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Personal profile

Research and teaching information

R Movarrei, J Aspara, K Wittkowski., ”Gamification in presumption: the mediating role of privacy concerns“, EMAC 2017 Conference, University of Groningen, The Netherlands.

Lasaleta J., Harding R. D., Movarrei R., Vohs K. D., “Reminders of Money Weaken the Need for Caffeine”, Society for Consumer Psychology (SCP), 2016, St. Pete Beach, US.

Movarrei, R, Trendel, O., "The influence of money reminders on willingness to pay for status products,” APA-SCP 123rd Annual Convention of SCP- American Psychological Association, 2015, Toronto, Canada.

Movarrei, R, Trendel, O., Status Products; When the Informed Consumers Turn More Generous, Asia-Pacific ACR, 2015, Hong Kong.

Movarrei, R, Trendel, O. “Status products and role of local information on recognition overestimation and WTP” EMAC 2015, Leuven, Belgium.

Movarrei, R, Trendel, O. “The Influence of product information on Status Consumption: The Mediating Role of Perceived Awareness of Others” EMAC 2014, Valencia, Spain

Movarrei, R, Trendel, O. The influence of information on status consumption; mediating role of perceived awareness, SCP 2014, Miami, FL.

Movarrei, R, "The influence of money reminders on willingness to pay and purchase intention,” GEM research seminar, 2013, Grenoble, France.

Movarrei, R., Hederstierna A., Vessal, S., Mysteries of new product promotion; effects of layout on buyer behavior, IEEE International conference on management of innovation and technology, Singapore, 2010.

Movarrei, R., Vessal, S., Application of Theory of Inventive Problem Solving (TRIZ) in Customer Relationship Management, 3rd IEEE conference on management of technology and innovation, Singapore, 2006.

Movarrei, R., Vessal, S., project integration management in innovation projects (case study), 5th international project management conference, Tehran, 2006

Movarrei, R. Jabalameli, M. Synergy between TRIZ and Axiomatic design in New Product Development, 5th industrial engineering conference, IUST, Tehran, 2004

Education information

Postdoctoral researcher Marketing, Hanken School of Economics, Aug 2016-

PhD Marketing, Grenoble Ecole de Management, 2016

M.S. Management, Allameh Tabatabai University (Iran), 2009

MBA Marketing, Blekinge Institute of Tech (Sweden), 2007

B.S. Industrial Engineering, Iran University of Science & Technology, 2003

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Research Output

  • 2 Conference contribution

Gamification of Prosumption: The Mediating Role of Privacy Concerns

Movarrei, R., Aspara, J. & Wittkowski, K., 2018, Proceedings of 2018 AMA Winter Academic Conference: Integrating Paradigms in a World where Marketing Is Everywhere. Goldenberg, J., Laran, J. & Stephen, A. (eds.). Vol. 29. 2 p.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access

Application of gamification in prosumption mediated by data privacy

Movarrei, R., Aspara, J. & Wittkowski, K., 2017, Proceedings of 46th European Marketing Association Conference (EMAC 2017), May 23-26, 2017, Groningen, the Netherlands.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review