Research output per year
Research output per year
Personal profile
Education information
Doctor of Science (economics & business administration), University of Vaasa, Finland 2015
Education information
Doctor of Science (Economics and Business Administration), Business Economics, , Finland, 2015
Education/Academic qualification
Marketing, Doctor of Science (economics & business administration), University of Vaasa
Award Date: 28.08.2015
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Dive into the research topics where Anu Norrgrann is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
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Co-consuming a pet home: balancing functionality and aesthetics of a taste regime
Henna Syrjälä, 2020, (Accepted/In press) Proceeding of the ACR 2020 conference. Academy of consumer researchResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network
Saila Saraniemi, 2020, (Accepted/In press) Research Handbook on Brand Co-creation: Theory, practice, and ethical implications. Markovic, S., Gyrd-Jones, R., von Wallpach, S. & Lindgreen, A. (eds.). Edward ElgarResearch output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
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How Can Interactivity Be Facilitated in a Massive Open Online Course? Lessons from the “Principles of Service Management” Course
Virtanen, H. & Norrgrann, A., 2020, In : Nordic Journal of Business. 69, 3, p. 24-46 22 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Brand discrepancies in networks: Empirical illustrations from food and furniture branding in SMEs
Norrgrann, A. & Saraniemi, S., 24.08.2019, Proceedings of Nordic Academy of Management Conference 24.8.2019. University of VaasaResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Learners’ experiences of interactivity in a massive open online course Case: Principles of Service Management
Virtanen, H. & Norrgrann, A., 24.08.2019, Proceedings of the 25th Nordic Academy of Management Conference. 16 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Prizes
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Paper selected for publication in the book Consumer Culture Theory, which features the best contributions of the CCT 2018 conference
Norrgrann, Anu (Recipient) & Henna Syrjälä (Recipient), 2018
Prize: Prizes and awards
Activities
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Showroom kuluttajan kokemuksena / Showroom som konsumentupplevelse
Anu Norrgrann (Speaker)
06.10.2020Activity: Talk or presentation › Invited talk
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Association for Consumer Research Confernce 2020
Anu Norrgrann (Speaker: Presenter)
01.10.2020 → 04.10.2020Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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Brand discrepancies in networks: empirical illustrations from food and furniture branding in SMEs
Anu Norrgrann (Speaker) & Saila Saraniemi (Speaker)
24.08.2019Activity: Talk or presentation › Oral presentation
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Virtuella företagsbesök i videoformat i undervisningen
Marit Nilsson-Väre (Receiver) & Anu Norrgrann (Receiver)
01.03.2019 → …Activity: Other › Types for other activities - Coordination of external teaching, subject or project
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AMS Review (Journal)
Anu Norrgrann (Reviewer)
09.03.2019Activity: Publication peer-review and editorial work › Scientific journal
Press / Media
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Konsumtionen kring jul är rituell och djupt rotad
11.12.2018
1 Media contribution
Press/Media: Press / Media
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Slaget efter tolv: Konsumerar vi för mycket?
22.11.2018
1 Media contribution
Press/Media: Press / Media