Research output per year
Research output per year
Personal profile
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Aalto University School of Business, Finland, 2013External positions
Assistant Professor, St. Petersburg University, Graduate School of Management
01.09.2013 → …
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Dive into the research topics where Johanna Frösén is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Do not settle for simple assessment: the effects of marketing metric uses on market-sensing capability
Liang, X., Frösén, J. & Gao, Y., 05.05.2023, In: European Journal of Marketing. 57, 5, p. 1502-1530 29 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Marketing through the eyes of senior management: Insights from Fortune 500 reporting
Frösén, J. & Stewart, D. W., 11.01.2022, In: Journal of Marketing Theory and Practice. 31, 1, p. 75-96 22 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile1 Citation (Scopus) -
Shared analytical capabilities in business networks
Penttinen, V. & Frösén, J., 15.09.2022, In: Industrial Marketing Management. 106, October, p. 308-322 15 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
An interpreted review of the history of Finnish marketing research
Frösén, J. & Laukkanen, M., 2020, Henrikki Tikkanen - 50. Huhtala, J-P. & Hietanen, J. (eds.). Helsinki: Nordic Institute Of Business & Society Nibs Osk, p. 118-135Research output: Chapter in Book/Report/Conference proceeding › Chapter › General public
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Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract
Chernikova, V. & Frösén, J., 16.06.2020, Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Wu, S., Pantoja, F. & Krey, N. (eds.). Springer, p. 67-68 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science ).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Projects
- 2 Finished
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Data based marketing - Developing a strong analytical capability to support marketing decisions in SMEs
Frösén, J., Aspara, J., Ciuchita, R. & Penttinen, V.
01.01.2021 → 31.12.2023
Project: Externally funded project
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Reporting Marketing Performance: Exploring Practices of Leading Firms
Frösén, J. & Stewart, D.
01.01.2018 → 31.12.2018
Project: Externally funded project
Activities
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University of Jyväskylä
Johanna Frösén (Visit abroad)
25.10.2021Activity: Visiting an external institution › Visit to other institution
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The Sustainability Orientation of the Firm: Implications of Enviropreneurial and Sociopreneurial Aspects
Johanna Frösén (Speaker)
02.12.2020Activity: Talk or presentation › Invited talk
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GSOM Emerging Markets Conference 2020
Johanna Frösén (Attendee)
12.11.2020 → 14.11.2020Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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Director, KATAJA - the Finnish Doctoral Program in Business Studies
Johanna Frösén (Receiver)
01.01.2020 → …Activity: Other › Types for other activities - Coordination of external teaching, subject or project
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ITP - International Teachers Programme
Johanna Frösén (Attendee)
01.2020 → 07.2021Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars