• 29 Citations
  • 1 h-Index

Research output per year

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Personal profile


Researcher at the department of marketing in service marketing and management. My research interests relate to customers' service experiences of smartphone apps, and their implications for service managers. I have authored service management and branding strategy research books and my research has been published in Journal of Service Management and International Journal of E-Services and Mobile Applications, among other outlets.


Research areas

Smartphone Apps, Service Experience, Services Marketing, Service Management

Research and teaching information

Doctoral candidate at the department of marketing with research interests in service management, service experience and smartphone apps. My doctoral thesis investigates the ways in which customers experience smartphone apps in their everyday lives. The key findings show that apps have become a visible, and often invisible, part of customers’ everyday lives. For managers, my thesis provides customer motivations for downloading, usage, and deletion of apps. 


Author of service-led growth strategy book, 'Titans of Service', published in Helsinki in September 2014. The book presents the business logic, methods and techniques used by successful firms in managing services such as Singapore Airlines, Whole Foods, Tinder App, Airbnb, Supercell, and Khan Academy among others


Author of international branding strategy book, 'Titans of Branding' published in Helsinki (May 2009) in association with Tekes (Finnish Government agency for technology and innovation funding), Hanken School of Economics Finland and Emory University U.S.A.


More than 50 hours of teaching experience as guest lecturer for masters level courses in customer experience, service innovation, and strategic branding. I have delivered guest lectures at Hanken School of Economics, Aalto University of Design, Helsinki University, university of Vaasa, Arcada university of applied sciences and others


Expert lectures and consulting for several organizations including Cocon Oy, Lääketietokeskus, Bulevardin Klinikka and others

Education information

Masters in Business Administration (International Business)

Bachelors in Engineering and Technology (Electronics and Communication Engineering)

Education/Academic qualification

International Business, Masters in Business Administration, The Indian Institute of Foreign Trade (IIFT)


Electronics and Communication Engineering, Bachelors in Technology, National Institutes of Technology



  • 512 Business and Management
  • Smartphone Apps
  • Service Experiences
  • Service Management
  • Service Marketing

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Research Output

Technology in use - characterizing customer self-service devices (SSDS)

Gummerus, J., Lipkin, M. M-L., Dube, A. & Heinonen, K., 11.02.2019, In : Journal of Services Marketing. 33, 1, p. 44-56 13 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
  • 1 Citation (Scopus)

    Smartphone Apps

    Dube, A. & Helkkula, A., 2018, The SAGE Encyclopedia of the Internet. Warf, B. (ed.). London ; Thousand Oaks: Sage publications, Vol. 3. p. 801-802

    Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia / dictionaryProfessional

    The Contextual Nature of Value and Value Cocreation

    Helkkula, A., Dube, A. & Arnould, E., 2018, The Sage Handbook of Service-Dominant Logic. Vargo, S. L. & Lusch, R. F. (eds.). Thousand Oaks, CA : Sage publications, p. 118-132

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Emergence of innovative ideas in the Socio-cyberspace: Dream Catching

    Helkkula, A. & Dube, A., 2016, 5th Forum of Markets and Marketing, 13-16 June, 2016 Venice, Italy Conference Proceedings. University of Warwick

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Service experiences beyond the direct use: Indirect customer use experiences of smartphone apps

    Dube, A. & Helkkula, A., 14.04.2015, In : Journal of Service Management. 26, 2, p. 224-248 25 p.

    Research output: Contribution to journalArticleScientificpeer-review

    Open Access
    28 Citations (Scopus)


  • Certificate of Appreciation

    Apramey Dube (Recipient), 20.05.2014

    Prize: Prizes and awards

  • Activities

    BMJ Innovations (Journal)

    Apramey Dube (Reviewer)

    Activity: Publication peer-review and editorial workScientific journal

    2016 Hanken Research Day

    Apramey Dube (Speaker: Presenter)

    Activity: Participating in or organising an eventLecture for general public

    International Journal of Healthcare Technology and Management (Journal)

    Apramey Dube (Reviewer)

    Activity: Publication peer-review and editorial workScientific journal


    How to prepare a research proposal webinar

    Apramey Dube (Speaker: Presenter)

    Activity: Participating in or organising an eventLecture for general public

    Samlad service-arbetsgruppen workshop

    Apramey Dube (Speaker: Keynote)

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

    Press / Media

    Engineer becomes entrepreneur in Finland: Business and Innovation

    Apramey Dube


    1 Media contribution

    Press/Media: Press / Media