Anu Norrgrann

PhD, Doctor of Science (economics & business administration)

Assistant Professor, Hanken School of Economics, Marketing, Vaasa

https://orcid.org/0000-0001-6832-2362

3 Citations
1 h-Index

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Education information

Doctor of Science (economics & business administration), University of Vaasa, Finland 2015

Education information

Doctor of Science (Economics and Business Administration), Business Economics, , Finland, 2015

Education/Academic qualification

Marketing, Doctor of Science (economics & business administration), University of Vaasa

Fingerprint Dive into the research topics where Anu Norrgrann is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

8 Similar Profiles

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

3 Citations
1 h-Index
11 Conference contribution
4 Article
2 Chapter
1 Anthology
1 More
- 1 Doctoral Thesis

Brand discrepancies in networks: Empirical illustrations from food and furniture branding in SMEs

Norrgrann, A. & Saraniemi, S., 24.08.2019, Proceedings of Nordic Academy of Management Conference 24.8.2019. University of Vaasa

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Learners’ experiences of interactivity in a massive open online course Case: Principles of Service Management

Virtanen, H. & Norrgrann, A., 24.08.2019, Proceedings of the 25th Nordic Academy of Management Conference. 16 p.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

"When your dog matches your decor": Object agency of living and non-living entities in home assemblage

Syrjälä, H. & Norrgrann, A., 2019, Consumer Culture Theory. Bajde, D., Kjeldgaard, D. & Belk, R. W. (eds.). Bingley, United Kingdom: Emerald, p. 39-54 16 p. (Research in Consumer Behavior; vol. 20).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Open Access

File

2 Citations (Scopus)

Autoethnography in the digitalized world: Using auto-netnography in analyzing object agency in home assemblage

Syrjälä, H. & Norrgrann, A., 2018, Multifaceted Autoethnography: Theoretical Advancements, Practical Considerations and Field Illustrations. Syrjälä, H. & Norrgrann, A. (eds.). New York: Nova Science Publishers, (Research methodology and data analysis.).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

1 Citation (Scopus)

GLUTTONY: No taste without the waste? Gluttony in bakery product retailing

Alhonnoro, L. & Norrgrann, A., 2018, Seven deadly sins in consumption. Syrjälä, H. & Leipämaa-Leskinen, H. (eds.). Cheltenham, UK ; Northampton, MA, USA: Edward Elgar Publishing, p. 78-95

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review