Research output per year
Research output per year
Research output
- 16 results
Search results
-
2024
A Customer Journey Mapping Approach to Online Self Radicalization
Diaz Ruiz, C., 06.06.2024, 13th SERVSIG 2024: Service for Humanity. Bodeaux, FranceResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Ad-funded disinformation: Framing and overflows in the programmatic advertising market
Diaz Ruiz, C., 29.08.2024, IMP Conference Proceedings.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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A Journey Mapping Approach to Online-Self Radicalization
Diaz Ruiz, C., 23.05.2024, The Nordic Network of Conspiracy Theory Research, Inaugural Conference, 23-24 May 2024.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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2023
Changing Luxury Consumption Preferences Among Chinese Young Adults: The Role of Unconventional Brand Collaborations
Diaz Ruiz, C. & Cruz, A., 20.05.2023, European Marketing Academy (EMAC) Conference 2023. Odense, DenmarkResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Consuming Disinformation on Social Media: A Conceptual Framework
Diaz Ruiz, C., 2023, Consumer Culture Theory Conference (CCT) 2023.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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How Does Consumer Activism Shape Circular Economies in B2B Markets? The Case of the Right-to-Repair Movement
Diaz Ruiz, C., 2023, Consumer Culture Theory Conference (CCT) 2023.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open Access -
2019
Bifurcations: Conceptualising adjacent markets through boundary objects
Diaz Ruiz, C. & Makkar, M., 2019, ANZMAC 2019: Winds of Change. Wellington, p. 412Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open AccessFile -
2018
Reinventing the Case Method through Collaborative Case-Research
Diaz Ruiz, C., Mason, K., Araujo, L. & Mora, P., 2018, ANZMAC 2018: Connect. Engage. Transform.. p. 445Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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2017
Integrating case-study research into business marketing education: illustration from the Bordeaux wine market
Diaz Ruiz, C., Mason, K. & Araujo, L., 2017, 33rd IMP-conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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2013
Market representations in industrial marketing: An experimental investigation
Diaz Ruiz, C. & Kowalkowski, C., 2013, Proceedings of the 29th IMP Conference. AtlantaResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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The Articulation of Value at a Market Level
Diaz Ruiz, C., Holmqvist, J. & Peñaloza, L., 2013, Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda. Gummesson, E., Mele, C. & Polese, F. (eds.). Napoli: Giannini EditoreResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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The articulation of value at the market level
Diaz Ruiz, C., Holmqvist, J. & Peñaloza, L., 06.2013, Proceedings of the 42th EMAC Conference: Lost in translation. Marketing in an interconnected world. Istanbul, p. 438 1 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Value Creation at a Market Level
Diaz Ruiz, C., Holmqvist, J. & Peñaloza, L., 2013, The 2013 Naples Forum on Service - Service Dominant logic.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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2012
Implications of Market Practices in Market Orientation
Diaz Ruiz, C. A., 28.05.2012, Proceedings of the 41th EMAC Conference: Marketing to citizens: Going beyond customers and consumers. Rita, P. (ed.). Lisbon, Portugal: ISCTE Business School, p. 360-361 2 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Organizing markets through representations in Market Research
Diaz Ruiz, C. A., 04.07.2012, Marketing: catching the technology wave: Academy of Marketing Conference 2-5 July 2012. Hulbert, B. & Harrigan, P. (eds.). Southampton Management School, p. 32 1 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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2011
Reframing Market Configuations: Marketing in Market Scripting
Diaz Ruiz, C. A., 07.07.2011, Academy of Marketing 2011: Doctoral Colloquium Proceedings. Warnaby, G. (ed.). Liverpool: AM - Academy of Marketing, p. 21 1 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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