Tony Apéria - Hanken School of Economics

Phone+358 (0)9 431 331
Websitehttp://www.hanken.fi/public/en/hankencers

P.O. Box 479
00101 Helsinki
Finland

h-index

Research activity per year

1 Book

Strategic Brand Management: A European Perspective
Keller, K. L., Apéria, T. & Georgson , M., 29.11.2011, 2 ed. FT Prentice Hall. 968 p.
Research output: Book/Report › Book › Scientific › peer-review

1 Citation (Scopus)