• 175 Citations
  • 6 h-Index
20112019

Research output per year

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Personal profile

Education information

Doctor of Science (Economics and Business Administration), Business Economics, Helsinki School of Economics, Finland, 2013

External positions

Assistant Professor, St. Petersburg University, Graduate School of Management

01.09.2013 → …

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Research Output

  • 175 Citations
  • 6 h-Index
  • 8 Conference contribution
  • 8 Article
  • 2 Book
  • 1 Comment/debate

Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract.

Penttinen, V. & Frösén, J., 2019, In Academy of Marketing Science Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Developing Analytical Capabilities in Marketing: Challenges Associated with Usage of Unstructured Data

Penttinen, V. & Frösén, J., 2019, 2019 AMA Summer Academic Conference. Springer, Cham

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Examining the link between marketing controls and firm performance: The mediating effect of market-focused learning capability

Liang, X. & Frösén, J., 23.01.2019, In : Journal of Business Research. 12 p.

Research output: Contribution to journalArticleScientificpeer-review

  • 2 Citations (Scopus)

    Configuring Business Process Capabilities for High Profitability: Multi-Level Approach to Capability Profiles

    Jaakkola, M., Frösén, J., Luoma, J., Aspara, J. & Tikkanen, H., 2018, 2018 46th Academy of Marketing Science annual conference (AMS), New Orleans, May 22-25, 2018.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Designing Effective Customer Feedback Systems

    Frösén, J. & Wirtz, J., 2018, Proceedings of 2018 AMA Winter Academic Conference. Goldenberg, J., Laran, J. & Stephen, A. (eds.). Vol. 29. 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Open Access

    Activities

    Copenhagen Business School (External organisation)

    Johanna Frösén (Reviewer)

    06.2019

    Activity: MembershipAssessment of candidates for academic posts

    European Journal of Marketing (Journal)

    Johanna Frösén (Reviewer)

    2018

    Activity: Publication peer-review and editorial workScientific journal

    Journal of Services Marketing (Journal)

    Johanna Frösén (Reviewer)

    2018

    Activity: Publication peer-review and editorial workScientific journal

    Russian Management Journal (Journal)

    Johanna Frösén (Reviewer)

    2018

    Activity: Publication peer-review and editorial workScientific journal

    St. Petersburg State University

    Johanna Frösén (Visit abroad)

    04.06.201805.06.2018

    Activity: Visiting an external institutionVisit to other institution