Research output per year
Research output per year
Fingerprint
Dive into the research topics where Marketing, Vaasa is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Network
Recent external collaboration on country level. Dive into details by clicking on the dots or
Profiles
Research output
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Co-consuming a pet home: balancing functionality and aesthetics of a taste regime
Henna Syrjälä, 2020, (Accepted/In press) Proceeding of the ACR 2020 conference. Academy of consumer researchResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Customer experience management in the age of big data analytics: A strategic framework
Holmlund, M., Van Vaerenbergh, Y., Ciuchita, R., Ravald, A., Sarantopoulos, P., Villarroel Ordenes, F. & Zaki, M., 06.02.2020, In : Journal of Business Research. 116, p. 356-365 10 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network
Saila Saraniemi, 2020, (Accepted/In press) Research Handbook on Brand Co-creation: Theory, practice, and ethical implications. Markovic, S., Gyrd-Jones, R., von Wallpach, S. & Lindgreen, A. (eds.). Edward ElgarResearch output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
Prizes
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2015 Highly Commended Paper Award: Culinary-gastronomic tourism - a search for local food experiences
Björk, Peter (Recipient), 2015
Prize: Prizes and awards
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Journal of Service Management Outstanding Paper Award 2011
Ravald, Annika (Recipient), 31.01.2012
Prize: Prizes and awards
Activities
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Association for Consumer Research Confernce 2020
Anu Norrgrann (Speaker: Presenter)
01.10.2020 → 04.10.2020Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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Showroom kuluttajan kokemuksena / Showroom som konsumentupplevelse
Anu Norrgrann (Speaker)
06.10.2020Activity: Talk or presentation › Invited talk
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SAGE Open (Journal)
Henrik Virtanen (Reviewer)
04.12.2020Activity: Publication peer-review and editorial work › Scientific journal