Johanna Frösén - Projects - Hanken School of Economics

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Research activity per year

2 Finished

2 results

Finished

Data based marketing - Developing a strong analytical capability to support marketing decisions in SMEs
Frösén, J. (PI), Aspara, J. (Project participant), Ciuchita, R. (Project participant) & Penttinen, V. (Project participant)
Liikesivistysrahasto
01.01.2021 → 31.12.2023
Project: Externally funded project
Reporting Marketing Performance: Exploring Practices of Leading Firms
Frösén, J. (Contact person) & Stewart, D. (Working partner)
Liikesivistysrahasto
01.01.2018 → 31.12.2018
Project: Externally funded project