Research output per year
Research output per year
Personal profile
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Helsinki School of Economics, Finland, 2013
External positions
Assistant Professor, St. Petersburg University, Graduate School of Management
01.09.2013 → …Fingerprint
Dive into the research topics where Johanna Frösén is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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An interpreted review of the history of Finnish marketing research
Frösén, J. & Laukkanen, M., 2020, Henrikki Tikkanen - 50. Huhtala, J-P. & Hietanen, J. (eds.). Helsinki: Nordic Institute Of Business & Society Nibs Osk, p. 118-135Research output: Chapter in Book/Report/Conference proceeding › Chapter › General public
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Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract
Chernikova, V. & Frösén, J., 16.06.2020, Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Wu, S., Pantoja, F. & Krey, N. (eds.). Springer, p. 67-68 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science ).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Developing Analytical Capabilities in Marketing: Challenges Associated with Usage of Unstructured Data
Penttinen, V. & Frösén, J., 2019, 2019 AMA Summer Academic Conference. Springer, ChamResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Examining the link between marketing controls and firm performance: The mediating effect of market-focused learning capability
Liang, X. & Frösén, J., 23.01.2019, In: Journal of Business Research. 12 p.Research output: Contribution to journal › Article › Scientific › peer-review
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Configuring Business Process Capabilities for High Profitability: Multi-Level Approach to Capability Profiles
Jaakkola, M., Frösén, J., Luoma, J., Aspara, J. & Tikkanen, H., 2018, 2018 46th Academy of Marketing Science annual conference (AMS), New Orleans, May 22-25, 2018.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Activities
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GSOM Emerging Markets Conference 2020
Johanna Frösén (Attendee)
12.11.2020 → 14.11.2020Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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The Sustainability Orientation of the Firm: Implications of Enviropreneurial and Sociopreneurial Aspects
Johanna Frösén (Speaker)
02.12.2020Activity: Talk or presentation › Invited talk
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Copenhagen Business School (External organisation)
Johanna Frösén (Reviewer)
06.2019Activity: Membership › Assessment of candidates for academic posts
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Marketing Analytics as an Organizational Capability: Assessment of Performance Implications
Johanna Frösén (Speaker)
11.01.2018Activity: Talk or presentation › Invited talk
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Russian Management Journal (Journal)
Johanna Frösén (Reviewer)
2018Activity: Publication peer-review and editorial work › Scientific journal