Research output per year
Research output per year
Personal profile
Curriculum
Curriculum Vitae can be downloaded here.
Additional Education Information
Doctor of Science (Economics and Business Administration), Helsinki School of Economics, Finland, 2007
Additional Education Information
Doctor of Arts (Industrial Design/Design Management), University of Art and Design Helsinki, Finland, 2009
Additional Education Information
Master of Science (Technology), Helsinki University of Technology, Finland, 2004
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Helsingfors handelshögskola, Finland, 2007
Keywords
- 512 Business and Management
- Consumer research
- Marketing
- Strategy
- Business model
- Innovation
- Brand management
- Design management
- Marketing-finance interface
- Product development
- Service development
- Market research
- Consumer behavior
- Commercial investments
- Competitive dynamics
- Consumer products
- Consumer services
- Stock market
- Market evolution
- Marketing investments
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Chance, strategy and change: The structure of contingency in the evolution of the Nokia Corporation, 1986–2015
Aspara, J., Lamberg, J-A., Sihvonen, A. & Tikkanen, H., 12.01.2023, In: Academy of Management Discoveries.Research output: Contribution to journal › Article › Scientific › peer-review
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Consumers’ behavioural responses to price promotions of organic products: An introspective pre-study and an online field experiment
Isojärvi, J. & Aspara, J., 10.03.2023, In: European Journal of Marketing. 57, 7, p. 1804-1825 22 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile3 Citations (Scopus) -
Should consumers pay robot taxes? Psychological differences in consumers’ responses to excise type robot taxes
Aghayi, K., Aspara, J., Ciuchita, R. & Caic, M., 2023, Frontiers in Service Conference 2023: From romans to robots: service research in emotion.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers: the case of price discounts
Isojärvi, J., Aspara, J. & Movarrei, R., 31.05.2022, In: Marketing Letters. 33, 3, p. 499-521 23 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Transparent structured products for retail investors
Kallio, M., Halme, M., Dehghan Hardoroudi, N. & Aspara, J., 24.05.2022, In: European Journal of Operational Research. 302, 2, p. 752-767 16 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile
Projects
- 1 Active
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Data based marketing - Developing a strong analytical capability to support marketing decisions in SMEs
Frösén, J., Aspara, J., Ciuchita, R. & Penttinen, V.
01.01.2021 → 31.12.2023
Project: Externally funded project
Activities
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Shuili Du
Jaakko Aspara (Host)
20.07.2019 → 20.12.2019Activity: Hosting a visitor › Hosted academic visit at Hanken
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Akira Ohyabu
Christian Grönroos (Host) & Jaakko Aspara (Host)
28.03.2019 → 15.09.2019Activity: Hosting a visitor › Hosted academic visit at Hanken
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Alexander Trautrims
David B. Grant (Host) & Jaakko Aspara (Host)
22.10.2018 → 28.10.2018Activity: Hosting a visitor › Hosted academic visit at Hanken
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External expert assessor of a professor position at Lappeenranta University of Technology
Jaakko Aspara (Reviewer)
02.2018 → …Activity: Consultancy and peer review for external organisations › Consultancy and peer review for external organisation
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Peter Verhoef
Jaakko Aspara (Host)
09.12.2018 → 11.12.2018Activity: Hosting a visitor › Hosted academic visit at Hanken
Prizes
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Award of the Advertisers' Fund 2013: By the Association of Finnish Advertisers
Aspara, Jaakko (Recipient), 2013
Prize: Prizes and awards
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Best Paper Award, AMA Conference 2014: Summer Marketing Educators' Conference Best Paper Award in Track: Social Responsibility & Sustainability
Aspara, Jaakko (Recipient), 2014
Prize: Prizes and awards
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Best Paper Award, BAI Conference 2007: For a conference paper
Aspara, Jaakko (Recipient), 2007
Prize: Prizes and awards
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Emerald Best Practical Implications Award 2012: For a business research article
Aspara, Jaakko (Recipient), 2012
Prize: Prizes and awards
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Recognition Award, Alfred Kordelin Foundation: Kannustuspalkinto
Aspara, Jaakko (Recipient), 06.11.2014
Prize: Prizes and awards
Press/Media
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”Liikelahja on yleensä hyödykkeen sijaan turhake”
05.12.2019
1 Media contribution
Press/Media: Press / Media
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Är rean för bra för att vara sann? Det här kännetecknar en bluffrea
18.11.2019 → 25.11.2019
2 Media contributions
Press/Media: Press / Media