• 55 Citations
  • 3 h-Index
20172020

Research output per year

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Personal profile

Education information

Doctor of Science (Economics and Business Administration), Business Economics, University of Vaasa, Finland, 2017

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Research Output

  • 55 Citations
  • 3 h-Index
  • 5 Article

Bringing Nordic Slush to Asia: Entrepreneurial internationalization of an NGO as a social movement

Galkina, T. & Yang, M., 24.08.2020, (Accepted/In press) In : International Business Review.

Research output: Contribution to journalArticleScientificpeer-review

Open Access

Entrepreneurial marketing of international new ventures: a decision-making perspective and propositions

Yang, M., 28.03.2019, In : International Journal of Export Marketing. 2, 3, p. 231-248

Research output: Contribution to journalArticleScientificpeer-review

  • International entrepreneurial marketing strategies of MNCs: Bricolage as practiced by marketing managers

    Yang, M., 10.2018, In : International Business Review. 27, 5, p. 1045-1056 12 p.

    Research output: Contribution to journalArticleScientificpeer-review

  • 9 Citations (Scopus)

    The Interface of International Marketing and Entrepreneurship Research: Review, Synthesis, and Future Directions

    Yang, M. & Gabrielsson, P., 01.12.2018, In : Journal of International Marketing. 26, 4, p. 18-37 20 p.

    Research output: Contribution to journalArticleScientificpeer-review

  • 4 Citations (Scopus)

    Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective

    Yang, M. & Gabrielsson, P., 07.2017, In : Industrial Marketing Management. 64, p. 147-160 14 p.

    Research output: Contribution to journalArticleScientificpeer-review

  • 42 Citations (Scopus)