Research output per year
Research output per year
Fingerprint
Dive into the research topics where Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Advancing capability-actualization through human–robot collaboration: A strengths-based approach
Burggraf, S., Ranieri, A., Mele, C. & Heinonen, K., 2026, (E-pub ahead of print) In: Journal of Business Research. 207Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
Corporate Brand Identity Ambidexterity: A longitudinal analysis of aviation and grocery retail brands
Sarasvuo, S. & Hakala, U., 05.2026, (Accepted/In press) 19th Global Brand Conference 2026, Oxford Brookes University, Oxford, UK, May 6-8, 2026.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Customer Perceptions of Firm Innovativeness: Insights from Restaurants and Media Streaming Providers
Rahman, A. & Heinonen, K., 2026, (Accepted/In press) Exploring Commercial, Social, and Digital Innovation from the Customer Perspective. Kurtmollaiev, S., Lervik-Olsen, L. & Andreassen, T. W. (eds.). 1 ed. Routledge, (Routledge Studies in Innovation, Organizations and Technology).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
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Green growth – Making sustainability profitable in business-to-business markets
Mustak, M. (PI), Sarasvuo, S. (Project participant), Gabrielsson, M. (Project participant) & Storbacka, K. (Project participant)
01.09.2025 → 28.02.2027
Project: Externally funded project
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Aurora Region Space Economy Ecosystem
Björk, P. (CoI)
01.10.2023 → 30.09.2026
Project: Externally funded project
Activities
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Journal of Product and Brand Management (Journal)
Sarasvuo, S. (Reviewer)
24.01.2026Activity: Publication peer-review and editorial work › Scientific journal
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Industrial Marketing Management (Journal)
Sarasvuo, S. (Reviewer)
20.01.2026Activity: Publication peer-review and editorial work › Scientific journal
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The Service Industries Journal (Journal)
Heinonen, K. (Member of editorial board)
01.01.2026 → 31.12.2026Activity: Publication peer-review and editorial work › Scientific journal
Prizes
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2002 Award for Excellence, the Most Outstanding Paper in 2001
Polsa, P. (Recipient), 2001
Prize: Prizes and awards
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2012 Awards for Excellence, the Outstanding Paper Award Winner
Polsa, P. (Recipient), 2012
Prize: Prizes and awards
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2012 Awards for Excellence, the Outstanding Paper Award Winner:
Polsa, P. (Recipient), 2013
Prize: Prizes and awards
Press/Media
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35 alle 35-vuotiasta kykyä: Tässä joukossa ovat tulevaisuuden huippunimet
16.01.2026
1 item of Media coverage
Press/Media: Press / Media
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Företag tonar ner sina hållbarhetsargument – greenwashing har bytts mot green hushing
24.11.2025
1 Media contribution
Press/Media: Press / Media