Library, Helsinki

Research output

Research output per year 2011 2011 2016 2016

• 1 Conference contribution
• 1 Article

Research output per year

Research output per year

Search results

• 2011

  Bloggers' motivations to produce content: A gratifications theory perspective

  Sepp, M., Liljander, V. & Gummerus, J., 07.07.2011, Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.. Patterson, A. & Oakes , S. (eds.). AM - Academy of Marketing, 7 p. (Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
  47 Citations (Scopus)