Marketing

Research output

Research output per year 1984 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2022 2023 2024

• 963 Article
• 756 Conference contribution
• 197 Chapter
• 57 Doctoral Thesis
• 178 More
  • 44 Book
  • 40 Commissioned report
  • 29 Editorial
  • 25 Review Article
  • 24 Anthology
  • 4 Entry for encyclopedia / dictionary
  • 3 Comment/debate
  • 2 Book/Film/Article review
  • 2 Conference article
  • 2 Master's thesis
  • 1 Literature review
  • 1 F3 Public artistic performance or exhibition
  • 1 Licenciate's thesis

Research output per year

Research output per year

Search results

• 2024

  A collaborative approach to manage continuous service innovation

  Schiefer, T., Mahr, D., van Fenema, P. C. & Mennens, K., 08.05.2024, In: Technovation. 134, 15 p., 103029.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Service Innovation 100%
  • Technology 100%
  • Approach 100%
  • Service 100%
  • Innovation 100%
  1 Citation (Scopus)

• A conceptualization of involuntary customers and its effects on service systems

  Burggraf, S., Heinonen, K., Becker, L. & Gummerus, J., 2024, Macromarketing Conference 2024.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• A configurational approach to understanding relationship characteristics in differing levels of servitization

  Kramer, V., Krafft, M. & Storbacka, K., 02.2024, In: Industrial Marketing Management. 117, p. 42-65 24 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Supplier 100%
  • Approach 100%
  • Understanding 100%
  • Relationships 100%
  • Interaction 66%

• A Crime by Any Other Name: Gender Differences in Moral Reasoning When Judging the Tax Evasion of Cryptocurrency Traders

  Grym, J., Aspara, J., Nandy, M. & Lodh, S., 01.03.2024, In: Behavioral Sciences. 14, 198, p. 1-16 16 p., 198.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Women 100%
  • Crime 100%
  • Gender Difference 100%
  • Moral Reasoning 100%
  • Tax Evasion 100%
  1 Citation (Scopus)

• A Customer Journey Mapping Approach to Online Self Radicalization

  Diaz Ruiz, C., 06.06.2024, 13th SERVSIG 2024: Service for Humanity. Bodeaux, France

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• Ad-funded disinformation: Framing and overflows in the programmatic advertising market

  Diaz Ruiz, C., 29.08.2024, IMP Conference Proceedings.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

  • Flooding 100%

• Adversarial Service Networks: A Study of Service Firms’ Response to Manufacturer-led Servitization in Aviation

  Wirths, O., Tóth, Z. & Diaz Ruiz, C., 02.05.2024, In: Industrial Marketing Management. 119, p. 162-177 16 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Aviation Industry 100%
  • Existential Risk 100%
  • Subcontractor 100%

• A Journey Mapping Approach to Online-Self Radicalization

  Diaz Ruiz, C., 23.05.2024, The Nordic Network of Conspiracy Theory Research, Inaugural Conference, 23-24 May 2024.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• Antecedents of memorable heritage tourism experiences: an application of stimuli-organism-response theory

  Sthapit, E., Garrod, B., Coudounaris, D., Seyfi, S., Cifci, I. & Vo-Than, T., 17.04.2024, In: International Journal of Tourism Cities. 19 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

  • Heritage Tourism 100%
  • Organism 100%
  • Place Attachment 100%
  • Methodology 50%
  • Questionnaires 50%

• A Strengths-based Investigation of Customer Integration in Robot supported Healthcare Services

  Burggraf, S., Mele, C., Heinonen, K. & Ranieri, A., 06.06.2024, 13th AMA Servsig Conference . Kedge Business School, Bordeaux

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• Beyond the homestay: Women’s participation in rural tourism development in Mekong Delta, Vietnam

  Quang, T. D., Phan Tran, N. M., Sthapit, E., Thanh Nguyen, N. T., Le, T. M., Doan, T. N. & Thu-Do, T., 10.2024, In: Tourism and Hospitality Research. 24, 4, p. 499-514 16 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

  • Social Participation 100%
  • Womens Participation 100%
  • Delta 100%
  • Empowerment 66%
  • Gender Equality 66%
  4 Citations (Scopus)

• Book review: Environmental Risk Communication: Principles and Practices for Industry (2nd ed.)

  Frig, M-M., 2024, In: Nordicom Review. 45, 1, p. 162-165

  Research output: Contribution to journal › Book/Film/Article review › Scientific

  Open Access

  File

• Brand Spillover Effects of Unconventional Innovations

  Falana, W., 2024, Helsinki: Hanken School of Economics. 142 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Spillover Effect 100%
  • Research 28%
  • Evaluation 14%
  • Perception 8%
  • Ocean 4%

• Business Customer Experience (BCX): Conceptualization and Implications for Research

  Kleinaltenkamp, M., Becker, L., Panina, E., Jaakkola, E., Karpen, I. O. & Madruga, R., 2024, 13th AMA SERVSIG Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• Consumer collectives in the circular economy: A systematic review and research agenda

  Luukkonen, R., Närvänen, E. & Becker, L., 19.01.2024, In: Sustainable Production and Consumption. 45, p. 281-293 13 p.

  Research output: Contribution to journal › Review Article › peer-review

  Open Access

  File

  • Research 100%
  • Consumers 100%
  • Systematic Review 100%
  • Circular Economy 100%
  • Consumption 100%
  3 Citations (Scopus)

• Consumer Tribes

  Diaz Ruiz, C., 2024, Elgar Encyclopedia of Consumer Behavior. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (eds.). Cheltenham: Edward Elgar, p. 113-115 3 p. (Elgar Encyclopedias in Business and Management).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

  • Environment 100%

• Consumption-led Market Shaping

  Diaz Ruiz, C., 2024, Elgar Encyclopedia of Consumer Behavior. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (eds.). Cheltenham: Edward Elgar, p. 121-123 3 p. (Elgar Encyclopedias in Business and Management).

  Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia / dictionary › Professional

  • Behavior 100%

• Customer-based Brand Equity Drivers: A Leading Brand of Beer in Estonia

  Coudounaris, D., Björk, P., Mets, T., Asadli, R. & Bujac, A. I., 22.03.2024, In: Administrative Sciences. 14, 4, p. 61 40 p., 61.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Alcoholic Beverages 100%
  • Brand Equity 100%
  • Customers 100%
  • Estonia 100%
  • Brand 100%

• Customer Experience Management in B2B Markets: CX Value Propositions and Archetypal CXM Strategies

  Holmlund, M., Jaakkola, E., Kowalkowski, C., Ulaga, W., Tanvir, A. & Wirtz, J., 06.06.2024, 13th AMA SERVSIG Conference. Holmqvist, J. & Ponsignon, F. (eds.). KEDGE Business School

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• Customer Experience Management Strategies in B2B Markets

  Holmlund, M., 27.08.2024, 40th anniversary IMP conference. Ulkuniemi, P. & Tähtinen, J. (eds.). Oulun yliopisto, Vol. 40.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• Customer journey partitioning: A customer-centric conceptualization beyond stages and touchpoints

  Reitsamer, B. F. & Becker, L., 2024, In: Journal of Business Research. 181, 12 p., 114745.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Conceptualization 100%
  • Customers 100%
  • Partitioning 100%
  • Experience 46%
  • Experienced Utility 25%
  1 Citation (Scopus)

• Customer Journeys

  Diaz Ruiz, C., 2024, Elgar Encyclopedia of Consumer Behavior: This is the definition of ‘Customer Journeys’ in the book ‘Elgar Encyclopedia of Consumer Behavior’. Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (eds.). Cheltenham: Edward Elgar, p. 134-136 (Elgar Encyclopedias in Business and Management).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

  • Behavior 100%
  • Landscape 100%
  • Environment 100%

• Dynamic improvisation capabilities as a learning mechanism in early internationalizing firms

  Chetty, S., Gabrielsson, P. & Gabrielsson, M., 12.04.2024, In: Journal of World Business. 59, 3, 101531.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Improvisation 100%
  • Learning 100%
  • Enterprise 100%
  • Literature 50%
  • Internationalization 50%
  3 Citations (Scopus)

• Editorial: Research horizons of smart service technologies – Special section editorial

  Bielstein, N., Henkel, A. P. & Heinonen, K., 2024, In: Journal of Service Theory and Practice. 34, 2, p. 157-162 6 p.

  Research output: Contribution to journal › Editorial › Scientific

  Open Access

  File

• Editorial of Vol. 6 No. 2 of IJEXPORTM

  Coudounaris, D. & Björk, P., 26.04.2024, In: International Journal of Export Marketing. 6, 2, p. 117-119 3 p.

  Research output: Contribution to journal › Editorial › Scientific › peer-review

  Open Access

  File

• Elevating conceptual research: Insights, approaches, and support

  Heinonen, K. & Gruen, T., 2024, In: AMS Review. p. 1-6 6 p.

  Research output: Contribution to journal › Article › Scientific

• Eliminating customer experience pain points in complex customer journeys through smart service solutions

  Holz, H. F., Becker, M., Blut, M. & Paluch, S., 03.2024, In: Psychology and Marketing. 41, 3, p. 592-609 18 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Service Industries 100%
  • Experience 100%
  • Customers 100%
  • Service 100%
  • Customer Experience 100%
  4 Citations (Scopus)

• Embracing the future of services marketing

  Heinonen, K., 2024, (Accepted/In press) In: Journal of Services Marketing.

  Research output: Contribution to journal › Editorial › Scientific

• Experience-driven well-being and purchase: An alternative model of memorable wine tourism experiences

  Sthapit, E., Prentice, C., Ji, C., Yang, P., Garrod, B. & Björk, P., 12.04.2024, In: International Journal of Tourism Research. 26, 2, e2645.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Wine Tourism 100%
  1 Citation (Scopus)

• Exploring the impact of augmented reality smart glasses on worker well-being in warehouse order picking

  Windhausen, A., Heller, J., Hilken, T., Mahr, D., Di Palma, R. & Quintens, L., 22.02.2024, In: Computers in Human Behavior. 155, 108153.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Augmented Reality 100%
  • Workers 100%
  • Wellbeing 100%
  • Glass 100%
  • Storage Facility 100%
  2 Citations (Scopus)

• From Market Orientation to Opportunity: Unveiling Market Orientation’s Entrepreneurial Odyssey in Exporting Firms

  Faroque, A. R., Rahman, A. & Appiah, E. K., 29.08.2024, IMP Conference Proceedings.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

  • Market Orientation 100%
  • Firm Performance 40%
  • Influence 40%
  • Resource Exploitation 40%
  • International Business 20%

• Getting the recipe right: How content combinations drive social media engagement behaviors

  Lapresta-Romero, S., Becker, L., Hernández-Ortega, B., Terho, H. & Franco, J. L., 16.04.2024, In: Journal of Interactive Marketing.

  Research output: Contribution to journal › Article › Scientific › peer-review

  • Behavior 100%
  • Social Media 100%
  • Content Element 66%
  • Literature 28%
  • Social Medium Content 16%

• Guest editorial: Service-driven business transformation – stimulating uplifting change through service

  Heinonen, K. & Sörhammar, D., 15.05.2024, In: Journal of Service Theory and Practice. 34, 3, p. 341-346 6 p.

  Research output: Contribution to journal › Editorial › Scientific
  1 Citation (Scopus)

• How did consumers retail purchasing expectations and behaviour switch due to the COVID-19 pandemic?

  Dabija, D-C., Câmpian, V., Philipp, B. & Grant, D. B., 24.08.2024, In: Journal of Marketing Analytics.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Expectations 100%
  • Behavior 100%
  • Peer Interaction 100%
  • Research 55%
  • Peers 11%

• How do employees of acquired B2B brands perceive the acquiring brand? Implications for B2B brand portfolio strategy

  Sarasvuo, S. & Aspara, J., 2024, Proceedings for the 17th Global Brand Conference, Edinburgh Napier University, 22-24 April 2024.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• How does the interplay between different types of touchpoints affect customer experience? A qualitative investigation of customer journeys

  Gasparin, I., Panina, E., Becker, L. & Jaakkola, E., 2024, 13th AMA SERVSIG Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

• Human–AI resource relations in value cocreation in service ecosystems

  Kaartemo, V. & Helkkula, A., 28.05.2024, In: Journal of Service Management. 16 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Cyborgs 100%
  • Alterity 50%
  • Large Language Model 50%
  • Generative Artificial Intelligence 50%
  • Informed Choice 50%

• Identifying effective market-shaping strategies: A fuzzy-set qualitative comparative analysis approach

  Nenonen, S., Storbacka, K., Sklyar, A. & Kjellberg, H., 13.09.2024, In: Industrial Marketing Management. 123, p. 12-30 19 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Comparative Analysis 100%
  • Approach 100%
  • Market 100%
  • Fuzzy Set 100%
  • Change 33%

• Imagining post-marketing: Neo-animist resource circulation and value cocreation

  Arnould, E. & Helkkula, A., 01.03.2024, In: Journal of Business Research. 176, April 2024, 114590.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Market Economy 100%
  • Economic System 100%
  • Economy 100%
  • Symbiosis 16%
  2 Citations (Scopus)

• Immersion or social presence? Investigating the effect of virtual reality immersive environments on sommelier learning experiences

  Moonen, N., Heller, J., Hilken, T., Danny Han, D. I. & Mahr, D., 03.04.2024, In: Journal of Wine Research. 35, 2, p. 101-118 18 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Immersive Virtual Reality 100%
  • Virtual Reality 100%
  • Immersive Environment 100%
  • Wine Industry 66%
  • Immersive Technology 33%
  4 Citations (Scopus)

• Internationalization of indoor positioning platform firms: Insights from loose coupling theory

  Ojala, A., Fraccastoro, S. & Gabrielsson, M., 01.2024, Proceedings of the 57th Annual Hawaii International Conference on System Sciences, HICSS 2024. Bui, T. X. (ed.). IEEE computer society press, p. 5378-5386 9 p. (Proceedings of the Annual Hawaii International Conference on System Sciences).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

  Open Access

  File

  • Theory 100%
  • Internationalization 100%
  • Pivotal Role 100%
  • Dynamic Nature 100%
  • Loose Coupling 100%
  1 Citation (Scopus)

• Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications

  Penttinen, V., Mouritzen, S. L. T. & Pedersen, S., 04.01.2024, Welcome to The New Normal: Life After The Chaos: AMSAC 2023. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Jeseo, V. & Allen, J. (eds.). Springer, Cham, p. 32-43 12 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science; vol. Part F2055).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

  • Influencer Marketing 100%
  • Communication 100%
  • Influencer 100%
  • Campaign 50%
  • Consumers 37%
  1 Citation (Scopus)

• Judging Decisions: Essays on Moral Judgement and Ethical Decisions in the Context of Tax Morale

  Grym, J., 2024, Helsinki: Hanken School of Economics. 85 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Moral Judgment 100%
  • Tax 100%
  • Morale 100%
  • Motivation 66%
  • Reasoning 66%

• Market Segmentation

  Diaz Ruiz, C., 2024, Elgar Encyclopedia of Consumer Behavior. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (eds.). Cheltenham: Edward Elgar, p. 195-197 (Elgar Encyclopedias in Business and Management).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

  • Behavior 100%
  • Landscape 100%
  • Environment 100%

• Markkinointi tarvitsee uuden näkökulman

  Grönroos, C., 2024, In: Myynti & markkinointi. 2024, 3, p. 9-9 1 p.

  Research output: Contribution to journal › Article › Professional

• Microfoundations of Strategizing in Transforming Business Ecosystems: A Sensemaking Approach

  Penttilä, K., 2024, Helsinki: Hanken School of Economics. 206 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Ecosystems 100%
  • Approach 100%
  • Enterprises 100%
  • Managers 100%
  • Microfoundations 100%

• Mitigating the Mutual Impacts between Climate Change and Humanitarian Supply Chains

  Yan, Q., 2024, Helsinki: Hanken School of Economics. 104 p.

  Research output: Thesis › Doctoral Thesis › Collection of Articles

  Open Access

  • Climate Change 100%
  • Theses 100%
  • Supply Chain Management 100%
  • Supply Chain 100%
  • Organizations 80%

• Moving to subscriptions: service growth through business model innovation in consumer and business markets

  Nansubuga, B. & Kowalkowski, C., 21.06.2024, In: Journal of Service Management. 35, 6, p. 185-215 31 p.

  Research output: Contribution to journal › Article › Scientific › peer-review

  Open Access

  File

  • Subscription 100%
  • Business Model 100%
  • Service Industries 100%
  • Consumers 100%
  • Enterprises 100%
  1 Citation (Scopus)

• Organizational Support During Onsite Treatment in Patients’ Journey: A Bottom of the Pyramid (BoP) Perspective

  Rahman, A., Mustak, M. & Kibria, C. G., 2024, 13th AMA SERVSIG Conference: Service for Humanity.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

  • Organizational Support 100%
  • Journey 100%
  • Customers 100%
  • Inpatient Treatment 100%
  • Health 80%

• ReDime : Tiekartta kohti resurssiviisasta digitaalista mediaa

  Laaksonen, S-M., Frig, M-M., Pulli, P., Skenderi, E. & Suppanen, S., 2024, Helsinki: University of Helsinki. 63 p. (Valtiotieteellisen tiedekunnan julkaisuja – Publications of the Faculty of Social Sciences; no. 2024:261)

  Research output: Book/Report › Commissioned report

  Open Access