Personal profile
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Åbo universitet, Finland, 2020Fingerprint
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Collaborations and top research areas from the last five years
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Customer experience: fundamental premises and implications for research
Becker, L. & Jaakkola, E., 2020, In: Journal of the Academy of Marketing Science. 48, p. 630-648Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile684 Citations (Scopus) -
An experiential perspective on uncertainty in peer-to-peer platform services
Pérez López, R., Yrjölä, M., Becker, L., Panina, E. & Saarijärvi, H., 17.03.2025, In: Journal of Service Management. 36, 6, p. 29-52 24 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile2 Citations (Scopus) -
Customer journey partitioning: A customer-centric conceptualization beyond stages and touchpoints
Reitsamer, B. F. & Becker, L., 2024, In: Journal of Business Research. 181, 12 p., 114745.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile20 Citations (Scopus) -
Actor experience: Bridging individual and collective-level theorizing
Becker, L., Karpen, I. O., Kleinaltenkamp, M., Jaakkola, E., Helkkula, A. & Nuutinen, M., 11.01.2023, In: Journal of Business Research. 158, 113658.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile24 Citations (Scopus) -
Toward a goal-oriented view of customer journeys
Becker, L., Jaakkola, E. & Halinen, A., 2020, In: Journal of Service Management. 31, 4, p. 767-790Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile48 Citations (Scopus)
Activities
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Ingo Oswald Karpen
Braz Becker, L. (Host)
04.02.2026 → 06.02.2026Activity: Hosting a visitor › Hosted academic visit at Hanken
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Building and benefiting from true customer-centricity
Braz Becker, L. (Speaker)
02.2026Activity: Talk or presentation › Invited talk
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2026 Winter AMA Conference
Braz Becker, L. (Attendee)
02.2026Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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Your role in the Aktia Experience
Braz Becker, L. (Speaker)
2026Activity: Talk or presentation › Invited talk
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Evaluation committee member
Braz Becker, L. (Pre-examiner of doctoral thesis manuscript)
2026Activity: Examination › Official participation in PhD thesis supervision, defence and examination
Prizes
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Best paper award – QUIS16
Becker, L. (Recipient) & Jaakkola, E. (Recipient), 2019
Prize: Prizes and awards
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Astor Roca de Barcellos
Becker, L. (Recipient) & Lazzarotto, J. (Recipient), 2015
Prize: Prizes and awards