Research output per year
Research output per year
Personal profile
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Turku School of Economics, Finland, 2017
Fingerprint
Dive into the research topics where Mekhail Mustak is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Deepfakes: Deceptions, mitigations, and opportunities
Mustak, M., Salminen, J., Mäntymäki, M., Rahman, A. & Dwivedi, Y. K., 01.2023, In: Journal of Business Research. 154, 113368.Research output: Contribution to journal › Article › Scientific › peer-review
8 Citations (Scopus) -
Free-to-fee transformation of industrial services
Mustak, M., Ulaga, W., Grohmann, M. & von Wangenheim, F., 2023, In: Journal of Service Research. 26, 1, p. 21-43 23 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access1 Citation (Scopus) -
How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation
Salminen, J., Mustak, M., Sufyan, M. & J. Jansen, B., 06.07.2023, In: Journal of Marketing Analytics.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Remote work and the COVID-19 pandemic: An artificial intelligence-based topic modeling and a future agenda
Aleem, M., Sufyan, M., Ameer, I. & Mustak, M., 01.2023, In: Journal of Business Research. 154, 16 p., 113303.Research output: Contribution to journal › Review Article › peer-review
Open Access4 Citations (Scopus) -
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning
Salminen, J., Mustak, M., Corporan, J., Jung, S-G. & J. Jansen, B., 2022, In: Journal of Interactive Marketing. 57, 3, p. 517-539 23 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access8 Citations (Scopus)
Activities
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California Management Review (Journal)
Mekhail Mustak (Reviewer)
2023 → …Activity: Publication peer-review and editorial work › Scientific journal
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Journal of Service Theory and Practice (Journal)
Mekhail Mustak (Member of editorial board)
2022 → …Activity: Publication peer-review and editorial work › Scientific journal
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Journal of Services Marketing (Journal)
Mekhail Mustak (Reviewer)
2021 → …Activity: Publication peer-review and editorial work › Scientific journal
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Journal of Service Research (Journal)
Mekhail Mustak (Reviewer)
2021 → …Activity: Publication peer-review and editorial work › Scientific journal
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The Service Industries Journal (Journal)
Mekhail Mustak (Member of editorial board)
2021 → …Activity: Publication peer-review and editorial work › Scientific journal
Prizes
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Best Conference Paper
Mustak, Mekhail (Recipient), Salonen, Anna (Recipient), Terho, Harri (Recipient) & Rangarajan, Deva (Recipient), 15.06.2023
Prize: Prizes and awards
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Best Graduate of the Year, Turku School of Economics
Mustak, Mekhail (Recipient), 2011
Prize: Prizes and awards
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Best Paper in the Track
Joona, Keränen (Recipient), Jaakkola, Elina (Recipient), Terho, Harri (Recipient) & Mustak, Mekhail (Recipient), 2018
Prize: Prizes and awards
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Highly Commended Paper
Mustak, Mekhail (Recipient) & Jaakkola, Elina (Recipient), 2014
Prize: Prizes and awards
Press/Media
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Hanken Researcher Explores How Deepfakes are Transforming Marketing
30.05.2023
1 Media contribution
Press/Media: Press / Media