Research output per year
Research output per year
Personal profile
Education information
Doctor of Science (Economics and Business Administration), Marketing, Hanken School of Economics, Finland, 2022
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 2022Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
External positions
Board member, Etteplan Oyj
04.2023 → …
Fingerprint
Dive into the research topics where Sonja Sarasvuo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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Employee alignment with conscientious brand promises: Exploring participatory mechanisms of brand promise co-creation
Liewendahl, H., Sarasvuo, S., Heinonen, K., Grönroos, C. & Stigzelius, T., 09.06.2025, In: Journal of Brand Management.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Leading with a Purpose: Exploring the Operationalization of Corporate Brand Conscientiousness
Sarasvuo, S. & Penttinen, V., 2025, Proceedings of the 18th Global Brand Conference, Católica Porto Business School, Porto, Portugal, 7-9 May 2025.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Monetizing Sustainability in B2B: A Systematic Review
Sarasvuo, S., Mustak, M., Storbacka, K. & Gabrielsson, M., 2025, ANZMAC 2025 Conference Proceedings, Macquarie University, Sydney, Australia.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Selling Sustainability in Industrial Markets: Profitability Barriers
Sarasvuo, S., Mustak, M., Storbacka, K. & Gabrielsson, M., 09.2025, (Accepted/In press) Proceedings of the IMM Oceania and Asia Summit 2025, The University of Sydney Business School, Sydney, Australia.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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How do employees of acquired B2B brands perceive the acquiring brand? Implications for B2B brand portfolio strategy
Sarasvuo, S. & Aspara, J., 2024, Proceedings for the 17th Global Brand Conference, Edinburgh Napier University, 22-24 April 2024.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Projects
- 1 Active
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Green growth – Making sustainability profitable in business-to-business markets
Mustak, M. (PI), Sarasvuo, S. (Project participant), Gabrielsson, M. (Project participant) & Storbacka, K. (Project participant)
01.09.2025 → 28.02.2027
Project: Externally funded project
Activities
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Suomalaisen Koodin Seuraavat 10 Vuotta
Sarasvuo, S. (Attendee)
08.10.2025Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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Journal of Financial Services Marketing (Journal)
Sarasvuo, S. (Reviewer)
26.09.2025Activity: Publication peer-review and editorial work › Scientific journal
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Journal of Brand Management (Journal)
Sarasvuo, S. (Reviewer)
22.09.2025Activity: Publication peer-review and editorial work › Scientific journal
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Industrial Marketing Management (Journal)
Sarasvuo, S. (Reviewer)
14.09.2025Activity: Publication peer-review and editorial work › Scientific journal
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Journal of Product and Brand Management (Journal)
Sarasvuo, S. (Reviewer)
19.08.2025Activity: Publication peer-review and editorial work › Scientific journal
Press/Media
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Forskare om namnbyte: "Signalerar förändring"
08.09.2025
1 item of Media coverage
Press/Media: Press / Media
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”Köp europeiskt” – bojkottrörelse växer fram efter Trumps hot
28.02.2025
1 Media contribution
Press/Media: Press / Media
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Musks kontroverser ”kan leda till sabotage på Teslabilar”
14.02.2025
1 Media contribution
Press/Media: Press / Media
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