Personal profile
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 1994External positions
Board member, University of South-Eastern Norway
01.01.2023 → 31.12.2027
Board member, Ab Sidwill OY
2015 → 2018
Chair of the board, Ab Probic Oy
2000 → 2020
Keywords
- Customers and Relations
- Marketing Logics and Strategizing
- Marketing Effectiveness and Profitability
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Collaborations and top research areas from the last five years
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Beyond human touch: evaluating the effectiveness of AI, human, and hybrid-generated tourism promotional texts
Carvalho, I., Loureiro, S. M. C., Ivanov, S., Björk, P. & Seyitoğlu, F., 25.07.2025, In: Journal of Hospitality and Tourism Insights. p. 1-21 21 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile2 Citations (Scopus) -
Memorable wellness tourism experiences: antecedents that lead to enjoyable outcomes
Sthapit, E., Ji, C., Li, M., Garrod, B., Ibrahim, B. & Björk, P., 06.03.2025, In: International Journal of Spa and Wellness. 8, 2, p. 155-181 27 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile8 Citations (Scopus) -
‘Big-5’ personality traits and revisit intentions: The mediating effect of memorable tourism experiences
Coudounaris, D. N., Björk, P., Marinova, S. T., Jafarguliyev, F., Kvasova, O., Sthapit, E., Varblane, U. & Talias, M. A., 15.06.2025, In: Journal of Tourism, Heritage and Services Marketing. 11, 1, p. 46-60Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile4 Citations (Scopus) -
“I became a child again!” How to stage engaging restaurant experiences modeling the service management process
Björk, P., Pitkäkoski, T. & Luomala, H., 22.07.2025, In: International Journal of Hospitality Management. 132, 104357.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Coopetitive service innovation: the role of geographical proximity, innovation focus and customer cooperation
Virtanen, H. & Björk, P., 08.10.2024, In: Journal of Business and Industrial Marketing. 39, 13, p. 233-248 16 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile4 Citations (Scopus)
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Aurora Region Space Economy Ecosystem
Björk, P. (CoI)
01.10.2023 → 30.09.2026
Project: Externally funded project
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Cross-border University Cooperation for Knowledge Sharing and Regional Development
Björk, P. (CoI)
01.01.2024 → 31.12.2024
Project: Externally funded project
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Tourism development in Ostrobothnia
Björk, P. (CoI)
01.02.2023 → 29.02.2024
Project: Externally funded project
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KvarkenSpaceEco
Björk, P. (Project participant)
01.09.2019 → 30.06.2022
Project: Externally funded project
Activities
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University of Gothenburg (External organisation)
Björk, P. (Reviewer)
2023 → …Activity: Membership › Assessment of candidates for academic posts
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University of Gothenburg (External organisation)
Björk, P. (Reviewer)
2023 → …Activity: Membership › Assessment of candidates for academic posts
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Södertörn University (External organisation)
Björk, P. (Reviewer)
2023 → …Activity: Membership › Assessment of candidates for academic posts
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IJEXPORTM (External organisation)
Björk, P. (Reviewer)
2022 → …Activity: Membership › Membership in academic committee, council, board
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Energy Transition and Sustainable Economies (MOOC)
Ehrnström-Fuentes, M. (Coordinator) & Björk, P. (Other role)
2022 → …Activity: Other › Types for other activities - Other activities, including coordination
Prizes
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2015 Highly Commended Paper Award: Culinary-gastronomic tourism - a search for local food experiences
Björk, P. (Recipient), 2015
Prize: Prizes and awards