Research output per year
Research output per year
Personal profile
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Maastricht University, Netherlands, 2016
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Dive into the research topics where Robert Ciuchita is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Affordances Advancing User-Created Communication (UCC) in Service: Interactivity, Visibility, and Anonymity
Ciuchita, R., Medberg, G., Penttinen, V., Lutz, C. & Heinonen, K., 20.04.2022, In: Journal of Service Management. 33, 4-5, p. 688-704 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile2 Citations (Scopus) -
It is Really Not a Game: An Integrative Review of Gamification for Service Research
Ciuchita, R., Heller, J., Köcher, S., Köcher, S., Leclercq, T., Sidaoui, K. & Stead, S., 11.04.2022, In: Journal of Service Research.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile5 Citations (Scopus) -
Programmatic advertising in online retailing: Consumer perceptions and future avenues
Ciuchita, R., Gummerus, J., Holmlund, M. & Linhart, E. L., 22.06.2022, In: Journal of Service Management. 34, 2, p. 231-255 25 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile1 Citation (Scopus) -
Social media marketing: the opportunities and challenges of paid, owned, and earned media.
Penttinen, V. & Ciuchita, R., 2022, The SAGE handbook of social media marketing. Hanlon, A. & Tuten, T. L. (eds.). London: Sage publications, p. 247-262Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
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YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews
Penttinen, V., Ciuchita, R. & Caic, M., 15.08.2022, In: Journal of Interactive Marketing. 57, 4, p. 561-582 22 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile3 Citations (Scopus)
Projects
- 2 Active
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Data based marketing - Developing a strong analytical capability to support marketing decisions in SMEs
Frösén, J., Aspara, J., Ciuchita, R. & Penttinen, V.
01.01.2021 → 31.12.2023
Project: Externally funded project
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Nordic Innovation Initiative
Heinonen, K., Ciuchita, R. & Rahman, A.
01.01.2021 → 31.12.2023
Project: Externally funded project
Activities
- 1 Organisation of / participation in conferences, workshops, courses, seminars
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2020 AMS ANNUAL CONFERENCE
Valeria Penttinen (Attendee) & Robert Ciuchita (Attendee)
14.12.2020 → 19.12.2020Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
Press/Media
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Riksdagskandidater åker snålskjuts på populära brand – bilmärken, presidenten och ex-politiker ofrivilliga lockbeten på sociala medier
Johanna Gummerus & Robert Ciuchita
28.03.2019
1 Media contribution
Press/Media: Press / Media