• P.O. Box 479

    00101 Helsinki


Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
1994 …2024

Research activity per year

Personal profile


Full professor of marketing October 1, 2008- 

Dean of Programmes and Quality Assurance at Hanken School of Economics, August 2022 - July 2023,  August 2021 - July 2022


Programme Director at Hanken School of Economics January 2018 - July 2021

Head of marketing department (subjects: marketing, supply chain management and social responsibility) January 1, 2013 - December 31, 2015, January 1, 2010 - December 31, 2012.  


Hanken School of Economics, Department of Marketing CERS-Centre for Relationship Marketing and Service Management PO BOX 479, FIN-00101 HELSINKI, Finland Visiting adress Arkadiankatu 22, Helsinki Tel. +358-(0)9-431 33 396, gsm +358-(0)40-3521 396, fax +358-(0)9-431 33 287. E-mail [email protected]

Additional Education Information

Reception 2023-2024 by appointment.

Research areas

Associate editor, Service Research, Journal of Business Research.

Research committee member of Handelsbankens stiftelser Jan Wallander's and Tom Hedelius' foundation as well as Tore Browald's foundation


Service and customer-oriented business development

Managerial sensemaking

Dynamics of customers, business relationships, and markets


Google.scholar citation

Hanken's database HARIS containing publications and research activities 


International Fellow of CTF Centrum for Tjänsteforskning, Service Research Center at Karlstad University.

Editorial board member of scientific journals: Industrial Marketing Management, Journal of Business Research, Journal of Service Research, Journal of Business & Industrial Marketing, Journal of Service Management (previously International Journal of Service Industry Management).



Education information

Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 1998

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production


  • 512 Business and Management
  • Service Management
  • Customer Logic
  • Mental models
  • Business relationship dynamics


Dive into the research topics where Maria Holmlund-Rytkönen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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