Research output per year
Research output per year
Personal profile
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 1994External positions
Board member, University of South-Eastern Norway
01.01.2023 → 31.12.2027
Board member, Ab Sidwill OY
2015 → 2018
Chair of the board, Ab Probic Oy
2000 → 2020
Keywords
- Customers and Relations
- Marketing Logics and Strategizing
- Marketing Effectiveness and Profitability
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Coopetitive service innovation: the role of geographical proximity, innovation focus and customer cooperation
Virtanen, H. & Björk, P., 08.10.2024, In: Journal of Business and Industrial Marketing. 39, 13, p. 233-248 16 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Customer-based Brand Equity Drivers: A Leading Brand of Beer in Estonia
Coudounaris, D., Björk, P., Mets, T., Asadli, R. & Bujac, A. I., 22.03.2024, In: Administrative Sciences. 14, 4, p. 61 40 p., 61.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile1 Citation (Scopus) -
Editorial of Vol. 6 No. 2 of IJEXPORTM
Coudounaris, D. & Björk, P., 26.04.2024, In: International Journal of Export Marketing. 6, 2, p. 117-119 3 p.Research output: Contribution to journal › Editorial › Scientific
Open AccessFile -
Editorial of Vol. 6 No. 3 of IJEXPORTM
Coudounaris, D. & Björk, P., 04.11.2024, In: International Journal of Export Marketing. 6, 3Research output: Contribution to journal › Editorial › Scientific
Open AccessFile -
Experience-driven well-being and purchase: An alternative model of memorable wine tourism experiences
Sthapit, E., Prentice, C., Ji, C., Yang, P., Garrod, B. & Björk, P., 12.04.2024, In: International Journal of Tourism Research. 26, 2, e2645.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile6 Citations (Scopus)
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Aurora Region Space Economy Ecosystem
Björk, P. (CoI)
01.10.2023 → 30.09.2026
Project: Externally funded project
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Cross-border University Cooperation for Knowledge Sharing and Regional Development
Björk, P. (CoI)
01.01.2024 → 31.12.2024
Project: Externally funded project
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Tourism development in Ostrobothnia
Björk, P. (CoI)
01.02.2023 → 29.02.2024
Project: Externally funded project
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KvarkenSpaceEco
Björk, P. (Project participant)
01.09.2019 → 30.06.2022
Project: Externally funded project
Activities
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University of Gothenburg (External organisation)
Björk, P. (Reviewer)
2023 → …Activity: Membership › Assessment of candidates for academic posts
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Södertörn University (External organisation)
Björk, P. (Reviewer)
2023 → …Activity: Membership › Assessment of candidates for academic posts
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University of Gothenburg (External organisation)
Björk, P. (Reviewer)
2023 → …Activity: Membership › Assessment of candidates for academic posts
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Energy Transition and Sustainable Economies (MOOC)
Ehrnström-Fuentes, M. (Coordinator) & Björk, P. (Other role)
2022 → …Activity: Other › Types for other activities - Other activities, including coordination
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IJEXPORTM (External organisation)
Björk, P. (Reviewer)
2022 → …Activity: Membership › Membership in academic committee, council, board
Prizes
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2015 Highly Commended Paper Award: Culinary-gastronomic tourism - a search for local food experiences
Björk, P. (Recipient), 2015
Prize: Prizes and awards