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  • P.O. Box 287

    65101 Vaasa


Fingerprint Dive into the research topics where Marketing, Vaasa is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

  • Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Research Output

    Co-consuming a pet home: balancing functionality and aesthetics of a taste regime

    Henna Syrjälä, 2020, (Accepted/In press) Proceeding of the ACR 2020 conference. Academy of consumer research

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Customer experience management in the age of big data analytics: A strategic framework

    Holmlund, M., Van Vaerenbergh, Y., Ciuchita, R., Ravald, A., Sarantopoulos, P., Villarroel Ordenes, F. & Zaki, M., 06.02.2020, In : Journal of Business Research. 116, p. 356-365 10 p.

    Research output: Contribution to journalArticleScientificpeer-review

    Open Access
  • 5 Citations (Scopus)

    Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network

    Saila Saraniemi, 2020, (Accepted/In press) Research Handbook on Brand Co-creation: Theory, practice, and ethical implications. Markovic, S., Gyrd-Jones, R., von Wallpach, S. & Lindgreen, A. (eds.). Edward Elgar

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review


    EDAMBA Thesis Award

    Karolina Wägar (Recipient), 2009

    Prize: Prizes and awards

    Journal of Service Management Outstanding Paper Award 2011

    Annika Ravald (Recipient), 31.01.2012

    Prize: Prizes and awards

  • Activities

    Virtuella företagsbesök i videoformat i undervisningen

    Marit Nilsson-Väre (Receiver), Anu Norrgrann (Receiver)
    01.03.2019 → …

    Activity: OtherTypes for other activities - Coordination of external teaching, subject or project

    25th Nordic Academy of Management Conference (NFF)

    Anu Norrgrann (Speaker: Presenter)

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

    AMS Review (Journal)

    Anu Norrgrann (Reviewer)

    Activity: Publication peer-review and editorial workScientific journal

    Press / Media

    Underbara, problematiska prylar

    Anu Norrgrann


    1 Media contribution

    Press/Media: Press / Media

    Konsumtionen kring jul är rituell och djupt rotad

    Anu Norrgrann


    1 Media contribution

    Press/Media: Press / Media

    Slaget efter tolv: Konsumerar vi för mycket?

    Anu Norrgrann


    1 Media contribution

    Press/Media: Press / Media