Research output per year
Research output per year
Personal profile
Education information
M.Sc. (Econ.), Hanken School of Economics, Finland, 2011Keywords
- 512 Business and Management
- Bloggers
- Social media marketing
- Consumer research
- 518 Media and communications
- Social media ethics
Fingerprint
Dive into the research topics where Marianne Dube is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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Private bloggers' motivations to produce content – a gratifications theory perspective
Sepp, M., Gummerus, J. & Liljander, V., 2011, In: Journal of Marketing Management. 27, 13-14, p. 1479-1503Research output: Contribution to journal › Article › Scientific › peer-review
44 Citations (Scopus) -
Preferential treatment in the service encounter
Söderlund, M., Liljander, V., Gummerus, J., Hellman, P. M., Lipkin, M., Oikarinen, E.-L., Sepp, M. & Töndevold, K., 08.2014, In: Journal of Service Management. 25, 4, p. 512-530 19 p.Research output: Contribution to journal › Article › Scientific › peer-review
24 Citations (Scopus) -
Investigating the failure of firm-blogger collaboration initiation: A blogger perspective
Sepp, M., Gummerus, J. & Liljander, V., 2015, 2015 Academy of Marketing Conference: The Magic in Marketing. O'Malley, L. (ed.). University of LimerickResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open Access -
Switching of actor roles in an A2A network: Investigation of blogger as an actor role
Sepp, M., 2015, Conference proceedings of the 2015 Naples Forum on Service: Service dominant logic, network and systems theory and service science. Gummesson, E., Mele, C. & Polese, F. (eds.). Naples: Universita' degli Studi di Napoli Federico IIResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Food-related conversation practices: Building up food blogger communities
Sepp, M., 05.2014, NCCR 2014: Nordic Conference on Consumer Research. University of VaasaResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Activities
- 6 Organisation of / participation in conferences, workshops, courses, seminars
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23rd International Colloquium on Relationship Marketing ICRM 2015
Dube, M. (Member of organizing committee)
15.09.2015 → 17.09.2015Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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2015 Academy of Marketing Conference
Dube, M. (Speaker: Presenter)
07.07.2015 → 09.07.2015Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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2015 Naples Forum on Service
Dube, M. (Speaker: Presenter)
09.06.2015 → 12.06.2015Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)
Dube, M. (Speaker: Presenter)
13.06.2014 → 15.06.2014Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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3rd Nordic Conference on Consumer Research (NCCR)
Dube, M. (Speaker: Presenter)
21.05.2014 → 22.05.2014Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
Prizes
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Hanken Foundation reward for articles in scholarly journals
Dube, M. (Recipient), 2014
Prize: Prizes and awards
Press/Media
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Helt rätt att tjäna pengar på bloggen – om det är tydligt: Ksf-media
18.07.2013
1 Media contribution
Press/Media: Press / Media