• P.O. Box 479

    00101 Helsinki

    Finland

  • 694 Citations
  • 14 h-Index
20072020

Research output per year

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Personal profile

Curriculum

Curriculum Vitae can be downloaded here.

Additional Education Information

Doctor of Science (Economics and Business Administration), Helsinki School of Economics, Finland, 2007

Additional Education Information

Doctor of Arts (Industrial Design/Design Management), University of Art and Design Helsinki, Finland, 2009

Additional Education Information

Master of Science (Technology), Helsinki University of Technology, Finland, 2004

Education information

Doctor of Science (Economics and Business Administration), Business Economics, Helsinki School of Economics, Finland, 2007

Keywords

  • 512 Business and Management
  • Consumer research
  • Marketing
  • Strategy
  • Business model
  • Innovation
  • Brand management
  • Design management
  • Marketing-finance interface
  • Product development
  • Service development
  • Market research
  • Consumer behavior
  • Commercial investments
  • Competitive dynamics
  • Consumer products
  • Consumer services
  • Stock market
  • Market evolution
  • Marketing investments

Fingerprint Dive into the research topics where Jaakko Aspara is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

Customer journey analyses in digital media: Exploring the impact of cross-media exposure on customers’ purchase decisions

Klein, J., Zhang, Y., Falk, T., Aspara, J. & Luo, X., 2020, (Accepted/In press) In : Journal of Service Management.

Research output: Contribution to journalArticleScientificpeer-review

What gets measured gets done: Can self-tracking technologies enhance advice compliance?”

Wittkowski, K., Klein, J. F., Falk, T., Schepers, J. J. L., Aspara, J. & Bergner, K. N., 13.02.2020, In : Journal of Service Research. 18 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File
  • Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?

    Wies, S., Hoffmann, A. O. I., Aspara, J. & Pennings, J. M. E., 02.05.2019, In : Journal of Marketing. 83, 4, p. 58-80 23 p.

    Research output: Contribution to journalArticleScientificpeer-review

    Open Access
    File
  • 3 Citations (Scopus)

    Consumer price effects: Loss aversion in value vs. in demand

    Kallio, M., Halme, M. & Aspara, J., 25.07.2019, In : Journal of the Operational Research Society. 9 p.

    Research output: Contribution to journalArticleScientificpeer-review

  • Hallituksilla vahva ote markkina- ja asiakasjohtamisen strategiasta

    Aspara, J., 12.12.2019, In : BoardView. 2019, 2, p. 34-36

    Research output: Contribution to journalArticleProfessional

    Open Access
    File

    Prizes

  • Activities

    • 14 Hosted academic visit at Hanken
    • 2 Organisation of / participation in conferences, workshops, courses, seminars
    • 1 Consultancy and peer review for external organisation
    • 1 Membership in academic committee, council, board

    Akira Ohyabu

    Christian Grönroos (Host), Jaakko Aspara (Host)
    28.03.201915.09.2019

    Activity: Hosting a visitorHosted academic visit at Hanken

    Shuili Du

    Jaakko Aspara (Host)
    20.07.201920.12.2019

    Activity: Hosting a visitorHosted academic visit at Hanken

    Alexander Trautrims

    David B. Grant (Host), Jaakko Aspara (Host)
    22.10.201828.10.2018

    Activity: Hosting a visitorHosted academic visit at Hanken

    External expert assessor of a professor position at Lappeenranta University of Technology

    Jaakko Aspara (Reviewer)
    02.2018 → …

    Activity: Consultancy and peer review for external organisationsConsultancy and peer review for external organisation

    Peter Verhoef

    Jaakko Aspara (Host)
    09.12.201811.12.2018

    Activity: Hosting a visitorHosted academic visit at Hanken

    Press / Media

    ”Liikelahja on yleensä hyödykkeen sijaan turhake”

    Jaakko Aspara

    05.12.2019

    1 Media contribution

    Press/Media: Press / Media

    Är rean för bra för att vara sann? Det här kännetecknar en bluffrea

    Jaakko Aspara

    18.11.201925.11.2019

    2 Media contributions

    Press/Media: Press / Media