Research output per year
Research output per year
Personal profile
Education information
Doctor of Science (Economics and Business Administration), Marketing, Hanken School of Economics, Finland, 2022
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 2022
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Dive into the research topics where Sonja Sarasvuo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, S., Liljander, V. & Haahtela, K., 11.2023, In: Industrial Marketing Management. 115, p. 69-85 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile1 Citation (Scopus) -
Coherence or diversity in corporate identity? Varying perceptions of the company as sources for corporate branding
Sarasvuo, S., 2022, Helsinki: Hanken School of Economics. 182 p.Research output: Thesis › Doctoral Thesis › Collection of Articles
Open Access -
Nya vindar inom märkeshantering – hur finna balans mellan koherens och diversitet?
Sarasvuo, S., 2022, In: Ekonomiska Samfundets Tidskrift. 2022, 2, p. 46-51Research output: Contribution to journal › Article › Scientific
Open AccessFile -
Are we one, or are we many? Diversity in organizational identities versus corporate identities
Sarasvuo, S., 03.08.2021, In: Journal of Product and Brand Management. 30, 6, p. 788-805 18 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile3 Citations (Scopus) -
Toward a conceptual understanding of co-creation in branding
Sarasvuo, S., Rindell, A. & Kovalchuk, M., 17.10.2021, In: Journal of Business Research. 139, p. 543-563 21 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile31 Citations (Scopus)
Activities
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Journal of Brand Management (Journal)
Sonja Sarasvuo (Reviewer)
23.09.2023Activity: Publication peer-review and editorial work › Scientific journal
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Journal of Business Research (Journal)
Sonja Sarasvuo (Reviewer)
29.09.2023Activity: Publication peer-review and editorial work › Scientific journal
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Testing Times in the Classroom: Challenges of 21st Century Education
Sonja Sarasvuo (Attendee)
28.03.2022 → 18.04.2022Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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Course in Learning design
Sonja Sarasvuo (Attendee)
05.09.2022 → 31.10.2022Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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Social Network Analysis and Mining (Journal)
Sonja Sarasvuo (Reviewer)
30.04.2022Activity: Publication peer-review and editorial work › Scientific journal