Research output per year
Research output per year
Search results
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2023
Is She Real? Leveraging Real-Life and Computer-Generated Imagery Influencer Marketing in Brand Communications
Penttinen, V., Mouritzen, S. L. T. & Pedersen, S., 2023, Proceedings of the 2023 AMS Annual Conference .Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Multimodal voices, noises, and silences of gender equality in corporate social media
Maaranen, A. & Stierncreutz, M., 2023, Proceedings of the 39th EGOS Colloquium 2023.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Theres something wrong with EMMA: Information gaps in supply side of market based humanitarian response
Travers, C., 2023, Proceedings of the International Conference on Humanitarian Crisis Managment (KRISIS 2023). Drakaki, M. & Vega, D. (eds.). International Hellenic University, 7 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open AccessFile -
When your neighbor is (not) the bear from the east: Historical collective imagination in the Finnish and Swedish NATO membership Twitter debate
Lundgren-Henriksson, E-L. & Maaranen, A., 2023, Proceedings of the 39th EGOS Colloquium 2023.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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2022
Hi, I’m Taking Over this Account! Leveraging Social Media Takeover in Brand Communications
Penttinen, V., 2022, Proceedings of the Academy of Marketing Science Annual Conference 2022. AMA - American Marketing AssociationResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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2017
Human-to-nonhuman value co-creation and resource integration: parasocial actors in a service ecosystem
Gidhagen, M., Helkkula, A., Löbler, H., Jonas, J., Sörhammar, D. & Tronvoll, B., 06.2017, Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda : Proceedings of the 2017 Naples Forum on Service. Gummesson, E., Mele, C. & Polese, F. (eds.). Tricase: Youcanprint Self-PublishingResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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2016
Customer Approach to the Use of Big Data: Wearables for Service
Dube, A. & Helkkula, A., 06.2016, Proceedings of SERVSIG 2016 Conference. Maastricht: Maastricht UniversityResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open AccessFile