Research output per year
Research output per year
Personal profile
Education information
D.Sc. (Economics and Business Administration), Hanken School of Economics, Finland, 2014Education information
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of economics, Finland, 2014Fingerprint
Dive into the research topics where Helena Liewendahl is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Employee alignment with conscientious brand promises: Exploring participatory mechanisms of brand promise co-creation
Liewendahl, H., Sarasvuo, S., Heinonen, K., Grönroos, C. & Stigzelius, T., 09.06.2025, In: Journal of Brand Management.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
Service Design-inspired Internal Marketing for Employee Alignment with Promises
Heinonen, K., Grönroos, C. & Liewendahl, H., 06.06.2024, 13th AMA Servsig Conference . Kedge Business School, BordeauxResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Co-worker oriented alignment with value propositions : The CO-VAL mode
Liewendahl, H., Heinonen, K. & Stigzelius, T., 2023, Helsinki: Hanken School of Economics. 55 p. (Meddelanden - Working papers; no. 569)Research output: Book/Report › Commissioned report
Open Access -
Bottom-up branding of sustainable food
Pura, M. & Liewendahl, H., 2020, Branding in a Time of Radical Transformation.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Frontline employees’ motivation to align with value propositions
Liewendahl, H. & Heinonen, K., 13.02.2020, In: Journal of Business & Industrial Marketing. 35, 3, p. 420-436 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile16 Citations (Scopus)
Projects
- 3 Finished
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Vilt: Sustainable Game Meat Markets
Heinonen, K. (PI) & Liewendahl, H. (Project participant)
01.11.2023 → 01.11.2024
Project: Externally funded project
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AAT: Arvolupausten ankkurointi työntekijälähtöisesti
Heinonen, K. (PI) & Liewendahl, H. (Contact person)
01.04.2023 → 31.10.2023
Project: Externally funded project
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Vilt: Hyvinvointia riistasta - Välmående av vilt
Heinonen, K. (Project manager, academic) & Liewendahl, H. (Project participant)
01.01.2019 → 31.07.2021
Project: Externally funded project
Activities
- 2 Organisation of / participation in conferences, workshops, courses, seminars
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13th SERVSIG Conference
Liewendahl, H. (Attendee), Heinonen, K. (Speaker: Presenter) & Grönroos, C. (Attendee)
06.06.2024 → 08.06.2024Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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CBIM 2021 International Conference
Heinonen, K. (Speaker: Presenter), Liewendahl, H. (Speaker: Presenter) & Pura, M. (Speaker: Presenter)
22.06.2021Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars