• P.O. Box 479

    00101 Helsinki

    Finland

  • 1073 Citations
  • 17 h-Index
1994 …2020

Research output per year

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Research Output

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Chapter
2015

Managerial Sensemaking in Business Marketing

Strandvik, T. & Holmlund, M., 2015, The Nordic School: Service Marketing and Management for the Future. Gummerus, J. & von Koskull, C. (eds.). Helsinki: Hanken School of Economics, p. 295-307 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Open Access

We might know what we are selling, but do we know what the customer is buying?

Strandvik, T. & Holmlund, M., 2015, The Nordic School: Service Marketing and Management for the Future. Gummerus, J. & von Koskull, C. (eds.). Helsinki: Hanken School of Economics, p. 205-218 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Open Access
2012

Ett relationsperspektiv på tjänster

Holmlund, M. & Strandvik, T., 2012, Marknadsföring i tjänsteekonomin. Echeverri, P. & Edvardsson, B. (eds.). Lund: Studentlitteratur, p. 66-74 9 p.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional