Research Output per year
Personal profile
Additional Education Information
Doctor of Science (Economics and Business Administration)
Hanken School of Economics
Master of Science (Economics and Business Administration)
Örebro University
Bachelor of Science (Economics and Business Administration)
Örebro University
Keywords
- 512 Business and Management
- Service Logic
- Service Marketing
- Service Management
- Customer Logic
- Value for the Customer
- Value Creation/Destruction
- Retail Banking
- Narratives
- Netnography
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Network
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Research Output
Netnography as a tool for understanding customers: implications for service research and practice
Heinonen, K. & Medberg, G., 18.09.2018, In : Journal of Services Marketing. 32, 6, p. 657-679 23 p.Research output: Contribution to journal › Review Article › Scientific › peer-review
Open Access
File
How Do Customers Perceive Value-In-Use? Empirical Insights from Bank Service Stories
Medberg, G., 2016, Helsinki: Hanken School of Economics. 161 p.Research output: Thesis › Doctoral Thesis › Monograph
Open Access
Perspectives on value-in-use in service research
Medberg, G., Gummerus, J. & Tregua, M., 08.09.2016, Proceedings of 26th Annual RESER Conference 2016: What's ahead in service research? New perspectives for business and society. Russo-Spena, T. & Mele, C. (eds.). Naples: RESER - European Association for Research on ServicesResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
The Third Wave of Customer Value Research
Mickelsson, K-J. & Medberg, G., 2015, 23rd Nordic Academy of Management Conference Proceedings. Copenhagen: Copenhagen Business SchoolResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
The Value Chart Technique: a method for studying value-in-use in customer relationships
Medberg, G., 2015, Proceedings 23rd International Colloquium on Relationship Marketing (ICRM): Relationship Marketing: Back to the Roots and into the Future. Gummerus, J. (ed.). Hanken School of EconomicsResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Prizes
Emerald Literati Network Outstanding Paper Award 2019
Kristina Heinonen (Recipient) & Gustav Medberg (Recipient), 11.06.2019
Prize: Prizes and awards
Activities
Anders Parment
Gustav Medberg (Host)25.11.2019 → 26.11.2019
Activity: Hosting a visitor › Hosted academic visit at Hanken
Anders Parment
Gustav Medberg (Host)03.12.2018 → 04.12.2018
Activity: Hosting a visitor › Hosted academic visit at Hanken
Internet Research (Journal)
Gustav Medberg (Reviewer)29.05.2017 → …
Activity: Publication peer-review and editorial work › Scientific journal
Journal of Strategy and Management (Journal)
Gustav Medberg (Reviewer)15.10.2017 → …
Activity: Publication peer-review and editorial work › Scientific journal
International Journal of Business and Globalisation (Journal)
Gustav Medberg (Reviewer)20.11.2017 → …
Activity: Publication peer-review and editorial work › Scientific journal