Research output per year
Research output per year
Personal profile
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1994
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1994
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Dive into the research topics where Kaj Storbacka is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
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Managerial levers of market-shaping strategies: An abductive inquiry
Storbacka, K. & Nenonen, S., 09.02.2021, In: Journal of Global Scholars of Marketing Science : Bridging Asia and the World. 31, 3, p. 337-353 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
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Market-shaping: navigating multiple theoretical perspectives
Nenonen, S. & Storbacka, K., 27.10.2021, In: AMS Review. 18 p.Research output: Contribution to journal › Article › Scientific › peer-review
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Adoption of digital sales force automation tools in supply chain: Customers' acceptance of sales configurators
Mahlamäki, T., Storbacka, K., Pylkkönen, S. & Ojala, M., 11.09.2020, In: Industrial Marketing Management. 91, p. 162-173 12 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile6 Citations (Scopus) -
Don't adapt, shape! Use the crisis to shape your minimum viable system - And the wider market
Nenonen, S. & Storbacka, K., 02.07.2020, In: Industrial Marketing Management. 88, p. 265-271 7 p.Research output: Contribution to journal › Article › Scientific › peer-review
13 Citations (Scopus) -
Guest Editorial: Market shaping and systemic innovation
Brodie, R., Nenonen, S. & Storbacka, K., 16.12.2020, In: Journal of Business & Industrial Marketing. 35, 9, p. 1385-1387Research output: Contribution to journal › Article › Scientific
Activities
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Cranfield KAM Best Practice Club meeting
Kaj Storbacka (Speaker: Keynote)
05.2011Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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2011 Auckland Workshop on Service-Dominant Logic
Kaj Storbacka (Speaker: Keynote)
03.2011Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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Best Practitioner Presentation Competition (External organisation)
Kaj Storbacka (Board member)
2011Activity: Membership › Membership in special-interest organisation
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2011 Naples Forum on Service
Kaj Storbacka (Member of organizing committee)
14.06.2011 → 17.06.2011Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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2011 Industrial marketing and purchasing group (IMP) Conference
Kaj Storbacka (Speaker: Presenter)
31.08.2011 → 03.09.2011Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars