Photo of Anu Norrgrann

Anu Norrgrann

PhD, Doctor of Science (economics & business administration)

  • 3 Citations
  • 1 h-Index
20012020

Research output per year

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Personal profile

Education information

Doctor of Science (economics & business administration), University of Vaasa, Finland 2015

Education information

Doctor of Science (Economics and Business Administration), Business Economics, , Finland, 2015

Education/Academic qualification

Marketing, Doctor of Science (economics & business administration), University of Vaasa

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Research Output

Co-consuming a pet home: balancing functionality and aesthetics of a taste regime

Henna Syrjälä, 2020, (Accepted/In press) Proceeding of the ACR 2020 conference. Academy of consumer research

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network

Saila Saraniemi, 2020, (Accepted/In press) Research Handbook on Brand Co-creation: Theory, practice, and ethical implications. Markovic, S., Gyrd-Jones, R., von Wallpach, S. & Lindgreen, A. (eds.). Edward Elgar

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

HOW TO FACILITATE INTERACTIVITY IN A MASSIVE OPEN ONLINE COURSE? LEARNINGS FROM ‘PRINCIPLES OF SERVICE MANAGEMENT’

Norrgrann, A. & Virtanen, H., 2020, (Accepted/In press) In : Nordic Journal of Business.

Research output: Contribution to journalArticleScientificpeer-review

Brand discrepancies in networks: Empirical illustrations from food and furniture branding in SMEs

Norrgrann, A. & Saraniemi, S., 24.08.2019, Proceedings of Nordic Academy of Management Conference 24.8.2019. University of Vaasa

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  • Learners’ experiences of interactivity in a massive open online course Case: Principles of Service Management

    Virtanen, H. & Norrgrann, A., 24.08.2019, Proceedings of the 25th Nordic Academy of Management Conference. 16 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  • Prizes

    Lecturer of the year

    Anu Norrgrann (Recipient), 01.12.2018

    Prize: Prizes and awards

  • Activities

    Virtuella företagsbesök i videoformat i undervisningen

    Marit Nilsson-Väre (Receiver), Anu Norrgrann (Receiver)
    01.03.2019 → …

    Activity: OtherTypes for other activities - Coordination of external teaching, subject or project

    25th Nordic Academy of Management Conference (NFF)

    Anu Norrgrann (Speaker: Presenter)
    23.08.2019

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

    AMS Review (Journal)

    Anu Norrgrann (Reviewer)
    09.03.2019

    Activity: Publication peer-review and editorial workScientific journal

    Brand discrepancies in networks: empirical illustrations from food and furniture branding in SMEs

    Anu Norrgrann (Speaker), Saila Saraniemi (Speaker)
    24.08.2019

    Activity: Talk or presentationOral presentation

    Dig it, Higher Education-seminar

    Anu Norrgrann (Poster: Presenter)
    12.09.2019

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

    Press / Media

    Underbara, problematiska prylar

    Anu Norrgrann

    26.08.2019

    1 Media contribution

    Press/Media: Press / Media

    Konsumtionen kring jul är rituell och djupt rotad

    Anu Norrgrann

    11.12.2018

    1 Media contribution

    Press/Media: Press / Media

    Slaget efter tolv: Konsumerar vi för mycket?

    Anu Norrgrann

    22.11.2018

    1 Media contribution

    Press/Media: Press / Media

    Inför köpfesten - Expert: Vi jagar en upplevelse när vi konsumerar

    Anu Norrgrann

    19.11.2018

    1 Media contribution

    Press/Media: Press / Media

    Slaget efter tolv: Vem ska baka vårt dagliga bröd?

    Anu Norrgrann

    06.09.2018

    1 item of Media coverage

    Press/Media: Press / Media