Research Output per year
Personal profile
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1994
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1994
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
Adoption of digital sales force automation tools in supply chain: Customers' acceptance of sales configurators
Mahlamäki, T., Storbacka, K., Pylkkönen, S. & Ojala, M., 11.09.2020, In : Industrial Marketing Management. 91, p. 162-173 12 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access
File
Don't adapt, shape! Use the crisis to shape your minimum viable system - And the wider market
Nenonen, S. & Storbacka, K., 02.07.2020, In : Industrial Marketing Management. 88, p. 265-271 7 p.Research output: Contribution to journal › Article › Scientific › peer-review
Managerial levers of market-shaping strategies: an abductive inquiry
Nenonen, S. & Storbacka, K., 2020, In : Journal of Global Scholars of Marketing Science : Bridging Asia and the World.Research output: Contribution to journal › Article › Scientific › peer-review
Networks, ecosystems, fields, market systems? Making sense of the business environment
Möller, K., Nenonen, S. & Storbacka, K., 24.08.2020, In : Industrial Marketing Management. 90, p. 380-399 20 p.Research output: Contribution to journal › Article › Scientific › peer-review
On the Marketness of Markets and Actor Clout: Market-shaping Roles
Nenonen, S. & Storbacka, K., 2020, In : SMR - Journal of Service Management Research. 4, 2-3, p. 170-184Research output: Contribution to journal › Article › Scientific › peer-review
Activities
Best Practitioner Presentation Competition (External organisation)
Kaj Storbacka (Board member)
2011
Activity: Membership › Membership in special-interest organisation
2011 Naples Forum on Service
Kaj Storbacka (Speaker: Presenter)
14.06.2011 → 17.06.2011
Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
The 2011 Naples Forum on Service (External organisation)
Kaj Storbacka (Board member)
2011
Activity: Membership › Membership in special-interest organisation
2011 Auckland Workshop on Service-Dominant Logic
Kaj Storbacka (Speaker: Keynote)
03.2011
Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
Member of Advisory committee, ANZMAC Workshop extending Service-Dominant Logic in Marketing
Kaj Storbacka (Member of organizing committee)
2011
Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars