Research output per year
Research output per year
Personal profile
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1994
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 1994
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Dive into the research topics where Kaj Storbacka is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Building a Revenue Engine – Scaling Up Sales Automation
Storbacka, E. & Storbacka, K., 30.05.2022, In: NIM Marketing Intelligence Review. 14, 2, p. 31-35 5 p.Research output: Contribution to journal › Article › Professional
Open AccessFile -
Taking stock of shaping strategies: From firms driving markets for business performance to diverse actors shaping systems for sustainability
Storbacka, K., Nenonen, S., Peters, L. D. & Brodie, R. J., 15.11.2022, In: Industrial Marketing Management. 107, p. A1-A10 10 p.Research output: Contribution to journal › Editorial › Scientific
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Managerial levers of market-shaping strategies: An abductive inquiry
Storbacka, K. & Nenonen, S., 09.02.2021, In: Journal of Global Scholars of Marketing Science : Bridging Asia and the World. 31, 3, p. 337-353 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
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Market-shaping: navigating multiple theoretical perspectives
Nenonen, S. & Storbacka, K., 27.10.2021, In: AMS Review. 18 p.Research output: Contribution to journal › Article › Scientific › peer-review
7 Citations (Scopus) -
Adoption of digital sales force automation tools in supply chain: Customers' acceptance of sales configurators
Mahlamäki, T., Storbacka, K., Pylkkönen, S. & Ojala, M., 11.09.2020, In: Industrial Marketing Management. 91, p. 162-173 12 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile22 Citations (Scopus)
Activities
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Member of Advisory committee, ANZMAC Workshop extending Service-Dominant Logic in Marketing
Kaj Storbacka (Member of organizing committee)
2011Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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2011 Naples Forum on Service
Kaj Storbacka (Speaker: Presenter)
14.06.2011 → 17.06.2011Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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Best Practitioner Presentation Competition (External organisation)
Kaj Storbacka (Board member)
2011Activity: Membership › Membership in special-interest organisation
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2011 Auckland Workshop on Service-Dominant Logic
Kaj Storbacka (Speaker: Keynote)
03.2011Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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The 2011 Naples Forum on Service (External organisation)
Kaj Storbacka (Board member)
2011Activity: Membership › Membership in special-interest organisation