Research output per year
Research output per year
Personal profile
Additional Education Information
D.Sc. (Economics and Business Administration), Hanken School of Economics, Finland, 2011
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Making customer relationship decisions: Analytics v rules of thumb
Persson, P. A. & Ryals, L., 2014, In: Journal of Business Research. 67, 8, p. 1725-1732 8 p.Research output: Contribution to journal › Article › Scientific › peer-review
37 Citations (Scopus) -
Profitable customer management: reducing costs by influencing customer behaviour
Persson, P. A., 2013, In: European Journal of Marketing. 47, 5/6, p. 857-876 20 p.Research output: Contribution to journal › Article › Scientific › peer-review
16 Citations (Scopus) -
Profitable Customer Management: A Study in Retail Banking
Persson, P. A., 2011, Helsinki: Hanken School of Economics. 165 p.Research output: Thesis › Doctoral Thesis › Collection of Articles
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The management of customer relationships as assets in the retail banking sector
Persson, P. A., 2011, In: Journal of Strategic Marketing. 19, 1, p. 105-119 15 p.Research output: Contribution to journal › Article › Scientific › peer-review
7 Citations (Scopus) -
Customer assets and customer equity: Management and measurement issues
Persson, A. & Ryals, L., 2010, In: Marketing Theory. 10, 4, p. 417-436 20 p.Research output: Contribution to journal › Article › Scientific › peer-review
23 Citations (Scopus)