Research output per year
Research output per year
Personal profile
Education information
Doctor of Science (Economics and Business Administration), Marketing, Hanken School of Economics, Finland, 2022
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 2022Fingerprint
Dive into the research topics where Sonja Sarasvuo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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Employee alignment with conscientious brand promises: Exploring participatory mechanisms of brand promise co-creation
Liewendahl, H., Sarasvuo, S., Heinonen, K., Grönroos, C. & Stigzelius, T., 2025, (Accepted/In press) In: Journal of Brand Management.Research output: Contribution to journal › Article › Scientific › peer-review
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Leading with a Purpose: Exploring the Operationalization of Corporate Brand Conscientiousness
Sarasvuo, S. & Penttinen, V., 2025, Proceedings of the 18th Global Brand Conference, Católica Porto Business School, Porto, Portugal, 7-9 May 2025.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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How do employees of acquired B2B brands perceive the acquiring brand? Implications for B2B brand portfolio strategy
Sarasvuo, S. & Aspara, J., 2024, Proceedings for the 17th Global Brand Conference, Edinburgh Napier University, 22-24 April 2024.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, S., Liljander, V. & Haahtela, K., 11.2023, In: Industrial Marketing Management. 115, p. 69-85 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile6 Citations (Scopus) -
Coherence or diversity in corporate identity? Varying perceptions of the company as sources for corporate branding
Sarasvuo, S., 2022, Helsinki: Hanken School of Economics. 182 p.Research output: Thesis › Doctoral Thesis › Collection of Articles
Open Access
Projects
- 1 Not started
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Green growth – Making sustainability profitable in business-to-business markets
Mustak, M. (PI), Sarasvuo, S. (Project participant), Gabrielsson, M. (Project participant) & Storbacka, K. (Project participant)
01.09.2025 → 28.02.2027
Project: Externally funded project
Activities
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Journal of Brand Management (Journal)
Sarasvuo, S. (Reviewer)
20.03.2025Activity: Publication peer-review and editorial work › Scientific journal
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Journal of Brand Management (Journal)
Sarasvuo, S. (Reviewer)
26.02.2025Activity: Publication peer-review and editorial work › Scientific journal
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Journal of Product & Brand Management (Journal)
Sarasvuo, S. (Reviewer)
22.02.2025Activity: Publication peer-review and editorial work › Scientific journal
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Journal of Brand Management (Journal)
Sarasvuo, S. (Reviewer)
13.02.2025Activity: Publication peer-review and editorial work › Scientific journal
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Journal of Brand Management (Journal)
Sarasvuo, S. (Reviewer)
29.01.2025Activity: Publication peer-review and editorial work › Scientific journal
Press/Media
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”Köp europeiskt” – bojkottrörelse växer fram efter Trumps hot
28.02.2025
1 Media contribution
Press/Media: Press / Media
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Musks kontroverser ”kan leda till sabotage på Teslabilar”
14.02.2025
1 Media contribution
Press/Media: Press / Media
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