Research output per year
Research output per year
Personal profile
Education information
Doctor of Science (Economics and Business Administration), Marketing, Hanken School of Economics, Finland, 2022
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 2022Fingerprint
Dive into the research topics where Sonja Sarasvuo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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How do employees of acquired B2B brands perceive the acquiring brand? Implications for B2B brand portfolio strategy
Sarasvuo, S. & Aspara, J., 2024, Proceedings for the 17th Global Brand Conference, Edinburgh Napier University, 22-24 April 2024.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, S., Liljander, V. & Haahtela, K., 11.2023, In: Industrial Marketing Management. 115, p. 69-85 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile3 Citations (Scopus) -
Coherence or diversity in corporate identity? Varying perceptions of the company as sources for corporate branding
Sarasvuo, S., 2022, Helsinki: Hanken School of Economics. 182 p.Research output: Thesis › Doctoral Thesis › Collection of Articles
Open Access -
Nya vindar inom märkeshantering – hur finna balans mellan koherens och diversitet?
Sarasvuo, S., 2022, In: Ekonomiska Samfundets Tidskrift. 2022, 2, p. 46-51Research output: Contribution to journal › Article › Scientific
Open AccessFile -
Are we one, or are we many? Diversity in organizational identities versus corporate identities
Sarasvuo, S., 03.08.2021, In: Journal of Product and Brand Management. 30, 6, p. 788-805 18 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile4 Citations (Scopus)
Activities
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2024 DENIM-KATAJA Doctoral Colloquium in Marketing
Sonja Sarasvuo (Speaker: Opponent/discussant)
19.08.2024 → 21.08.2024Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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Journal of Product & Brand Management (Journal)
Sonja Sarasvuo (Reviewer)
15.08.2024Activity: Publication peer-review and editorial work › Scientific journal
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Journal of Product & Brand Management (Journal)
Sonja Sarasvuo (Reviewer)
22.07.2024Activity: Publication peer-review and editorial work › Scientific journal
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Journal of Brand Management (Journal)
Sonja Sarasvuo (Reviewer)
09.07.2024Activity: Publication peer-review and editorial work › Scientific journal
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Macromarketing Conference 2024
Sonja Sarasvuo (Speaker: Chair)
17.06.2024 → 20.06.2024Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars