Marketing, Vaasa

  • Phone+358 (0)29 431 331
  • Postal addressShow on map

    Kirjastonkatu 16, P.O. Box 287

    65101 Vaasa

    Finland

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  • 2024

    Consumer Tribes

    Diaz Ruiz, C., 2024, Elgar Encyclopedia of Consumer Behavior. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (eds.). Cheltenham: Edward Elgar, p. 113-115 3 p. (Elgar Encyclopedias in Business and Management).

    Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia / dictionary › Scientific › peer-review

  • Consumption-led Market Shaping

    Diaz Ruiz, C., 2024, Elgar Encyclopedia of Consumer Behavior. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (eds.). Cheltenham: Edward Elgar, p. 121-123 3 p. (Elgar Encyclopedias in Business and Management).

    Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia / dictionary › Scientific › peer-review

  • Customer Journeys

    Diaz Ruiz, C., 2024, Elgar Encyclopedia of Consumer Behavior: This is the definition of ‘Customer Journeys’ in the book ‘Elgar Encyclopedia of Consumer Behavior’. Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (eds.). Cheltenham: Edward Elgar, p. 134-136 3 p. (Elgar Encyclopedias in Business and Management).

    Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia / dictionary › Scientific › peer-review

  • Market Segmentation

    Diaz Ruiz, C., 2024, Elgar Encyclopedia of Consumer Behavior. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (eds.). Cheltenham: Edward Elgar, p. 195-197 3 p. (Elgar Encyclopedias in Business and Management).

    Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia / dictionary › Scientific › peer-review