Per Andreas Persson

D.Sc. (Economics and Business Administration)

  • Phone+358 (0)9 431 331
  • P.O. Box 479

    00101 Helsinki

  • 187 Citations
  • 5 h-Index
20062014

Research output per year

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Personal profile

Additional Education Information

D.Sc. (Economics and Business Administration), Hanken School of Economics, Finland, 2011

Research Output

  • 187 Citations
  • 5 h-Index
  • 6 Conference contribution
  • 5 Article
  • 1 Doctoral Thesis

Making customer relationship decisions: Analytics v rules of thumb

Persson, P. A. & Ryals, L., 2014, In : Journal of Business Research. 67, 8, p. 1725-1732 8 p.

Research output: Contribution to journalArticleScientificpeer-review

24 Citations (Scopus)

Profitable customer management: reducing costs by influencing customer behaviour

Persson, P. A., 2013, In : European Journal of Marketing. 47, 5/6, p. 857-876 20 p.

Research output: Contribution to journalArticleScientificpeer-review

15 Citations (Scopus)

Profitable Customer Management: A Study in Retail Banking

Persson, P. A., 2011, Helsinki: Hanken School of Economics. 165 p.

Research output: ThesisDoctoral ThesisCollection of Articles

The management of customer relationships as assets in the retail banking sector

Persson, P. A., 2011, In : Journal of Strategic Marketing. 19, 1, p. 105-119 15 p.

Research output: Contribution to journalArticleScientificpeer-review

7 Citations (Scopus)

Customer assets and customer equity: Management and measurement issues

Persson, A. & Ryals, L., 2010, In : Marketing Theory. 10, 4, p. 417-436 20 p.

Research output: Contribution to journalArticleScientificpeer-review

22 Citations (Scopus)