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Maria Holmlund-Rytkönen

PhD

 https://orcid.org/0000-0003-2505-3048

  • P.O. Box 479

    00101 Helsinki

    Finland

  • Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
1994 …2021

Research activity per year

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Personal profile

Curriculum

Full professor of marketing October 1, 2008- 

 

Programme Director at Hanken School of Economics January 2018-July 2023

 

Head of marketing department (subjects: marketing, supply chain management and social responsibility) January 1, 2013 - December 31, 2015, January 1, 2010 - December 31, 2012.  

 

Hanken School of Economics, Department of Marketing CERS-Centre for Relationship Marketing and Service Management PO BOX 479, FIN-00101 HELSINKI, Finland Visiting adress Arkadiankatu 22, Helsinki Tel. +358-(0)9-431 33 396, gsm +358-(0)40-3521 396, fax +358-(0)9-431 33 287. E-mail maria.holmlund-rytkonen@hanken.fi

Additional Education Information

 
Reception 2021 by appointment.

 

Courses 2020-2021

PhD level

62349 Advancing Skills in Marketing Research

62340 Evolution of Marketing Theory

 


 

Research areas

Associate editor, Service Research, Journal of Business Research.

 

CURRENT MAIN RESEARCH PROJECTS

Mental models in business.

Relationship dynamics: Initiation of business-to-business relationships, and Relationship ending.

Service transition: Services in an industrial setting, and Challenges when transforming from a manufacturing to a service-oriented industrial company.

Consumer buying: Buying behaviour of different products and among different buyer groups.

 

Google.scholar citation

Hanken's database HARIS containing publications and research activities 

 

International Fellow of CTF Centrum for Tjänsteforskning, Service Research Center at Karlstad University.

Editorial board member of scientific journals: Industrial Marketing Management, Journal of Business Research, Journal of Business & Industrial Marketing, Journal of Service Management (previously International Journal of Service Industry Management).

 

 

Education information

Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1998

Keywords

  • 512 Business and Management
  • Service Management
  • Customer Logic
  • Mental models
  • Business relationship dynamics

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