Photo of Anu Norrgrann

Anu Norrgrann

PhD, Doctor of Science (economics & business administration)

  • 3 Citations
  • 1 h-Index
20012019

Research output per year

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Personal profile

Education information

Doctor of Science (economics & business administration), University of Vaasa, Finland 2015

Education information

Doctor of Science (Economics and Business Administration), Business Economics, , Finland, 2015

Education/Academic qualification

Marketing, Doctor of Science (economics & business administration), University of Vaasa

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Research Output

Brand discrepancies in networks: Empirical illustrations from food and furniture branding in SMEs

Norrgrann, A. & Saraniemi, S., 24.08.2019, Proceedings of Nordic Academy of Management Conference 24.8.2019. University of Vaasa

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  • Learners’ experiences of interactivity in a massive open online course Case: Principles of Service Management

    Virtanen, H. & Norrgrann, A., 24.08.2019, Proceedings of the 25th Nordic Academy of Management Conference. 16 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  • "When your dog matches your decor": Object agency of living and non-living entities in home assemblage

    Syrjälä, H. & Norrgrann, A., 2019, Consumer Culture Theory. Bajde, D., Kjeldgaard, D. & Belk, R. W. (eds.). Bingley, United Kingdom: Emerald, p. 39-54 16 p. (Research in Consumer Behavior; vol. 20).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Open Access
    File
  • 2 Citations (Scopus)

    Autoethnography in the digitalized world: Using auto-netnography in analyzing object agency in home assemblage

    Syrjälä, H. & Norrgrann, A., 2018, Multifaceted Autoethnography: Theoretical Advancements, Practical Considerations and Field Illustrations. Syrjälä, H. & Norrgrann, A. (eds.). New York: Nova Science Publishers, (Research methodology and data analysis.).

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    1 Citation (Scopus)

    GLUTTONY: No taste without the waste? Gluttony in bakery product retailing

    Alhonnoro, L. & Norrgrann, A., 2018, Seven deadly sins in consumption. Syrjälä, H. & Leipämaa-Leskinen, H. (eds.). Cheltenham, UK ; Northampton, MA, USA: Edward Elgar Publishing, p. 78-95

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Activities

    Dig it, Higher Education-seminar

    Anu Norrgrann (Poster: Presenter)
    12.09.2019

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

    AMS Review (Journal)

    Anu Norrgrann (Reviewer)
    09.03.2019

    Activity: Publication peer-review and editorial workScientific journal

    Brand discrepancies in networks: empirical illustrations from food and furniture branding in SMEs

    Anu Norrgrann (Speaker), Saila Saraniemi (Speaker)
    24.08.2019

    Activity: Talk or presentationOral presentation

    Virtuella företagsbesök i videoformat i undervisningen

    Marit Nilsson-Väre (Receiver), Anu Norrgrann (Receiver)
    01.03.2019 → …

    Activity: OtherTypes for other activities - Coordination of external teaching, subject or project

    Nordic academy of management (NFF) doctoral workshop

    Anu Norrgrann (Speaker: Opponent/discussant)
    20.08.201921.08.2019

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

    Press / Media

    Underbara, problematiska prylar

    Anu Norrgrann

    26.08.2019

    1 Media contribution

    Press/Media: Press / Media

    Konsumtionen kring jul är rituell och djupt rotad

    Anu Norrgrann

    11.12.2018

    1 Media contribution

    Press/Media: Press / Media

    Slaget efter tolv: Konsumerar vi för mycket?

    Anu Norrgrann

    22.11.2018

    1 Media contribution

    Press/Media: Press / Media

    Inför köpfesten - Expert: Vi jagar en upplevelse när vi konsumerar

    Anu Norrgrann

    19.11.2018

    1 Media contribution

    Press/Media: Press / Media

    Slaget efter tolv: Vem ska baka vårt dagliga bröd?

    Anu Norrgrann

    06.09.2018

    1 item of Media coverage

    Press/Media: Press / Media