Carlos Adrian Diaz Ruiz

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Carlos Adrian Diaz Ruiz

D.Sc. (Economics and Business Administration), PhD

 https://orcid.org/0000-0002-1724-8665
Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
20102024

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  • 2024

    Consumer Tribes

    Diaz Ruiz, C., 2024, Elgar Encyclopedia of Consumer Behavior. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (eds.). Cheltenham: Edward Elgar, p. 113-115 3 p. (Elgar Encyclopedias in Business and Management).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

  • Customer Journeys

    Diaz Ruiz, C., 2024, Elgar Encyclopedia of Consumer Behavior: This is the definition of ‘Customer Journeys’ in the book ‘Elgar Encyclopedia of Consumer Behavior’. Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (eds.). Cheltenham: Edward Elgar, p. 134-136 (Elgar Encyclopedias in Business and Management).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

  • Market Segmentation

    Diaz Ruiz, C., 2024, Elgar Encyclopedia of Consumer Behavior. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (eds.). Cheltenham: Edward Elgar, p. 195-197 (Elgar Encyclopedias in Business and Management).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

  • 2020

    Value and price

    Diaz Ruiz, C. & Bajde, D., 2020, Marketing Management: A Cultural Perspective. Visconti, L. M., Peñaloza, L. & Toulouse, N. (eds.). 2nd ed. ed. Routledge

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review