Research output per year
Research output per year
Personal profile
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 2004
Curriculum
CURRENT POSITIONS
Professor of Service and Relationship Marketing, Department of Marketing, Hanken School of Economics, Helsinki, Finland (01/2015-)
Head of Subject, Department of Marketing, Hanken School of Economics (since February 2023)
Director, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Helsinki, Finland (2010 – 2023)
Co-chair, Research Area Competition Economics & Service Strategy, Hanken School of Economics (2019-2023)
American Marketing Association SERVSIG, Co-Chair (since June 2022)
OTHER ACADEMIC POSITIONS
Board member, CTF Center for Service Research, Karlstad University (since 2019)
Fulbright Research Alum, University of Massachusetts Boston (2018)
Chair, Finnish Union of University Professors, local chapter (since 2015)
PAST POSITIONS
Adjunct Professor (Docent) of Marketing, specifically customer-centric service marketing University of Tampere (2013-2019)
Assistant Professor (tenure track) and Assistant Professor, Department of Marketing, Hanken School of Economics, Helsinki, Finland (2005-2014)
Post Doctoral Researcher, LTT Research LTD, Helsinki School of Economics (2004)
Doctoral researcher, FCSRM Finnish Centre for Service and Relationship Management graduate school, Helsinki, Finland (2001-2004)
Assistant Professor, Department of Marketing, Swedish School of Economics and Business Administration, Helsinki, Finland (1999-2000)
Research areas
- Service management,
- value creation,
- service innovation,
- customer experience,
- transformative service and business transformation,
- customer-dominant logic,
- digitalization, social media and service technologies
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
External positions
Associate Editor, International Journal of Consumer Studies
08.2022 → …
Co-chair, American Marketing Association Service special interest group SERVSIG
06.2022 → …
Associate Editor, Journal of Service Theory and Practice
01.2019 → …
Fulbright fellow, University of Massachusetts
02.2018 → 06.2018
Board member, Finnish Association for Business Administration (Kauppatieteellinen yhdistys)
04.2014 → 03.2020
Adjunct professor, University of Tampere
12.2013 → 2019
Keywords
- 512 Business and Management
- Marketing
- Service Innovations
- Service Marketing
- Service Management
- Social media marketing
- business model innovation
- Customers and Relations
- customer experience
- Value Creation/Destruction
- Business, Markets and Societal Dynamics
- business transformation
- digitalization
- social media marketing
- online communities
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Characterizing ex situ value: A customer-dominant perspective on value
Heinonen, K., 23.12.2022, In: Journal of Travel Research.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile2 Citations (Scopus) -
Smart wearable technologies as resources for consumer agency in well-being
Tikkanen, H. O., Heinonen, K. & Ravald, A., 01.02.2023, In: Journal of Interactive Marketing. 58, 2-3, p. 136-150Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile2 Citations (Scopus) -
Strategies for creating value through individual and collective customer experiences
Heinonen, K., Campbell, C. & Lord Ferguson, S., 2019, In: Business Horizons. 62, 1, p. 95-104 10 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile19 Citations (Scopus) -
A customer-centric five actor model for sustainability and service innovation
van Riel, A. C. R., Andreassen, T. W., Lervik-Olsen, L., Zhang, L., Mithas, S. & Heinonen, K., 06.08.2021, In: Journal of Business Research. 136, November, p. 389-401 13 p.Research output: Contribution to journal › Article › Scientific › peer-review
17 Citations (Scopus) -
Future service technologies: is service research on track with business reality?
Kunz, W., Heinonen, K. & Lemmink, J., 12.08.2019, In: Journal of Services Marketing. 33, 4, p. 479-487 9 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile48 Citations (Scopus)
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AAT: Arvolupausten ankkurointi työntekijälähtöisesti
01.04.2023 → 31.10.2023
Project: Externally funded project
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Nordic Innovation Initiative
Heinonen, K., Ciuchita, R. & Rahman, A.
01.01.2021 → 31.12.2023
Project: Externally funded project
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Human Being and Value in the Sixth Wave
Heinonen, K. & Pura, M.
01.01.2015 → 30.06.2016
Project: Externally funded project
Activities
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American Marketing Association (External organisation)
Kristina Heinonen (Chair)
10.2020 → 06.2026Activity: Membership › Membership in special-interest organisation
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Journal of Service Theory and Practice (Journal)
Kristina Heinonen (Associate Editor)
01.01.2020 → 31.12.2020Activity: Publication peer-review and editorial work › Scientific journal
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CTF Centrum för tjänsteforskning vid Karlstads universitet (External organisation)
Kristina Heinonen (Board member)
01.01.2020 → 31.12.2024Activity: Membership › Membership in academic committee, council, board
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International Journal of Consumer Studies (Journal)
Kristina Heinonen (Associate Editor)
01.01.2023 → 31.12.2023Activity: Publication peer-review and editorial work › Scientific journal
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AMS Review (Journal)
Kristina Heinonen (Member of editorial board)
01.01.2020 → 31.12.2020Activity: Publication peer-review and editorial work › Scientific journal
Prizes
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Emerald Literati Network Outstanding Paper Award 2019
Heinonen, Kristina (Recipient) & Medberg, Gustav (Recipient), 11.06.2019
Prize: Prizes and awards
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Emerald Literati Network Highly Commended Award 2019
Heinonen, Kristina (Recipient), Jaakkola, Elina (Recipient) & Neganova, Irina (Recipient), 2019
Prize: Prizes and awards
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Emerald Literati Network Highly Commended Award 2018
Heinonen, Kristina (Recipient), 2018
Prize: Prizes and awards
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Emerald Literati Network Highly Commended Award 2016
Heinonen, Kristina (Recipient), 2016
Prize: Prizes and awards
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Press/Media
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Hankeiter hjälper Lumene hitta strategi för män
21.11.2021
1 item of Media coverage
Press/Media: Press / Media
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Second hand flyttar in i Helsingfors centrum
22.09.2021
1 Media contribution
Press/Media: Press / Media
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Finnish Innovation Index: Paulig ranks among the top 10 most innovative companies
23.06.2021
1 item of Media coverage
Press/Media: Press / Media
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Paulig bland de tio mest innovativa företagen i Finnish Innovation Index
21.06.2021
1 item of Media coverage
Press/Media: Press / Media