Marketing, Helsinki

Affordances Advancing User-Created Communication (UCC) in Service: Interactivity, Visibility, and Anonymity
Ciuchita, R., Medberg, G., Penttinen, V., Lutz, C. & Heinonen, K., 20.04.2022, In: Journal of Service Management. 33, 4-5, p. 688-704 17 p.
Research output: Contribution to journal › Article › Scientific › peer-review

Open Access
File
2 Citations (Scopus)
Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence
Hilken, T., Heller, J., Keeling, D. I., Chylinski, M., Mahr, D. & de Ruyter, K., 13.04.2022, In: Journal of Interactive Marketing. 57, 2, p. 356-375 20 p.
Research output: Contribution to journal › Article › Scientific › peer-review

Open Access
File
Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises
Gallan, A. S. & Helkkula, A., 22.03.2022, In: AMS Review. 12, 1-2, p. 85-101 17 p.
Research output: Contribution to journal › Article › Scientific › peer-review

CBIM 2022 INTERNATIONAL CONFERENCE
Angelo Ranieri (Speaker: Presenter), Kristina Heinonen (Speaker: Presenter) & Cristina Mele (Speaker: Presenter)
22.06.2022
Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
Journal of Business & Industrial Marketing (Journal)
Maria Holmlund-Rytkönen (Member of editorial board)
01.01.2022 → 31.12.2022
Activity: Publication peer-review and editorial work › Scientific journal
Journal of Business & Industrial Marketing (Journal)
Maria Holmlund-Rytkönen (Reviewer)
01.01.2022 → 31.12.2022
Activity: Publication peer-review and editorial work › Special issue of journal

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