Carlos Adrian Diaz Ruiz

D.Sc. (Economics and Business Administration), PhD

Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
20102022

Research activity per year

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Personal profile

Education information

Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 2014

Research interests

Business academic specializing in marketing strategy, market-shaping, consumer culture, and disinformation research. Dr. Diaz Ruiz has published research in leading peer-reviewed scientific journals, including the Journal of Business Research, Journal of Marketing & Public Policy, Marketing Theory, European Journal of Marketing, and Industrial Marketing Management. 

Keywords

  • Business, Markets and Societal Dynamics
  • Market Shaping
  • Market Research
  • Marketing Logics and Strategizing
  • Marketing Strategy
  • Customers and Relations
  • Consumer Culture
  • Consumer Insights
  • 518 Media and communications
  • Disinformation
  • Misinformation
  • echo chambers

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Network

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
  • Disinformatiion

    Diaz Ruiz, C. A.

    31.12.2021 → …

    Project: Other project

  • Market Shaping

    Diaz Ruiz, C. A.

    01.05.2014 → …

    Project: Other project

  • Market Representations

    Diaz Ruiz, C. A.

    01.09.201031.12.2022

    Project: Other project

  • Experiential Consumption

    Diaz Ruiz, C. A.

    01.12.201201.12.2021

    Project: Other project