• 26 Citations
  • 2 h-Index
20122018

Research output per year

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Research Output

2018

Netnography as a tool for understanding customers: implications for service research and practice

Heinonen, K. & Medberg, G., 18.09.2018, In : Journal of Services Marketing. 32, 6, p. 657-679 23 p.

Research output: Contribution to journalReview ArticleScientificpeer-review

Open Access
File
10 Citations (Scopus)
2016

How Do Customers Perceive Value-In-Use? Empirical Insights from Bank Service Stories

Medberg, G., 2016, Helsinki: Hanken School of Economics. 161 p.

Research output: ThesisDoctoral ThesisMonograph

Open Access

Perspectives on value-in-use in service research

Medberg, G., Gummerus, J. & Tregua, M., 08.09.2016, Proceedings of 26th Annual RESER Conference 2016: What's ahead in service research? New perspectives for business and society. Russo-Spena, T. & Mele, C. (eds.). Naples: RESER - European Association for Research on Services

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

2015

The Third Wave of Customer Value Research

Mickelsson, K-J. & Medberg, G., 2015, 23rd Nordic Academy of Management Conference Proceedings. Copenhagen: Copenhagen Business School

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

The Value Chart Technique: a method for studying value-in-use in customer relationships

Medberg, G., 2015, Proceedings 23rd International Colloquium on Relationship Marketing (ICRM): Relationship Marketing: Back to the Roots and into the Future. Gummerus, J. (ed.). Hanken School of Economics

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

2014

Invisible value formation: a netnography in retail banking

Medberg, G. & Heinonen, K., 2014, In : International Journal of Bank Marketing. 32, 6, p. 590-607 18 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File
16 Citations (Scopus)

"Jag är värd det!" Om att unna sig själv en lyxig present

Gummerus, J., Koskull von, C., Kauppinen-Räisänen, H. & Medberg, G., 2014, Marknadsföring och påverkan på konsumenten. Söderlund, M. (ed.). Stockholm: Studentlitteratur, p. 267-286 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Netnography in marketing: A systematic review and recommendations

Heinonen, K. & Medberg, G., 06.08.2014, The 5th International Research Symposium in Service Management: Service Imperatives in the New Economy - Future Directions in Service Research. University of Tartu

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Netnography in marketing research: A review and recommendations

Heinonen, K. & Medberg, G., 11.09.2014, The 24th Annual RESER Conference proceedings.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

'Value-In-Life' and the Third Wave of Customer Value Characterizations

Mickelsson, K-J. & Medberg, G., 31.05.2014, The 3rd Nordic Conference on Consumer Research. University of Vaasa

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

2013

A Netnography of Retail Bank Customers’ Online Discussions of Value Experiences

Medberg, G., 21.08.2013, 22nd Nordic Academy of Management Conference Proceedings.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Do Ethics Play a Role in the Evaluation of Bank Services? A Comparison between Sweden and Italy

Tregua, M. & Medberg, G., 18.06.2013, Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda. Giannini, Naples

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

2012

The Dimensionality of Customer Value in Retail Banking

Medberg, G., 09.07.2012, Recent Advances in Retailing and Services Science.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review