Research output per year
Research output per year
Personal profile
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1994Education information
Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 1994Fingerprint
Dive into the research topics where Kaj Storbacka is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Art for art’s sake? How NZ’s cultural organisations can maintain integrity and still make money.
Kosheleva, K., Fehrer, J. A. & Storbacka, K., 31.03.2025, In: The Conversation.Research output: Contribution to journal › Article › General public
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Generative coexistence: rethinking marketization in the cultural field
Kosheleva, K., Fehrer, J. A. & Storbacka, K., 08.03.2025, In: AMS Review.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, V., Krafft, M. & Storbacka, K., 02.2024, In: Industrial Marketing Management. 117, p. 42-65 24 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile7 Citations (Scopus) -
Identifying effective market-shaping strategies: A fuzzy-set qualitative comparative analysis approach
Nenonen, S., Storbacka, K., Sklyar, A. & Kjellberg, H., 13.09.2024, In: Industrial Marketing Management. 123, p. 12-30 19 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile2 Citations (Scopus) -
Acceptance of Digital Sales and Marketing Tools: A Customer Perspective on Intention to Use
Mahlamäki, T., Storbacka, K. & Pylkkönen, S., 2023, Proceedings of the 15th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management. Gruenwald, L., Masciari, E., Rolland, C. & Bernardino, J. (eds.). SCITEPRESS Science And Technology Publications, Vol. 3. p. 224-230 7 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open AccessFile
Projects
- 1 Not started
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Green growth – Making sustainability profitable in business-to-business markets
Mustak, M. (PI), Sarasvuo, S. (Project participant), Gabrielsson, M. (Project participant) & Storbacka, K. (Project participant)
01.09.2025 → 28.02.2027
Project: Externally funded project
Activities
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Embedding B2B actors in ecological systems
Åberg, S. (Speaker) & Storbacka, K. (Speaker)
10.06.2025Activity: Talk or presentation › Oral presentation
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2011 Industrial marketing and purchasing group (IMP) Conference
Storbacka, K. (Speaker: Presenter)
31.08.2011 → 03.09.2011Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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2011 Naples Forum on Service
Storbacka, K. (Member of organizing committee)
14.06.2011 → 17.06.2011Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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2011 Naples Forum on Service
Storbacka, K. (Speaker: Presenter)
14.06.2011 → 17.06.2011Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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Cranfield KAM Best Practice Club meeting
Storbacka, K. (Speaker: Keynote)
05.2011Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars