Research output per year
Research output per year
Personal profile
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Åbo universitet, Finland, 2020Fingerprint
Dive into the research topics where Larissa Becker is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Customer experience: fundamental premises and implications for research
Becker, L. & Jaakkola, E., 2020, In: Journal of the Academy of Marketing Science. 48, p. 630-648Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile432 Citations (Scopus) -
Customer journey partitioning: A customer-centric conceptualization beyond stages and touchpoints
Reitsamer, B. F. & Becker, L., 2024, In: Journal of Business Research. 181, 12 p., 114745.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile1 Citation (Scopus) -
Toward a goal-oriented view of customer journeys
Becker, L., Jaakkola, E. & Halinen, A., 2020, In: Journal of Service Management. 31, 4, p. 767-790Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile30 Citations (Scopus) -
Actor experience: Bridging individual and collective-level theorizing
Becker, L., Karpen, I. O., Kleinaltenkamp, M., Jaakkola, E., Helkkula, A. & Nuutinen, M., 11.01.2023, In: Journal of Business Research. 158, 113658.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile8 Citations (Scopus) -
Getting the recipe right: How content combinations drive social media engagement behaviors
Lapresta-Romero, S., Becker, L., Hernández-Ortega, B., Terho, H. & Franco, J. L., 16.04.2024, In: Journal of Interactive Marketing.Research output: Contribution to journal › Article › Scientific › peer-review
Activities
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Ghent University
Larissa Becker (Visit abroad)
06.2024Activity: Visiting an external institution › Visit to other institution
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Business Customer Experience (BCX): Conceptualization and Implications for Research
Larissa Becker (Speaker)
2024Activity: Talk or presentation › Oral presentation
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Qualitative Market Research: An International Journal (Journal)
Larissa Becker (Reviewer)
2024 → …Activity: Publication peer-review and editorial work › Scientific journal
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Arne De Keyser
Larissa Becker (Host)
06.09.2023 → 08.09.2023Activity: Hosting a visitor › Hosted academic visit at Hanken
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University of Zaragoza
Larissa Becker (Visit abroad)
05.2023Activity: Visiting an external institution › Visit to other institution
Prizes
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Best paper award – QUIS16
Becker, Larissa (Recipient) & Jaakkola, Elina (Recipient), 2019
Prize: Prizes and awards
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Astor Roca de Barcellos
Becker, Larissa (Recipient) & Lazzarotto, Josieli (Recipient), 2015
Prize: Prizes and awards