• 29 Citations
  • 2 h-Index
20122018

Research output per year

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Personal profile

Additional Education Information

Doctor of Science (Economics and Business Administration)

Hanken School of Economics

 

Master of Science (Economics and Business Administration)

Örebro University

 

Bachelor of Science (Economics and Business Administration)

Örebro University

Keywords

  • 512 Business and Management
  • Service Logic
  • Service Marketing
  • Service Management
  • Customer Logic
  • Value for the Customer
  • Value Creation/Destruction
  • Retail Banking
  • Narratives
  • Netnography

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Research Output

Netnography as a tool for understanding customers: implications for service research and practice

Heinonen, K. & Medberg, G., 18.09.2018, In : Journal of Services Marketing. 32, 6, p. 657-679 23 p.

Research output: Contribution to journalReview ArticleScientificpeer-review

Open Access
File
  • 11 Citations (Scopus)

    How Do Customers Perceive Value-In-Use? Empirical Insights from Bank Service Stories

    Medberg, G., 2016, Helsinki: Hanken School of Economics. 161 p.

    Research output: ThesisDoctoral ThesisMonograph

    Open Access

    Perspectives on value-in-use in service research

    Medberg, G., Gummerus, J. & Tregua, M., 08.09.2016, Proceedings of 26th Annual RESER Conference 2016: What's ahead in service research? New perspectives for business and society. Russo-Spena, T. & Mele, C. (eds.). Naples: RESER - European Association for Research on Services

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    The Third Wave of Customer Value Research

    Mickelsson, K-J. & Medberg, G., 2015, 23rd Nordic Academy of Management Conference Proceedings. Copenhagen: Copenhagen Business School

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    The Value Chart Technique: a method for studying value-in-use in customer relationships

    Medberg, G., 2015, Proceedings 23rd International Colloquium on Relationship Marketing (ICRM): Relationship Marketing: Back to the Roots and into the Future. Gummerus, J. (ed.). Hanken School of Economics

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Prizes

    Certificate of Appreciation

    Gustav Medberg (Recipient), 20.05.2014

    Prize: Prizes and awards

    Emerald Literati Network Outstanding Paper Award 2019

    Kristina Heinonen (Recipient) & Gustav Medberg (Recipient), 11.06.2019

    Prize: Prizes and awards

  • Activities

    Anders Parment

    Gustav Medberg (Host)
    25.11.201926.11.2019

    Activity: Hosting a visitorHosted academic visit at Hanken

    Anders Parment

    Gustav Medberg (Host)
    03.12.201804.12.2018

    Activity: Hosting a visitorHosted academic visit at Hanken

    Internet Research (Journal)

    Gustav Medberg (Reviewer)
    29.05.2017 → …

    Activity: Publication peer-review and editorial workScientific journal

    Journal of Strategy and Management (Journal)

    Gustav Medberg (Reviewer)
    15.10.2017 → …

    Activity: Publication peer-review and editorial workScientific journal

    International Journal of Business and Globalisation (Journal)

    Gustav Medberg (Reviewer)
    20.11.2017 → …

    Activity: Publication peer-review and editorial workScientific journal

    Press / Media

    YLE News (Swedish)

    Gustav Medberg

    16.06.2014

    1 Media contribution

    Press/Media: Press / Media

    YLE News (Swedish)

    Gustav Medberg

    16.06.2014

    1 Media contribution

    Press/Media: Press / Media