 100%
  • Specific Industry 100%

• Circular Economy: Tensions in Implementing the 10 R-Principles

  Ellram, L., Schiffling, S., Heikkinen, H., Lundin, S., Munyoro, J. & Zhuravleva, A., 09.07.2024, In: Academy of Management Proceedings. 2024, 1

  Research output: Contribution to journal › Conference article › Scientific › peer-review

  • Traditional Business Model 100%
  • Organizational Size 100%
  • Secondary Data 100%
  • Private Sector Organization 100%
  • Decision-Making 100%

• Connecting art, maintenance, and motherhood: How Ukeles's maintenance art shapes understandings of maintenance

  Gulari, N., Dziuba, A. & Huopalainen, A., 05.07.2024, In: Gender, Work and Organization. 26 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Motherhood 100%
  • Mothers 7%
  • Mierle Laderman Ukeles 7%
  • Lived Experience 7%
  • political dimensions 7%

• Consumer collectives in the circular economy: A systematic review and research agenda

  Luukkonen, R., Närvänen, E. & Becker, L., 19.01.2024, In: Sustainable Production and Consumption. 45, p. 281-293 13 p.

  Research output: Contribution to journal › Review Article › peer-review

  Open Access

  File

  • Research 100%
  • Consumers 100%
  • Systematic Review 100%
  • Circular Economy 100%
  • Consumption 100%
  3 Citations (Scopus)

• Consumer Tribes

  Diaz Ruiz, C., 2024, Elgar Encyclopedia of Consumer Behavior. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (eds.). Cheltenham: Edward Elgar, p. 113-115 3 p. (Elgar Encyclopedias in Business and Management).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

  • Environment 100%

• Consumption-led Market Shaping

  Diaz Ruiz, C., 2024, Elgar Encyclopedia of Consumer Behavior. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (eds.). Cheltenham: Edward Elgar, p. 121-123 3 p. (Elgar Encyclopedias in Business and Management).

  Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia / dictionary › Professional

  • Behavior 100%

• Customer-based Brand Equity Drivers: A Leading Brand of Beer in Estonia

  Coudounaris, D., Björk, P., Mets, T., Asadli, R. & Bujac, A. I., 22.03.2024, In: Administrative Sciences. 14, 4, p. 61 40 p., 61.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Alcoholic Beverages 100%
  • Brand Equity 100%
  • Customers 100%
  • Estonia 100%
  • Brand 100%

• Customer Experience Management in B2B Markets: CX Value Propositions and Archetypal CXM Strategies

  Holmlund, M., Jaakkola, E., Kowalkowski, C., Ulaga, W., Tanvir, A. & Wirtz, J., 06.06.2024, 13th AMA SERVSIG Conference. Holmqvist, J. & Ponsignon, F. (eds.). KEDGE Business School

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• Customer Experience Management Strategies in B2B Markets

  Holmlund, M., 27.08.2024, 40th anniversary IMP conference. Ulkuniemi, P. & Tähtinen, J. (eds.). Oulun yliopisto, Vol. 40.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• Customer journey partitioning: A customer-centric conceptualization beyond stages and touchpoints

  Reitsamer, B. F. & Becker, L., 2024, In: Journal of Business Research. 181, 12 p., 114745.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Conceptualization 100%
  • Customers 100%
  • Partitioning 100%
  • Experience 46%
  • Experienced Utility 25%
  1 Citation (Scopus)

• Customer Journeys

  Diaz Ruiz, C., 2024, Elgar Encyclopedia of Consumer Behavior: This is the definition of ‘Customer Journeys’ in the book ‘Elgar Encyclopedia of Consumer Behavior’. Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (eds.). Cheltenham: Edward Elgar, p. 134-136 (Elgar Encyclopedias in Business and Management).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

  • Behavior 100%
  • Landscape 100%
  • Environment 100%

• Do blockchain capabilities help overcome supply and operational risks: Insights from firm market returns during COVID-19

  Bai, C., Zhu, Q. & Sarkis, J., 07.2024, In: Omega (United Kingdom). 126, 103049.

  Research output: Contribution to journal › Article › Scientific › peer-review

  • Supply Risk 100%
  • COVID-19 100%
  • Risk 100%
  • Market 100%
  • Return 100%

• Dynamic improvisation capabilities as a learning mechanism in early internationalizing firms

  Chetty, S., Gabrielsson, P. & Gabrielsson, M., 12.04.2024, In: Journal of World Business. 59, 3, 101531.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Improvisation 100%
  • Learning 100%
  • Enterprise 100%
  • Literature 50%
  • Internationalization 50%
  3 Citations (Scopus)

• Editorial: Research horizons of smart service technologies – Special section editorial

  Bielstein, N., Henkel, A. P. & Heinonen, K., 2024, In: Journal of Service Theory and Practice. 34, 2, p. 157-162 6 p.

  Research output: Contribution to journal › Editorial › Scientific

  Open Access

  File

• Editorial of Vol. 6 No. 2 of IJEXPORTM

  Coudounaris, D. & Björk, P., 26.04.2024, In: International Journal of Export Marketing. 6, 2, p. 117-119 3 p.

  Research output: Contribution to journal › Editorial › Scientific › peer-review

  Open Access

  File

• Elevating conceptual research: Insights, approaches, and support

  Heinonen, K. & Gruen, T., 2024, In: AMS Review. p. 1-6 6 p.

  Research output: Contribution to journal › Article › Scientific

• Eliminating customer experience pain points in complex customer journeys through smart service solutions

  Holz, H. F., Becker, M., Blut, M. & Paluch, S., 03.2024, In: Psychology and Marketing. 41, 3, p. 592-609 18 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Service Industries 100%
  • Experience 100%
  • Customers 100%
  • Service 100%
  • Customer Experience 100%
  4 Citations (Scopus)

• Embracing the future of services marketing

  Heinonen, K., 2024, (Accepted/In press) In: Journal of Services Marketing.

  Research output: Contribution to journal › Editorial › Scientific

• Enhancing AAA capabilities in humanitarian supply chains through 4PL adoption

  Tickle, M., Schiffling, S. & Verma, G., 21.05.2024, In: Journal of Humanitarian Logistics and Supply Chain Management.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Supply Chain Management 100%
  • Supply Chain 100%
  • Research 22%
  • Environment 22%
  • Semi-Structured Interview 11%

• Evaluating barriers to blockchain technology for sustainable agricultural supply chain: A fuzzy hierarchical group DEMATEL approach

  Quayson, M., Bai, C., Sarkis, J. & Hossin, M. A., 11.03.2024, In: Operations Management Research. 17, 2, p. 728-753 26 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

  • Evaluation 100%
  • Technology 100%
  • Legal Procedure 100%
  • Supply Chain Management 100%
  • Approach 100%
  1 Citation (Scopus)

• Experience-driven well-being and purchase: An alternative model of memorable wine tourism experiences

  Sthapit, E., Prentice, C., Ji, C., Yang, P., Garrod, B. & Björk, P., 12.04.2024, In: International Journal of Tourism Research. 26, 2, e2645.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Wine Tourism 100%
  1 Citation (Scopus)

• Exploring how retail and logistics service provider managers make sense of sustainability in last mile delivery

  Heikkinen, H., 26.02.2024, In: International Journal of Physical Distribution & Logistics Management. 54, 2, p. 139-162 24 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Service Provider 100%
  • Logistics 100%
  • Managers 100%
  • Sustainability 100%
  • Approach 42%

• Exploring the impact of augmented reality smart glasses on worker well-being in warehouse order picking

  Windhausen, A., Heller, J., Hilken, T., Mahr, D., Di Palma, R. & Quintens, L., 22.02.2024, In: Computers in Human Behavior. 155, 108153.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Augmented Reality 100%
  • Workers 100%
  • Wellbeing 100%
  • Glass 100%
  • Storage Facility 100%
  2 Citations (Scopus)

• Food retail waste and loss management and CSR

  Grant, D., 2024, Approaches to Corporate Social Responsibility: Knowledge, Values, and Actions. Markovic, S., Lindgreen, A., Koporcic, N. & Micevski, M. (eds.). New York: Routledge, p. 177-195 18 p. (Routledge Studies in Business Ethics).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

  • Corporate Volunteering 100%
  • Management 100%
  • Food 100%
  • Corporate Social Responsibility 100%
  • Waste 100%

• From Market Orientation to Opportunity: Unveiling Market Orientation’s Entrepreneurial Odyssey in Exporting Firms

  Faroque, A. R., Rahman, A. & Appiah, E. K., 29.08.2024, IMP Conference Proceedings.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

  • Market Orientation 100%
  • Firm Performance 40%
  • Influence 40%
  • Resource Exploitation 40%
  • International Business 20%

• Getting the recipe right: How content combinations drive social media engagement behaviors

  Lapresta-Romero, S., Becker, L., Hernández-Ortega, B., Terho, H. & Franco, J. L., 16.04.2024, In: Journal of Interactive Marketing.

  Research output: Contribution to journal › Article › Scientific › peer-review

  • Behavior 100%
  • Social Media 100%
  • Content Element 66%
  • Literature 28%
  • Social Medium Content 16%

• Guest editorial: Humanitarian logistics in conflict zones and complex emergencies

  Heaslip, G., Listou, T., Skoglund, P. O. & Falagara Sigala, I., 15.04.2024, In: Journal of Humanitarian Logistics and Supply Chain Management. 14, 2, p. 137-139

  Research output: Contribution to journal › Article › Scientific

  Open Access

  File

• Guest editorial: NOFOMA 2023 – Logistics during global crises

  Kuula, M. & Kovacs, G., 09.2024, In: International Journal of Physical Distribution & Logistics Management. 54, 6, p. 525-531

  Research output: Contribution to journal › Editorial › Scientific › peer-review

• Guest editorial: Service-driven business transformation – stimulating uplifting change through service

  Heinonen, K. & Sörhammar, D., 15.05.2024, In: Journal of Service Theory and Practice. 34, 3, p. 341-346 6 p.

  Research output: Contribution to journal › Editorial › Scientific
  1 Citation (Scopus)

• How did consumers retail purchasing expectations and behaviour switch due to the COVID-19 pandemic?

  Dabija, D. C., Câmpian, V., Philipp, B. & Grant, D. B., 24.08.2024, In: Journal of Marketing Analytics.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  • Expectations 100%
  • Behavior 100%
  • Peer Interaction 100%
  • Research 55%
  • Peers 11%