Kaj Storbacka

PhD, PhD

Professor, Hanken School of Economics, Marketing, Helsinki

https://orcid.org/0000-0002-1360-4167

Source: Scopus
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Education information

Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1994

Education information

Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1994

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2670 Citations
22 h-Index
52 Article
26 Conference contribution
6 Chapter
5 Book
More
- 1 Commissioned report

Managerial levers of market-shaping strategies: An abductive inquiry
Storbacka, K. & Nenonen, S., 09.02.2021, In: Journal of Global Scholars of Marketing Science : Bridging Asia and the World.
Research output: Contribution to journal › Article › Scientific › peer-review
Adoption of digital sales force automation tools in supply chain: Customers' acceptance of sales configurators
Mahlamäki, T., Storbacka, K., Pylkkönen, S. & Ojala, M., 11.09.2020, In: Industrial Marketing Management. 91, p. 162-173 12 p.
Research output: Contribution to journal › Article › Scientific › peer-review

Open Access
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1 Citation (Scopus)
Don't adapt, shape! Use the crisis to shape your minimum viable system - And the wider market
Nenonen, S. & Storbacka, K., 02.07.2020, In: Industrial Marketing Management. 88, p. 265-271 7 p.
Research output: Contribution to journal › Article › Scientific › peer-review
3 Citations (Scopus)
Networks, ecosystems, fields, market systems? Making sense of the business environment
Möller, K., Nenonen, S. & Storbacka, K., 24.08.2020, In: Industrial Marketing Management. 90, p. 380-399 20 p.
Research output: Contribution to journal › Article › Scientific › peer-review
4 Citations (Scopus)
On the Marketness of Markets and Actor Clout: Market-shaping Roles
Nenonen, S. & Storbacka, K., 2020, In: Journal of Service Management Research. 4, 2-3, p. 170-184 15 p.
Research output: Contribution to journal › Article › Scientific › peer-review

16 Organisation of / participation in conferences, workshops, courses, seminars
4 Membership in special-interest organisation
1 Scientific journal
1 Assessment of candidates for academic posts
More
- 1 Visit to other institution

2011 Naples Forum on Service
Kaj Storbacka (Member of organizing committee)
14.06.2011 → 17.06.2011
Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
2011 Auckland Workshop on Service-Dominant Logic
Kaj Storbacka (Speaker: Keynote)
03.2011
Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
2011 Industrial marketing and purchasing group (IMP) Conference
Kaj Storbacka (Speaker: Presenter)
31.08.2011 → 03.09.2011
Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
2011 Naples Forum on Service
Kaj Storbacka (Speaker: Presenter)
14.06.2011 → 17.06.2011
Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
Best Practitioner Presentation Competition (External organisation)
Kaj Storbacka (Board member)
2011
Activity: Membership › Membership in special-interest organisation