Research output per year
Research output per year
Personal profile
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 2014
Research interests
Business academic specializing in marketing strategy, market-shaping, consumer culture, and disinformation research. Dr. Diaz Ruiz has published research in leading peer-reviewed scientific journals, including the Journal of Business Research, Journal of Marketing & Public Policy, Marketing Theory, European Journal of Marketing, and Industrial Marketing Management.
Keywords
- Business, Markets and Societal Dynamics
- Market Shaping
- Market Research
- Marketing Logics and Strategizing
- Marketing Strategy
- Customers and Relations
- Consumer Culture
- Consumer Insights
- 518 Media and communications
- Disinformation
- Misinformation
- echo chambers
Fingerprint
Dive into the research topics where Carlos Adrian Diaz Ruiz is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Disinformation and Echo Chambers: How Disinformation Circulates in Social Media Through Identity-Driven Controversies
Diaz Ruiz, C. & Nilsson, T., 16.05.2022, In: Journal of Public Policy and Marketing. 42, 1, p. 18-35Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile11 Citations (Scopus) -
Market bifurcations in board sports: How consumers shape markets through boundary work
Diaz Ruiz, C. & Makkar, M., 2021, In: Journal of Business Research. 122, p. 38-50 13 p.Research output: Contribution to journal › Article › Scientific › peer-review
20 Citations (Scopus) -
Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes
Diaz Ruiz, C. A., Penaloza, L. & Holmqvist, J., 2020, In: European Journal of Marketing. 54, 5, p. 999-1024 26 p.Research output: Contribution to journal › Article › Scientific › peer-review
21 Citations (Scopus) -
Feral segmentation: How cultural intermediaries perform market segmentation in the wild
Diaz Ruiz, C. A. & Kjellberg, H., 2020, In: Marketing Theory. 20, 4, p. 429-457 29 p.Research output: Contribution to journal › Article › Scientific › peer-review
10 Citations (Scopus) -
Moments of luxury: Hedonic escapism as a luxury experience
Holmqvist, J., Diaz Ruiz, C. & Peñaloza, L., 2020, In: Journal of Business Research. 116, p. 503-513 11 p.Research output: Contribution to journal › Article › Scientific › peer-review
96 Citations (Scopus)
Activities
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Disinformation Markets and Culture
Carlos Diaz Ruiz (Speaker)
07.07.2022Activity: Talk or presentation › Oral presentation
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How Does Disinformation Persuade? The Role of Identity-based Controversies
Carlos Diaz Ruiz (Speaker) & Tomas Nilsson (Speaker)
29.11.2021Activity: Talk or presentation › Oral presentation
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Bifurcations: Conceptualising adjacent markets through boundary objects
Carlos Diaz Ruiz (Speaker) & Marian Makkar (Speaker)
02.12.2019Activity: Talk or presentation › Oral presentation
File -
Research Communication on digital platforms – Using social media to disseminate research on conspiracy theory
Carlos Adrian Diaz Ruiz (Speaker) & Tomas Nilsson (Speaker)
11.10.2023Activity: Talk or presentation › Invited talk
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EMAC Annual Conference 2023
Carlos Adrian Diaz Ruiz (Speaker: Presenter) & Angela Cruz (Speaker: Presenter)
25.05.2023Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
Prizes
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Best Paper Award in Marketing Education
Diaz Ruiz, Carlos (Recipient), Mason, Katy (Recipient) & Araujo, Luis (Recipient), 07.12.2018
Prize: Prizes and awards
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Dr. Diaz Ruiz named in the 2022 Insight250 list
Diaz Ruiz, Carlos (Recipient), 24.09.2022
Prize: Prizes and awards
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Finalist for the MRS Silver Medal 2023 (Market Research Society)
Diaz Ruiz, Carlos Adrian (Recipient), 10.03.2023
Prize: Prizes and awards
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Gold Stamp 2023: Teaching excellence
Diaz Ruiz, Carlos Adrian (Recipient), 08.11.2023
Prize: Prizes and awards
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Winner of AM2011 Doctoral Colloquium Literature Review Competition
Diaz Ruiz, Carlos Adrian (Recipient), 04.07.2011
Prize: Prizes and awards
Press/Media
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I watched hundreds of flat-Earth videos to learn how conspiracy theories spread – and what it could mean for fighting disinformation
29.06.2022
1 Media contribution
Press/Media: Press / Media
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Disinformation is part and parcel of social media’s business model, new research shows
23.11.2023
1 Media contribution
Press/Media: Press / Media
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The Threat of Conspiracy Theories in the Battle for the Cognitive Domain — A Consideration of the Status of Conspiracy Theories in Japan Based on Attempts at Regime Destruction Overseas —
27.09.2023
1 item of Media coverage
Press/Media: Press / Media
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DISSÉQUER LES MÉCANISMES DE LA POLARISATION
21.09.2023
1 item of Media coverage
Press/Media: Press / Media
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Unconventional luxury brand collaborations are everywhere. What is the appeal?
07.08.2023
1 Media contribution
Press/Media: Press / Media