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Personal profile

Education information

M.Sc. (Econ.), Hanken School of Economics, Finland, 2011

Keywords

  • 512 Business and Management
  • Bloggers
  • Social media marketing
  • Consumer research
  • 518 Media and communications
  • Social media ethics

Fingerprint Dive into the research topics where Marianne Dube is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles

Research Output

  • 68 Citations
  • 3 h-Index
  • 7 Conference contribution
  • 2 Article

Private bloggers' motivations to produce content – a gratifications theory perspective

Sepp, M., Gummerus, J. & Liljander, V., 2011, In : Journal of Marketing Management. 27, 13-14, p. 1479-1503

Research output: Contribution to journalArticleScientificpeer-review

26 Citations (Scopus)

Preferential treatment in the service encounter

Söderlund, M., Liljander, V., Gummerus, J., Hellman, P. M., Lipkin, M., Oikarinen, E-L., Sepp, M. & Töndevold, K., 08.2014, In : Journal of Service Management. 25, 4, p. 512-530 19 p.

Research output: Contribution to journalArticleScientificpeer-review

16 Citations (Scopus)

Investigating the failure of firm-blogger collaboration initiation: A blogger perspective

Sepp, M., Gummerus, J. & Liljander, V., 2015, 2015 Academy of Marketing Conference: The Magic in Marketing. O'Malley, L. (ed.). University of Limerick

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access

Switching of actor roles in an A2A network: Investigation of blogger as an actor role

Sepp, M., 2015, Conference proceedings of the 2015 Naples Forum on Service: Service dominant logic, network and systems theory and service science. Gummesson, E., Mele, C. & Polese, F. (eds.). Naples: Universita' degli Studi di Napoli Federico II

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Food-related conversation practices: Building up food blogger communities

Sepp, M., 05.2014, NCCR 2014: Nordic Conference on Consumer Research. University of Vaasa

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  • Prizes

  • Activities

    • 6 Organisation of / participation in conferences, workshops, courses, seminars

    23rd International Colloquium on Relationship Marketing ICRM 2015

    Marianne Dube (Member of organizing committee)
    15.09.201517.09.2015

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

    2015 Naples Forum on Service

    Marianne Dube (Speaker: Presenter)
    09.06.201512.06.2015

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

    2015 Academy of Marketing Conference

    Marianne Dube (Speaker: Presenter)
    07.07.201509.07.2015

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

    Press / Media

    Dold reklam mycket vanligt på Instagram

    Marianne Dube

    14.09.2014

    1 Media contribution

    Press/Media: Press / Media