• 70 Citations
  • 3 h-Index
20112015

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Education information

M.Sc. (Econ.), Hanken School of Economics, Finland, 2011

Keywords

  • 512 Business and Management
  • Bloggers
  • Social media marketing
  • Consumer research
  • 518 Media and communications
  • Social media ethics

Fingerprint Dive into the research topics where Marianne Dube is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Research Output

  • 70 Citations
  • 3 h-Index
  • 7 Conference contribution
  • 2 Article

Private bloggers' motivations to produce content – a gratifications theory perspective

Sepp, M., Gummerus, J. & Liljander, V., 2011, In : Journal of Marketing Management. 27, 13-14, p. 1479-1503

Research output: Contribution to journalArticleScientificpeer-review

27 Citations (Scopus)

Preferential treatment in the service encounter

Söderlund, M., Liljander, V., Gummerus, J., Hellman, P. M., Lipkin, M., Oikarinen, E-L., Sepp, M. & Töndevold, K., 08.2014, In : Journal of Service Management. 25, 4, p. 512-530 19 p.

Research output: Contribution to journalArticleScientificpeer-review

16 Citations (Scopus)

Investigating the failure of firm-blogger collaboration initiation: A blogger perspective

Sepp, M., Gummerus, J. & Liljander, V., 2015, 2015 Academy of Marketing Conference: The Magic in Marketing. O'Malley, L. (ed.). University of Limerick

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access

Switching of actor roles in an A2A network: Investigation of blogger as an actor role

Sepp, M., 2015, Conference proceedings of the 2015 Naples Forum on Service: Service dominant logic, network and systems theory and service science. Gummesson, E., Mele, C. & Polese, F. (eds.). Naples: Universita' degli Studi di Napoli Federico II

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Food-related conversation practices: Building up food blogger communities

Sepp, M., 05.2014, NCCR 2014: Nordic Conference on Consumer Research. University of Vaasa

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  • Prizes

  • Activities

    • 6 Organisation of / participation in conferences, workshops, courses, seminars

    23rd International Colloquium on Relationship Marketing ICRM 2015

    Marianne Dube (Member of organizing committee)

    15.09.201517.09.2015

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

    2015 Academy of Marketing Conference

    Marianne Dube (Speaker: Presenter)

    07.07.201509.07.2015

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

    2015 Naples Forum on Service

    Marianne Dube (Speaker: Presenter)

    09.06.201512.06.2015

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

    Press / Media

    Dold reklam mycket vanligt på Instagram

    Marianne Dube

    14.09.2014

    1 Media contribution

    Press/Media: Press / Media