Department of Marketing

Research output

Research output per year 1984 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2025

• 1657 Article
• 1273 Conference contribution
• 393 Chapter
• 99 Commissioned report
• 345 More
  • 89 Doctoral Thesis
  • 67 Review Article
  • 63 Book
  • 47 Editorial
  • 41 Anthology
  • 10 Comment/debate
  • 7 Conference article
  • 5 Master's thesis
  • 4 Entry for encyclopedia / dictionary
  • 2 Foreword / postscript
  • 2 Book/Film/Article review
  • 2 Licenciate's thesis
  • 1 G1 Polytechnic thesis, Bachelor's thesis
  • 1 Letter
  • 1 Literature review
  • 1 Exhibition
  • 1 Software
  • 1 F3 Public artistic performance or exhibition

Research output per year

Research output per year

Search results

• 2024

  Brand Spillover Effects of Unconventional Innovations

  Falana, W., 2024, Helsinki: Hanken School of Economics. 142 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Spillover Effect 100%
  • Research 28%
  • Evaluation 14%
  • Perception 8%
  • Ocean 4%

• Judging Decisions: Essays on Moral Judgement and Ethical Decisions in the Context of Tax Morale

  Grym, J., 2024, Helsinki: Hanken School of Economics. 85 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Moral Judgment 100%
  • Tax 100%
  • Morale 100%
  • Motivation 66%
  • Reasoning 66%

• Microfoundations of Strategizing in Transforming Business Ecosystems: A Sensemaking Approach

  Penttilä, K., 2024, Helsinki: Hanken School of Economics. 206 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Ecosystems 100%
  • Approach 100%
  • Enterprises 100%
  • Managers 100%
  • Microfoundations 100%

• Mitigating the Mutual Impacts between Climate Change and Humanitarian Supply Chains

  Yan, Q., 2024, Helsinki: Hanken School of Economics. 104 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Climate Change 100%
  • Theses 100%
  • Supply Chain Management 100%
  • Supply Chain 100%
  • Organizations 80%
• 2023

  Cash and Voucher Assistance in Humanitarian Contexts: Supply Chain Determinants for Feasibility and Operability

  Harpring, R., 2023, Helsinki: Hanken School of Economics. 203 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Supply Chain 100%
  • Context 100%
  • Case Study 25%
  • External Environment 12%
  • Extant Research 12%

• Every Piece Matters: Technology and Service Integration for Individual Empowerment

  Kahlil, F. G., 2023, Helsinki: Hanken School of Economics. 180 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Technology 100%
  • Service Industries 100%
  • Integration 100%
  • Empowerment 100%
  • Integration Service 100%

• Process Modularity in Humanitarian Supply Chains

  Saiah, F., 2023, Helsinki: Hanken School of Economics. 164 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Supply Chain Management 100%
  • Process 100%
  • Supply Chain 100%
  • Organizations 33%
  • Roles 25%
• 2022

  Coherence or diversity in corporate identity? Varying perceptions of the company as sources for corporate branding

  Sarasvuo, S., 2022, Helsinki: Hanken School of Economics. 182 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Company 100%
  • Diversity 100%
  • Corporate Identity 100%
  • Perception 100%
  • Stakeholders 81%

• I Would Walk 10 000 Steps: The Role of Smart Technology Services in Responsibilisation of Consumer Well-Being

  Tikkanen, H. O., 2022, Helsinki: Hanken School of Economics. 151 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Technology 100%
  • Service Industries 100%
  • Consumers 100%
  • Responsibilization 100%
  • Wellbeing 100%

• Marketing in the Rise of Online Data: Dealing with the Shifts in Firm-Consumer Information Asymmetry

  Penttinen, V., 2022, Helsinki: Hanken School of Economics. 116 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Consumer Information 100%
  • Marketing 100%
  • Consumers 100%
  • Information Asymmetry 100%
  • Enterprise 100%

• Meaningfulness and the Significance of Things: An Exploration of Meaningful Consumer-Object Relations

  Schauman, S., 2022, Helsinki: Hanken School of Economics. 161 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Consumers 100%
  • Research 100%
  • Consumption 100%
  • Qualitative Study 33%
  • Achievement 33%

• Sufficiency Transitions: Realizing Consumption Changes for Environmental Sustainability

  Sandberg, M., 2022, Helsinki: Hanken School of Economics. 76 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Sustainable Development 100%
  • Change 100%
  • Consumption 100%
  • Sustainability 100%
  • Research 100%
• 2021

  Cross-sector Partnerships between Companies and Not-for-profit Organizations within Corporate Social Responsibility: Aspects of Legitimacy

  Herlin, H., 2021, Helsinki: Hanken School of Economics. 170 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

• Global Thirst for Governing Water: Technologies, Innovations and Drinking Water Governance in India and Ethiopia

  Annala, L., 2021, Helsinki: Hanken School of Economics. 157 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

• Mediated business sustainability communication for a better world

  Frig, M-M., 2021, Helsinki: Hanken School of Economics. 166 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Sustainability 100%
  • Enterprises 100%
  • Communication 100%
  • Theses 30%
  • Social Actor 23%

• Neoliberalism in Everyday Governmentality: The Conduct of Rural Drinking Water and Rainwater Practices

  Tesfaye Gemechu, Y., 2021, Helsinki: Hanken School of Economics. 110 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

• Supply chains for societal outcomes

  Storsjö, I., 2021, Helsinki: Hanken School of Economics. 214 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Qualitative Analysis 100%
  • DNA Template 100%
  • Public Value 80%
  • Management Chain 22%
  • Reasoning Process 22%

• Supply Chain Structures Promoting Development of Sustainable Supply Chains: The Case of Surplus Food Recovery

  Sundgren, C. E., 2021, Helsinki: Hanken School of Economics. 138 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

• Urban food security at the intersection of retail supply chain management and development studies

  Tuomala, V., 2021, Helsinki: Hanken School of Economics. 213 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

• Whence the well-being of individuals? Organizational roles of a transformative service provider in a healthcare setting

  Rahman, A., 2021, Helsinki: Hanken School of Economics. 186 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Service Provider 100%
  • Health Care 100%
  • Wellbeing 100%
  • Healthcare 100%
  • Service Industries 91%
• 2020

  Exploring Customer Experiences with Smart Self-service: A Customer Ecosystem Approach

  Lipkin, M., 2020, Helsinki: Hanken School of Economics. 182 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Ecosystems 100%
  • Approach 100%
  • Experience 100%
  • Customers 100%
  • Self-Service 100%

• Reklam och marknadsföringstänkande i Finland: Varuhuset Stockmanns annonsering under 100 år

  Sarvikivi, M-L. E., 2020, Helsinki: Hanken School of Economics. 230 p.

  Research output: Thesis › Doctoral Thesis › Monograph

  Open Access

• Service Experience in Customers’ Everyday Contexts: An Investigation of Customers’ Experiences from Using Smartphone Apps

  Dube, A., 2020, Helsinki: Hanken School of Economics. 180 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Service Industries 100%
  • Mobile Phones 100%
  • Investigation 100%
  • Experience 100%
  • Customers 100%

• Urban Disaster Governance: Resilience and Rights in the Unequal City

  Meriläinen, E. S., 2020, Helsinki: Hanken School of Economics. 178 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Discourse Community 100%
  • Residential Area 100%
• 2019

  Designed to serve: Social robots in value networks

  Caic, M., 24.05.2019

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

• Design science in operations management: extracting knowledge from maturing designs

  Öhman, M., 2019, Aalto-yliopisto.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Extracting Knowledge 100%
  • Design 100%
  • Design Science 100%
  • Context 21%
  • Operational Data 14%

• Humanitarian Logistics Preparedness for Recurring Small-Scale Disasters Based on Seasonal Climate Information

  Sohn, M., 2019, Helsinki: Hanken School of Economics. 222 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access
• 2018

  Service Offshoring Industry: Systems Engineering Approach to Its Transitional Challenges

  Kedziora, D., 2018, Lappeenranta: Lappeenrannan teknillinen yliopisto. 82 p.

  Research output: Thesis › Doctoral Thesis › Monograph

  • Systems Engineering 100%
  • Design Phase 50%
  • Operational System 50%
  • Operational Efficiency 25%
  • Business Application 25%

• The Relationship between Organisational Culture and Humanitarian Supply Chain Collaboration in Long-Term Aid

  Prasanna Venkatesan, S., 2018, Helsinki: Hanken School of Economics. 178 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access
• 2017

  Crisis communication and terrorism: mapping challenges and co-creating solutions

  Ruggiero, A., 29.09.2017, Jyväskylä: Jyväskylän yliopisto.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Theses 100%
  • Research 100%
  • Crisis Communication 100%
  • Cartography 100%
  • Communication 100%

• Early-Phase Market Organizing in Subsistence Settings

  Lindeman, S. U. B., 2017, Helsinki: Hanken School of Economics. 172 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

• Let Me Tell You a Story: Consumer Responses to Company-Created Brand Stories

  Solja, E. H., 2017, Helsinki: Hanken School of Economics. 156 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

• Making Sense of Customer Relationships: A Consumer Perspective

  Vuoristo, L. K., 2017, Helsinki: Hanken School of Economics. 235 p.

  Research output: Thesis › Doctoral Thesis › Monograph

  Open Access

• Scalability and Resilience in Humanitarian Supply Chains

  Tabaklar, T., 2017, Helsinki: Hanken School of Economics. 150 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

• The Politics of Value Creation

  Laamanen, M. J., 2017, Helsinki: Hanken School of Economics. 163 p.

  Research output: Thesis › Doctoral Thesis › Monograph

  Open Access
• 2016

  How Do Customers Perceive Value-In-Use? Empirical Insights from Bank Service Stories

  Medberg, G., 2016, Helsinki: Hanken School of Economics. 161 p.

  Research output: Thesis › Doctoral Thesis › Monograph

  Open Access

• Legitimacy in the Pluriverse: Towards an Expanded View on Corporate-Community Relations in the Global Forestry Industry

  Ehrnström-Fuentes, M., 2016, Helsinki: Hanken School of Economics. 144 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

• Persistent Elitism in Access to Higher Education in Ghana

  Anyan, J., 2016, Helsinki: Helsingin yliopisto.

  Research output: Thesis › Doctoral Thesis › Monograph

  Open Access
• 2015

  Consolidation in Humanitarian Logistics

  Vaillancourt, A., 2015, Helsinki: Hanken School of Economics. 161 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

• Integrerat och sekventiellt samarbete mellan konkurrenter: En studie av små och medelstora företag i en internationell kontext

  Virtanen, L. H., 2015, Helsinki: Hanken School of Economics. 218 p.

  Research output: Thesis › Doctoral Thesis › Monograph

  Open Access

• Inter-organizational Factors, Coordination Mechanism Initiatives, and Performance: Study of Humanitarian Supply Chains

  Maghsoudi, A., 2015, Universiti Sains Malaysia. 824 p.

  Research output: Thesis › Doctoral Thesis › Monograph

  Open Access

  • Coordination 100%
  • Supply Chain Management 100%
  • Performance 100%
  • Interorganizational 100%
  • Interdependence 27%

• Symbolically embedded: Essays on the creation and use of symbolic resources in furniture networks

  Norrgrann, A., 06.2015, Vaasa: University of Vaasa. 154 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

• The role of attraction and control boundaries in value creation: Dyadic exploration of strategic buyer-supplier relationships

  Aminoff, A., 22.05.2015, Espoo: VTT Technical Research Centre of Finland. 242 p.

  Research output: Thesis › Doctoral Thesis › Monograph

  Open Access

  • Theses 100%
  • Buyer-Supplier Relationship 100%
  • Boundaries 100%
  • Control 100%
  • Understanding 55%
• 2014

  Customer Activity: A Perspective on Service Use

  Mickelsson, K-J., 2014, Helsinki: Hanken School of Economics. 153 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

• Dimensionality of the Consumer Perceived Value of Product Colour

  Kiehelä, H. P., 2014, Helsinki: Hanken School of Economics. 148 p.

  Research output: Thesis › Doctoral Thesis › Monograph

• Experientializing – How C2C Communication Becomes Part of the Service Experience: The Case of Live-tweeting and TV-viewing

  Huotari, K. J. E., 2014, Helsinki: Hanken School of Economics. 216 p.

  Research output: Thesis › Doctoral Thesis › Monograph

• How Digital Worlds Become Material: An Ethnographic and Netnographic Investigation in Second Life

  Kedzior, R., 2014, Helsinki: Hanken School of Economics. 110 p.

  Research output: Thesis › Doctoral Thesis › Monograph

• Managing Supplier Sustainability Risk

  Harilainen, H., 2014, Helsinki: Hanken School of Economics. 124 p.

  Research output: Thesis › Doctoral Thesis › Monograph

• Market Representations in Action: Foundations for the Performativity of Representations in Marketing

  Diaz Ruiz, C., 2014, Helsinki: Hanken School of Economics. 180 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

• Performance in Humanitarian Supply Chains

  Haavisto, I., 2014, Helsinki: Hanken School of Economics. 196 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles