Marketing

6th Nordic International Business, Export Marketing, International Entrepreneurship, Entrepreneurship, Brand Management, Consumer Behaviour, and Tourism Conference 2025: Annual Conference Proceedings (e-book)
Coudounaris, D., 30.03.2025, 6th Nordic International Business, Export Marketing, International Entrepreneurship, Entrepreneurship, Brand Management, Consumer Behaviour, and Tourism Conference 2025: Annual Conference Proceedings (e-book). Nicosia: Cyprus Library , p. 1-66 66 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

Open Access
File
An experiential perspective on uncertainty in peer-to-peer platform services
Pérez López, R., Yrjölä, M., Becker, L., Panina, E. & Saarijärvi, H., 17.03.2025, In: Journal of Service Management. 36, 6, p. 29-52 24 p.
Research output: Contribution to journal › Article › Scientific › peer-review

Open Access
File
Art for art’s sake? How NZ’s cultural organisations can maintain integrity and still make money.
Kosheleva, K., Fehrer, J. A. & Storbacka, K., 31.03.2025, In: The Conversation.
Research output: Contribution to journal › Article › General public

AI-Enhanced Elderly Home Care: Unveiling Co-Customer in Holistic Customer Experiences
Khatoon, S. (CoI)
Markus Wallenberg's Foundation
01.09.2024 → 31.08.2025
Project: Externally funded project
DP: Data paradox
Heinonen, K. (PI)
01.01.2024 → 31.12.2026
Project: Externally funded project
Aurora Region Space Economy Ecosystem
Björk, P. (CoI)
01.10.2023 → 30.09.2026
Project: Externally funded project

Reviewer
Rindell, A.-M. (Reviewer)
24.06.2025 → 27.06.2025
Activity: Consultancy and peer review for external organisations › Consultancy and peer review for external organisation
Suuri brändipäivä (Event)
Rindell, A.-M. (Reviewer)
06.05.2025
Activity: Membership › Other task in private sector
Training on AdTech and online radicalization
Diaz Ruiz, C. A. (Speaker)
22.04.2025
Activity: Talk or presentation › Invited talk

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