• P.O. Box 479

    00101 Helsinki

    Finland

  • Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
1994 …2021

Research activity per year

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Personal profile

Curriculum

Full professor of marketing October 1, 2008- 

Dean of Programmes and Quality Assurance at Hanken School of Economics August 2021 - July 2023

 

Programme Director at Hanken School of Economics January 2018 - July 2021

Head of marketing department (subjects: marketing, supply chain management and social responsibility) January 1, 2013 - December 31, 2015, January 1, 2010 - December 31, 2012.  

 

Hanken School of Economics, Department of Marketing CERS-Centre for Relationship Marketing and Service Management PO BOX 479, FIN-00101 HELSINKI, Finland Visiting adress Arkadiankatu 22, Helsinki Tel. +358-(0)9-431 33 396, gsm +358-(0)40-3521 396, fax +358-(0)9-431 33 287. E-mail maria.holmlund-rytkonen@hanken.fi

Additional Education Information

 
Reception 2021-2022 by appointment.

 

 

Research areas

Associate editor, Service Research, Journal of Business Research.

 

CURRENT MAIN RESEARCH PROJECTS

Managerial sensemaking in companies in disruptive markets.

Relationship, customer and market dynamics.

Service and customer-oriented business development.  

 

Google.scholar citation

Hanken's database HARIS containing publications and research activities 

 

International Fellow of CTF Centrum for Tjänsteforskning, Service Research Center at Karlstad University.

Editorial board member of scientific journals: Industrial Marketing Management, Journal of Business Research, Journal of Business & Industrial Marketing, Journal of Service Management (previously International Journal of Service Industry Management).

 

 

Education information

Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1998

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure

Keywords

  • 512 Business and Management
  • Service Management
  • Customer Logic
  • Mental models
  • Business relationship dynamics

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