• 2460 Citations
  • 20 h-Index
1994 …2020

Research output per year

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Personal profile

Education information

Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1994

Education information

Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1994

Fingerprint Dive into the research topics where Kaj Storbacka is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

Adoption of digital sales force automation tools in supply chain: Customers' acceptance of sales configurators

Mahlamäki, T., Storbacka, K., Pylkkönen, S. & Ojala, M., 11.09.2020, In : Industrial Marketing Management. 91, p. 162-173 12 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
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  • Don't adapt, shape! Use the crisis to shape your minimum viable system - And the wider market

    Nenonen, S. & Storbacka, K., 02.07.2020, In : Industrial Marketing Management. 88, p. 265-271 7 p.

    Research output: Contribution to journalArticleScientificpeer-review

  • 2 Citations (Scopus)

    Managerial levers of market-shaping strategies: an abductive inquiry

    Nenonen, S. & Storbacka, K., 2020, In : Journal of Global Scholars of Marketing Science : Bridging Asia and the World.

    Research output: Contribution to journalArticleScientificpeer-review

    Networks, ecosystems, fields, market systems? Making sense of the business environment

    Möller, K., Nenonen, S. & Storbacka, K., 24.08.2020, In : Industrial Marketing Management. 90, p. 380-399 20 p.

    Research output: Contribution to journalArticleScientificpeer-review

  • 1 Citation (Scopus)

    On the Marketness of Markets and Actor Clout: Market-shaping Roles

    Nenonen, S. & Storbacka, K., 2020, In : SMR - Journal of Service Management Research. 4, 2-3, p. 170-184

    Research output: Contribution to journalArticleScientificpeer-review

  • Activities

    • 16 Organisation of / participation in conferences, workshops, courses, seminars
    • 4 Membership in special-interest organisation
    • 1 Scientific journal
    • 1 Assessment of candidates for academic posts

    Best Practitioner Presentation Competition (External organisation)

    Kaj Storbacka (Board member)

    2011

    Activity: MembershipMembership in special-interest organisation

    2011 Naples Forum on Service

    Kaj Storbacka (Speaker: Presenter)

    14.06.201117.06.2011

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

    The 2011 Naples Forum on Service (External organisation)

    Kaj Storbacka (Board member)

    2011

    Activity: MembershipMembership in special-interest organisation

    2011 Auckland Workshop on Service-Dominant Logic

    Kaj Storbacka (Speaker: Keynote)

    03.2011

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

    Member of Advisory committee, ANZMAC Workshop extending Service-Dominant Logic in Marketing

    Kaj Storbacka (Member of organizing committee)

    2011

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars