• P.O. Box 479

    00101 Helsinki

    Finland

  • 5201 Citations
  • 21 h-Index
1994 …2020

Research output per year

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Research Output

2020

Viewpoint: service marketing research priorities: service and marketing

Grönroos, C., 04.04.2020, In : Journal of Services Marketing.

Research output: Contribution to journalArticleScientific

Open Access
File
2019

Are you ready for relationship marketing? It is a business challenge

Grönroos, C., 2019, Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth. Parvatiyar, A. & Sisodia, R. (eds.). New Delhi: Sage publications, p. 307-317 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Health service literacy: complementary actor roles for transformative value co-creation

Davey, J. & Grönroos, C., 29.07.2019, In : Journal of Services Marketing. 33, 6, p. 687-701

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File

Higher education service quality, student satisfaction and loyalty: Validating the HESQUAL scale and testing an improved structural model

Teeroovengadum, V., Nunkoo, R., Grönroos, C., Kamalanabhan, T. J. & Keshwar Seebaluck, A., 14.10.2019, In : Quality Assurance in Education . 27, 4, p. 427-445 19 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File
2 Citations (Scopus)
2018

Reforming public services: does service logic have anything to offer?

Grönroos, C., 11.10.2018, In : Public Management Review. 21, 5, p. 775-788 14 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File
9 Citations (Scopus)
2017

Accelerating employee-relate scholarship in service management: Research streams, propositions, and commentaries

Subramony, M., Ehrhart, K., Groth, M., Holtom, B. C., van Jaarsveld, D. D., Yagil, D., Darabi, T., Walker, D., Bowen, D. E., Fisk, R. P., Grönroos, C. & Wirtz, J., 2017, In : Journal of Service Management. 28, 5, p. 837-865

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File
12 Citations (Scopus)

Christian Grönroos: I did it my way

Grönroos, C., 2017, In : Journal of Historical Research in Marketing. 9, 2, p. 277-301 25 p.

Research output: Contribution to journalArticleScientific

2 Citations (Scopus)

Communication-in-use: Customer-integrated marketing communication

Finne, Å. & Grönroos, C., 2017, In : European Journal of Marketing. 51, 3, p. 445-463 19 p.

Research output: Contribution to journalArticleScientificpeer-review

20 Citations (Scopus)

Does communicating the customer’s resource integrating role improve or diminish value proposition effectiveness?

Leroi-Weldens, S., Sandra, S., Van Vaerenbergh, Y. & Grönroos, C., 2017, In : Journal of Service Management. 28, 4, p. 618-693

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File
5 Citations (Scopus)

Language use in services: Recent advances and directions for further research

Holmqvist, J., Van Vaerenbergh, Y. & Grönroos, C., 2017, In : Journal of Business Research. 72, 1, p. 114-118

Research output: Contribution to journalArticleScientificpeer-review

17 Citations (Scopus)

On Value and Value Creation in Service: A Management Perspective

Grönroos, C., 01.11.2017, In : Journal of Creating Value. 3, 2, p. 125-141

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File

Relationship marketing and service: an update

Grönroos, C., 14.07.2017, In : Journal of Global Scholars of Marketing Science : Bridging Asia and the World. 27, 3, p. 201-208 8 p.

Research output: Contribution to journalArticleScientificpeer-review

Relationship marketing readiness: theoretical background and measurement directions

Grönroos, C., 31.03.2017, In : Journal of Services Marketing. 31, 3, p. 218-225 8 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File
13 Citations (Scopus)
2016

Internationalization strategies for services: a retrospective

Grönroos, C., 2016, In : Journal of Services Marketing. 30, 2, p. 129-132

Research output: Contribution to journalArticleScientificpeer-review

9 Citations (Scopus)
2015

Are service marketing models really used in modern practice?

Kauppinen-Räisänen, H. & Grönroos, C., 2015, In : Journal of Service Management. 26, 3, p. 346-371

Research output: Contribution to journalArticleScientificpeer-review

10 Citations (Scopus)

Consumer construal of value propositions

Grönroos, C., Holmqvist, J. & Guest, D., 11.05.2015, Proceedings of Naples Forum on Service 2015.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Consumer dominant value creation: A theoretical response to the recent call for a consumer dominant logic for marketing

Anker, T. B., Sparks, L., Moutinho, L. & Grönroos, C., 2015, In : European Journal of Marketing. 49, 3/4, p. 532-560 29 p.

Research output: Contribution to journalArticleScientificpeer-review

36 Citations (Scopus)

How buyer-seller relationship orientation affects adaptation of sales processes to the buying process

Viio, P. & Grönroos, C., 2015, In : Industrial Marketing Management. 52, p. 37-46

Research output: Contribution to journalArticleScientificpeer-review

20 Citations (Scopus)

Relationality in the service logic of value creation

FitzPatrick, M., Varey, R. J., Grönroos, C. & Davey, J., 2015, In : Journal of Services Marketing. 29, 6/7, p. 463 - 471

Research output: Contribution to journalArticleScientificpeer-review

30 Citations (Scopus)

Relationship Productivity

Grönroos, C., Helle, P. P. & Ojasalo, K., 09.2015, Abstract Booklet 23rd International Colloquium on Relationship Marketing (ICRM): Relationship Marketing: Back to the Roots and into the Future. Gummerus, J. (ed.). Hanken School of Economics

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Service productivity

Grönroos, C., 2015, The SAGE Encyclopedia of Quality and the Service Economy. Dahlgaard-Park, S. M. (ed.). Thousand Oaks, California : Sage publications, 6 p.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Service productivity as mutual learning

Grönroos, C. & Ojasalo, K., 2015, In : International Journal of Quality and Service Sciences. 7, 2-3, p. 296-311

Research output: Contribution to journalArticleScientificpeer-review

11 Citations (Scopus)

The Essence of the Nordic School

Grönroos, C., Koskull von, C. & Gummerus, J., 2015, The Nordic School : Service Marketing and Management for the Future. Gummerus, J. & von Koskull, C. (eds.). Hanken School of Economics, p. 29-32 4 p.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Open Access

The role of psychological distance in value creation

Holmqvist, J., Guest, D. & Grönroos, C., 2015, In : Management Decision. 53, 7, p. 1430 - 1451

Research output: Contribution to journalArticleScientificpeer-review

11 Citations (Scopus)

Value co-creation: critical reflections

Grönroos, C., Strandvik, T. & Heinonen, K., 2015, The Nordic School : Service Marketing and Management for the Future. Gummerus, J. & von Koskull, C. (eds.). Helsinki: Hanken School of Economics, p. 69-81 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Open Access
2014

Consumer willingness to communicate in a second language: Communication in service settings

Holmqvist, J., Van Vaerenbergh, Y. & Grönroos, C., 2014, In : Management Decision. 52, 5, p. 950-966 17 p.

Research output: Contribution to journalArticleScientificpeer-review

13 Citations (Scopus)

Design for value co-creation: exploring synergies between Design for Service and Service Logic

Wetter-Edman, K., Sangiorgi, D., Edvardsson, B., Holmlid, S., Grönroos, C. & Mattelmäki, T., 2014, In : Service Science (Hanover). 6, 2, p. 106-121 16 p.

Research output: Contribution to journalArticleScientificpeer-review

Reverse use of customer data: implications for service-based business models

Saarijärvi, H., Grönroos, C. & Kuusela, H., 2014, In : Journal of Services Marketing. 28, 7, p. 529-537 9 p.

Research output: Contribution to journalArticleScientificpeer-review

32 Citations (Scopus)

Service Infusion: Paradigmatic Shift or Lipstick on A Pig?

Grönroos, C., Gummerus, J. & Kowalkowski, C., 2014, AMA SERVSIG 2014: “ Services Marketing in the New Economic and Social Landscape”. Tsiotsou, R. H. & Hajidimitriou, Y. (eds.). Thessaloniki: University of Macedonia

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

The Mental Footprint of Marketing in the Boardroom

Strandvik, T., Holmlund, M. & Grönroos, C., 26.03.2014, In : Journal of Service Management. 25, 2, p. 241-252 12 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File
24 Citations (Scopus)

The service revolution and its marketing implications: Service logic versus service-dominant logic

Grönroos, C. & Gummerus, J., 2014, In : Managing Service Quality. 24, 3, p. 206 - 229

Research output: Contribution to journalArticleScientificpeer-review

176 Citations (Scopus)
2013

Critical service logic: making sense of value creation and co-creation

Grönroos, C. & Voima, P., 2013, In : Journal of the Academy of Marketing Science. 41, 2, p. 133-150 18 p.

Research output: Contribution to journalArticleScientificpeer-review

862 Citations (Scopus)

Design for service comes to service logic

Wetter-Edman, K., Sangiorgi, D., Edvardsson, B., Holmlid, S., Grönroos, C. & Mattelmäki, T., 18.06.2013, Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda, Giannini, Napoli. Gummesson, E., Mele, C. & Polese, F. (eds.).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Legends in Marketing: Christian Grönroos: Volume 1: Service Marketing

Sheth, J. N. (ed.), Fisk, R. P. (ed.) & Grönroos, C. (ed.), 2013, Thousand Oaks: Sage publications.

Research output: Book/ReportAnthology

Legends in Marketing: Christian Grönroos: Volume 8: Internal Marketing, Research Approach, and Other Works

Sheth, J. N. (ed.), Lindqvist, L-J. (ed.) & Grönroos, C. (ed.), 2013, Thousand Oaks: Sage publications.

Research output: Book/ReportAnthology

Legends in Marketing: Christian Grönroos: Volume 6: Marketing Theory

Sheth, J. N. (ed.), Brodie, R. J. (ed.) & Grönroos, C. (ed.), 2013, Thousand Oaks: Sage publications.

Research output: Book/ReportAnthology

Legends in Marketing: Christian Grönroos: Volume 4: Service Quality

Sheth, J. N. (ed.), Crosby, L. A. (ed.) & Grönroos, C. (ed.), 2013, Thousand Oaks: Sage publications.

Research output: Book/ReportAnthology

Legends in Marketing: Christian Grönroos: Volume 7: Marketing Communication

Sheth, J. N. (ed.), Schultz, D. E. (ed.) & Grönroos, C. (ed.), 2013, Thousand Oaks: Sage publications.

Research output: Book/ReportAnthology

Legends in Marketing: Christian Grönroos: Volume 2: Service Management

Sheth, J. N. (ed.), Edvardsson, B. (ed.) & Grönroos, C. (ed.), 2013, Thousand Oaks: Sage publications.

Research output: Book/ReportAnthology

Legends in Marketing: Christian Grönroos: Volume 3: Service Logic

Sheth, J. N. (ed.), Strandvik, T. (ed.) & Grönroos, C. (ed.), 2013, Thousand Oaks: Sage publications.

Research output: Book/ReportAnthology

Legends in Marketing: Christian Grönroos: Volume 5: Relationship Marketing

Sheth, J. N. (ed.), Ballantyne, D. (ed.) & Grönroos, C. (ed.), 2013, Thousand Oaks: Sage publications.

Research output: Book/ReportAnthology

Strategic Sales Process Adaptation: A Relationship Marketing Approach

Viio, P. H. & Grönroos, C., 2013, 4th Conference on Enhancing Sales Force Productivity.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

The hybrid consumer: exploring hybrid consumption behaviour

Ehrnrooth, H. & Grönroos, C., 2013, In : Management Decision. 51, 9, p. 1793-1820 28 p.

Research output: Contribution to journalArticleScientificpeer-review

18 Citations (Scopus)

The Nordic school - roots and characteristics

Grönroos, C., 18.06.2013, The 2013 Naples Forum on Service: Integrating three perspectives for a new service agenda.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Value-Based Sales Process Adaptation: A Relationship Marketing Approach

Viio, P. H. & Grönroos, C., 2013, IMP Group (Industrial Marketing and Purchasing Group) Conference 2013 Atlanta.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

What determines customer perceptions of value? Psychological distance as a factor in value creation

Holmqvist, J., Duncan, G. & Grönroos, C., 18.06.2013, The 2013 Naples Forum on Service: Integrating three perspectives for a new service agenda.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

2012

Conceptualising value co-creation: A journey to the 1970s and back to the future

Grönroos, C., 2012, In : Journal of Marketing Management. 28, 13-14, p. 1520-1534 15 p.

Research output: Contribution to journalArticleScientificpeer-review

168 Citations (Scopus)

How Does Language Matter for Services? Challenges and Propositions for Service Research

Holmqvist, J. & Grönroos, C., 01.05.2012, In : Journal of Service Research. 15, 4, p. 430-442 13 p.

Research output: Contribution to journalArticleScientificpeer-review

50 Citations (Scopus)

Return on relationships: conceptual foundation and measurement of mutual value gains from relational business engagements

Grönroos, C. & Helle, P., 30.05.2012, In : Journal of Business & Industrial Marketing. 27, 5, p. 344-359 16 p.

Research output: Contribution to journalArticleScientificpeer-review

38 Citations (Scopus)