Photo of Annamari Huovinen

Annamari Huovinen

  • 29 Citations
  • 2 h-Index

Research output per year

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Personal profile

Education information

  • DSc. (Econ.) 2013, Aalto University School of Business. Major: Organizational communication. Title of dissertation: Poliittinen kansalaisuus intersektionaalisena identiteettinä vaaliesitteissä. Work in pdf form
  • MSc. (Econ.) 1999, Helsinki School of Economics and Business Administration. Major: Finnish language and Communication. Minors: Marketing, Spanish, Information Technology Program (Multimedia Track)
  • Pedagogical Studies: Aalto Peda I (25 cr) 2011-2012
  • Exchange student in the University of Salamanca, Spain 1998

Research areas

Political Communication, Marketing, Media and Cultural Studies, Gender, Organizational Communication.



Hanken School of Economics, Helsinki 2017-

  • Coordinator at Research Center CERS, Dpt of Marketing



Hanken School of Economics, Helsinki 2014-2017

  • Time-based teacher in organizational communication and Finnish language
  • Courses: Written and oral communication for all levels of language skills; Finnish grammar

Aalto University, Helsinki 2009–

 Lecturer at Aalto Executive Education 2017–

  • Academic writing

Lecturer at Mikkeli MBA program 2016–

  • Organizational communication

Post-doctoral researcher at Aalto ARTS 08/2014–04/2016

  • Helsinki identities project (HIDE). Co-project with the city of Helsinki

University teacher at Aalto BIZ Dpt of Communication 8/2013-7/2014

Doctoral student, part-time teacher. Centre for the Doctoral Studies at Aalto BIZ (8/2009–12/2012), Dpt of Communication (1–7/2013) and Aalto Open University (2010–)

European Parliament information office, Helsinki 10/2008–02/2009

  • Stagiaire (trainee) as a part of data and information acquisition for the Phd project 

Education/Academic qualification

Organizational Communication, D.Sc. (Econ.), Aalto University

Award Date: 22.11.2013

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Research Output

Changing urban identities on a discursive map

Huovinen, A., Timonen, E., Leino, T. & Seppälä, T., 05.09.2017, In : City, Culture and Society. 11, December, p. 20-28 9 p.

Research output: Contribution to journalArticleScientificpeer-review

  • 3 Citations (Scopus)

    Fashionably voluptuous : normative femininity and resistant performative tactics in fatshion blogs

    Harju, A. A. & Huovinen, A., 2017, Gendering Theory in Marketing and Consumer Research. Arsel, Z., Eräranta, K. & Moisander, J. (eds.). London: Routledge, (Key issues in marketing management.).

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Mediaosaaminen ratkaisee, kuka politiikan kentillä menestyy (kirja-arvio)

    Huovinen, A., 2017, In : Aikuiskasvatus. 2017, 4, p. 318-319 2 p.

    Research output: Contribution to journalComment/debateScientific

    Miksi vaalilupaukset muuttuvat yhä vain korkealentoisemmiksi?

    Huovinen, A., 31.03.2017, In :

    Research output: Contribution to journalComment/debateGeneral public

    Open Access

    Miten tukahduttaa verkossa leiskuva vihapuhe - katse nuorista aikuisiin?

    Huovinen, A., 2017, In : Aikuiskasvatus. 1, 2017, p. 32-39

    Research output: Contribution to journalArticleScientific


    • 10 Invited talk
    • 1 Membership of body in private company/organisation
    • 1 Oral presentation

    Johtoryhmän viestintäkoulutus. Pajulahden urheiluopisto. Järjestäjä: HY+

    Annamari Huovinen (Speaker)


    Activity: Talk or presentationInvited talk

    Viestintävälineet haltuun!

    Annamari Huovinen (Speaker)


    Activity: Talk or presentationInvited talk

    Tiedotuskoulutus kansalaisopistoille.

    Annamari Huovinen (Speaker)


    Activity: Talk or presentationInvited talk

    Viestintä nopeutuu ja monimuotoistuu. Miten pysyn muutoksessa mukana?

    Annamari Huovinen (Speaker)


    Activity: Talk or presentationInvited talk

    Kurssikuvaukset kuntoon!

    Annamari Huovinen (Speaker)


    Activity: Talk or presentationInvited talk