• 337 Citations
  • 2 h-Index
20082019

Research output per year

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Personal profile

Additional Education Information

M.Sc. (Econ.), Hanken School of Economics, Finland, 2006

Education information

D.Sc. (Economics and Business Administration), Hanken School of Economics, Finland, 2014

Keywords

  • 512 Business and Management
  • Marketing
  • Service Marketing
  • Consumer behavior
  • Customer-dominant logic
  • Customer perspective
  • customer engagement
  • customer activity

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Research Output

"Running Is My Boyfriend": Consumers’ Relationships with Activities

Mickelsson, K-J., 04.01.2017, In : Journal of Services Marketing. 31, 1, p. 24-33

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File
  • Customer Activity in Service

    Mickelsson, K-J., 2013, In : Journal of Service Management. 24, 5, p. 534-552 19 p.

    Research output: Contribution to journalArticleScientificpeer-review

  • 20 Citations (Scopus)

    Customer Activity: A Research Agenda

    Mickelsson, K-J. & Lipkin, M., 2015, The Nordic School: Service Marketing and Management for the Future. Gummerus, J. & von Koskull, C. (eds.). Helsinki: Hanken School of Economics, p. 219-233 15 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Open Access
  • Digital advertising as service: introducing contextually embedded selling

    Nyström, A-G. & Mickelsson, K-J., 20.05.2019, In : Journal of Services Marketing. 33, 4, p. 396-406 11 p.

    Research output: Contribution to journalArticleScientificpeer-review

    Open Access
    File
  • 1 Citation (Scopus)

    Brand Publicity and Consumer Sentiment in Online Reviews

    Mickelsson, K-J., Van Haren, J., Wenmeckers, R., Lemmink, J. & Heinonen, K., 2018, 10th SERVSIG 2018 proceedings, 14-16 June, Paris, IÉSEG School of Management: Opportunities for Services in a Challenging World. p. 281-286 6 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Open Access

    Activities

    Brown Bag seminar (TINT Centre of Excellence in the Philosophy of the Social Sciences)

    Karl-Jacob Mickelsson (Speaker: Presenter)
    26.01.2017

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

    Start It Up! - Business for refugees

    Karl-Jacob Mickelsson (Speaker: Presenter)
    05.09.2016

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

    Tekes Petnets final seminar

    Karl-Jacob Mickelsson (Speaker: Keynote)
    11.06.2015

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

    23rd International Colloquium on Relationship Marketing ICRM 2015

    Karl-Jacob Mickelsson (Speaker: Presenter)
    15.09.201517.09.2015

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

    3rd Nordic Conference on Consumer Research (NCCR)

    Karl-Jacob Mickelsson (Speaker: Presenter)
    21.05.201422.05.2014

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars