Research output per year
Research output per year
Personal profile
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 2014
Research interests
Business academic specializing in marketing strategy, market-shaping, consumer culture, and disinformation research. Dr. Diaz Ruiz has published research in leading peer-reviewed scientific journals, including the Journal of Business Research, Journal of Marketing & Public Policy, Marketing Theory, European Journal of Marketing, and Industrial Marketing Management.
Keywords
- Business, Markets and Societal Dynamics
- Market Shaping
- Market Research
- Marketing Logics and Strategizing
- Marketing Strategy
- Customers and Relations
- Consumer Culture
- Consumer Insights
- 518 Media and communications
- Disinformation
- Misinformation
- echo chambers
Fingerprint
Dive into the research topics where Carlos Adrian Diaz Ruiz is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Network
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Disinformation and Echo Chambers: How Disinformation Circulates in Social Media Through Identity-Driven Controversies
Diaz Ruiz, C. & Nilsson, T., 16.05.2022, In: Journal of Public Policy and Marketing. 18 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Market bifurcations in board sports: How consumers shape markets through boundary work
Diaz Ruiz, C. & Makkar, M., 2021, In: Journal of Business Research. 122, p. 38-50 13 p.Research output: Contribution to journal › Article › Scientific › peer-review
9 Citations (Scopus) -
Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes
Diaz Ruiz, C. A., Penaloza, L. & Holmqvist, J., 2020, In: European Journal of Marketing. 54, 5, p. 999-1024 26 p.Research output: Contribution to journal › Article › Scientific › peer-review
12 Citations (Scopus) -
Feral segmentation: How cultural intermediaries perform market segmentation in the wild
Diaz Ruiz, C. A. & Kjellberg, H., 2020, In: Marketing Theory. 20, 4, p. 429-457 29 p.Research output: Contribution to journal › Article › Scientific › peer-review
7 Citations (Scopus) -
Moments of luxury: Hedonic escapism as a luxury experience
Holmqvist, J., Diaz Ruiz, C. & Peñaloza, L., 2020, In: Journal of Business Research. 116, p. 503-513 11 p.Research output: Contribution to journal › Article › Scientific › peer-review
59 Citations (Scopus)
Activities
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Disinformation Markets and Culture
Carlos Diaz Ruiz (Speaker)
07.07.2022Activity: Talk or presentation › Oral presentation
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How Does Disinformation Persuade? The Role of Identity-based Controversies
Carlos Diaz Ruiz (Speaker) & Tomas Nilsson (Speaker)
29.11.2021Activity: Talk or presentation › Oral presentation
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Bifurcations: Conceptualising adjacent markets through boundary objects
Carlos Diaz Ruiz (Speaker) & Marian Makkar (Speaker)
02.12.2019Activity: Talk or presentation › Oral presentation
File -
HEC-ULG Management School
Carlos Adrian Diaz Ruiz (Visit abroad)
15.11.2022 → 17.11.2022Activity: Visiting an external institution › Visit to other institution
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From market research to the Insights industry
Carlos Diaz Ruiz (Speaker)
29.11.2021Activity: Talk or presentation › Oral presentation
Prizes
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Best Paper Award in Marketing Education
Diaz Ruiz, Carlos Adrian (Recipient), Mason, K. (Recipient) & Araujo, L. (Recipient), 07.12.2018
Prize: Prizes and awards
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Dr. Diaz Ruiz named in the 2022 Insight250 list
Diaz Ruiz, Carlos Adrian (Recipient), 24.09.2022
Prize: Prizes and awards
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Winner of AM2011 Doctoral Colloquium Literature Review Competition
Diaz Ruiz, Carlos Adrian (Recipient), 04.07.2011
Prize: Prizes and awards
Press / Media
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I watched hundreds of flat-Earth videos to learn how conspiracy theories spread – and what it could mean for fighting disinformation
29.06.2022
1 Media contribution
Press/Media: Press / Media
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The FFS Show 39: Why do people believe in flat earth theory?
30.09.2022
1 Media contribution
Press/Media: Press / Media
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Forsker har set hundredvis af fladjords-videoer for at lære, hvordan konspirationsteorier bliver spredt
28.08.2022
1 Media contribution
Press/Media: Press / Media
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How do conspiracy theories spread? I watched hundreds of flat-Earth videos to find out
29.06.2022
1 Media contribution
Press/Media: Press / Media
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Carlos Diaz Ruiz: Düz Dünya teorisinin üç teması ve dezenformasyon
28.06.2022
1 item of Media coverage
Press/Media: Press / Media