Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
1994 …2023

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Personal profile

Research and teaching information

CURRENT POSITION

Emeritus Professor of Marketing at Hanken School of Economics, Helsinki, Finland March 1, 2018-.

Honorary Doctor of Philosophy at Karlstad University, Sweden, 21.9.2012

 

 

EARLIER ACADEMIC POSITIONS

Professor of Marketing at Hanken School of Economics, Helsinki, Finland 2002-2018

Professor of Direct Marketing at HANKEN, Swedish School of Economics and Business Administration, Helsinki, Finland from 1.1.2001 to 31.07.2006. This chair had a particular focus on customer relationships, new media, e-commerce and m-business. The professorship was sponsored by companies that are members of the Finnish Direct Marketing Association, and was a joint venture together with the Helsinki School of Economics.

Professor in Business Administration (50%) at University of Karlstad, Sweden 1.9.2003-31.7.2004.

Professor in service marketing, HANKEN, Swedish School of Economics and Business Administration, Vasa, 1.1.1999-31.1.2002.

 Director of Centre for Relationship Marketing and Service Management (CERS) at HANKEN, Swedish School of Economics and Business Administration, 1994-2001.

Head of the Department of marketing and corporate geography, HANKEN, Swedish School of Economics and Business Administration, 1.2.1999-31.12.2001

Acting Associate professor/professor in marketing, HANKEN, Swedish School of Economics and Business Administration, Helsinki, 1987-1999

 

ACADEMIC REWARDS AND ASSIGNMENTS

International Fellow of the Service Research Center (Centrum för tjänsteforskning), Karlstad, Sweden, 5.10.2006

Member of the Board of Service Research Center, Karlstad University, Sweden, 1.1.2011-31.12.2016.

Invited Lifetime Member of Societas Scientiarum Fennica - The Finnish Society of Sciences and Letters, 17.12.2007-

Honorary Doctor of Philosophy at Karlstad University, Sweden, 21.9.2012

Research areas

Education information

Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 1994

Keywords

  • 512 Business and Management
  • Marketing
  • service marketing and management
  • Brand management, Image management
  • customer-dominant logic
  • marketing, strategy, relationships, value creation,

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