Diaz Ruiz, C., 2024, Elgar Encyclopedia of Consumer Behavior. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (eds.). Cheltenham: Edward Elgar, p. 121-1233 p. (Elgar Encyclopedias in Business and Management).
Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia / dictionary › Professional