Research output per year
Research output per year
Personal profile
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Turku School of Economics, Finland, 2017Fingerprint
Dive into the research topics where Mekhail Mustak is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Decoding deception in the online marketplace: enhancing fake review detection with psycholinguistics and transformer models
Salminen, J., Mustak, M., Jung, S.-G., Makkonen, H. & J. Jansen, B., 12.03.2025, In: Journal of Marketing Analytics.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Self-Sovereign Identity Adoption: Antecedents and Potential Outcomes
Laatikainen, G., Mustak, M. & Hickman, N., 28.02.2025, In: Technology in Society : An International Journal . 82, 102859.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Organizational Support During Onsite Treatment in Patients’ Journey: A Bottom of the Pyramid (BoP) Perspective
Rahman, A., Mustak, M. & Kibria, C. G., 2024, 13th AMA SERVSIG Conference: Service for Humanity.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Using machine learning to develop customer insights from user-generated content
Mustak, M., Hallikainen, H., Laukkanen, T., Plé, L., Hollebeek, L. D. & Aleem, M., 15.08.2024, In: Journal of Retailing and Consumer Services. 81, 104034.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile8 Citations (Scopus) -
B2B Customer Journey Facilitation Across Buyer-Seller Interaction Contexts
Mustak, M., Salonen, A., Terho, H. & Rangarajan, D., 15.06.2023, Finnish Academy of Marketing Conference 2023. p. 1-2 2 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific
Projects
- 1 Not started
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Green growth – Making sustainability profitable in business-to-business markets
Mustak, M. (PI), Sarasvuo, S. (Project participant), Gabrielsson, M. (Project participant) & Storbacka, K. (Project participant)
01.09.2025 → 28.02.2027
Project: Externally funded project
Activities
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California Management Review (Journal)
Mustak, M. (Reviewer)
2023 → …Activity: Publication peer-review and editorial work › Scientific journal
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Journal of Service Theory and Practice (Journal)
Mustak, M. (Member of editorial board)
2022 → …Activity: Publication peer-review and editorial work › Scientific journal
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Journal of Services Marketing (Journal)
Mustak, M. (Reviewer)
2021 → …Activity: Publication peer-review and editorial work › Scientific journal
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Journal of Service Research (Journal)
Mustak, M. (Reviewer)
2021 → …Activity: Publication peer-review and editorial work › Scientific journal
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The Service Industries Journal (Journal)
Mustak, M. (Member of editorial board)
2021 → …Activity: Publication peer-review and editorial work › Scientific journal
Prizes
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Best Conference Paper
Mustak, M. (Recipient), Salonen, A. (Recipient), Terho, H. (Recipient) & Rangarajan, D. (Recipient), 15.06.2023
Prize: Prizes and awards
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Best Graduate of the Year, Turku School of Economics
Mustak, M. (Recipient), 2011
Prize: Prizes and awards
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Best Paper in the Track
Joona, K. (Recipient), Jaakkola, E. (Recipient), Terho, H. (Recipient) & Mustak, M. (Recipient), 2018
Prize: Prizes and awards
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Highly Commended Paper
Mustak, M. (Recipient) & Jaakkola, E. (Recipient), 2014
Prize: Prizes and awards
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Outstanding Reviewer: Journal of Service Theory and Practice
Mustak, M. (Recipient), 07.06.2024
Prize: Prizes and awards
Press/Media
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Hanken Researcher Explores How Deepfakes are Transforming Marketing
30.05.2023
1 Media contribution
Press/Media: Press / Media