Kristina Heinonen

PhD

  • P.O. Box 479

    00101 Helsinki

    Finland

  • Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
20002021

Research activity per year

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Personal profile

Research areas

CURRENT POSITION

Professor of Service and Relationship Marketing, Department of Marketing, Hanken School of Economics, Helsinki, Finland (01/2015-)
Director, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Helsinki, Finland (2010 – present)
Adjunct Professor (Docent) of Marketing, specifically customer-centric service marketing University of Tampere (December 2013)

 PREVIOUS ACADEMIC EXPERIENCE 

Hanken Foundation Assistant Professor (tenure track), Department of Marketing, Hanken School of Economics, Helsinki, Finland (2007-2014)
Assistant Professor, Department of Marketing, Swedish School of Economics and Business Administration, Helsinki, Finland (2005-2006)
Post Doctoral Researcher, LTT Research LTD, Helsinki School of Economics (2004)
Doctoral Candidate, Department of Marketing and Corporate Geography and FCSRM Finnish Centre for Service and Relationship Management graduate school, Swedish School of Economics and Business Administration, Helsinki, Finland (2001-2004)
Assistant Professor, Department of Marketing, Swedish School of Economics and Business Administration, Helsinki, Finland (2000)
Assistant, Department of Marketing, Swedish School of Economics and Business Administration, Helsinki, Finland (1999-2000)

Research areas: service management, customer relationships, digital disruption, business transformation, customer-dominant logic, marketing communication

Google scholar

LinkedIn

Academia.edu     

ResearchGate

 ORCID 0000-0002-3177-4776

 SCOPUS Author ID 14053778900

Twitter @KEH75

Education information

Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 2004

External positions

Fulbright fellow, University of Massachusetts

02.201806.2018

Adjunct professor, University of Tampere

12.2013 → …

Keywords

  • 512 Business and Management
  • marketing, service management and marketing, customer-dominant logic, service value, customer relationships, e-service and online marketing

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