Tore Strandvik

Personal profile

Research and teaching information

CURRENT POSITION

Emeritus Professor of Marketing at Hanken School of Economics, Helsinki, Finland March 1, 2018-.

Honorary Doctor of Philosophy at Karlstad University, Sweden, 21.9.2012

EARLIER ACADEMIC POSITIONS

Professor of Marketing at Hanken School of Economics, Helsinki, Finland 2002-2018

Professor of Direct Marketing at HANKEN, Swedish School of Economics and Business Administration, Helsinki, Finland from 1.1.2001 to 31.07.2006. This chair had a particular focus on customer relationships, new media, e-commerce and m-business. The professorship was sponsored by companies that are members of the Finnish Direct Marketing Association, and was a joint venture together with the Helsinki School of Economics.

Professor in Business Administration (50%) at University of Karlstad, Sweden 1.9.2003-31.7.2004.

Professor in service marketing, HANKEN, Swedish School of Economics and Business Administration, Vasa, 1.1.1999-31.1.2002.

Director of Centre for Relationship Marketing and Service Management (CERS) at HANKEN, Swedish School of Economics and Business Administration, 1994-2001.

Head of the Department of marketing and corporate geography, HANKEN, Swedish School of Economics and Business Administration, 1.2.1999-31.12.2001

Acting Associate professor/professor in marketing, HANKEN, Swedish School of Economics and Business Administration, Helsinki, 1987-1999

ACADEMIC REWARDS AND ASSIGNMENTS

International Fellow of the Service Research Center (Centrum för tjänsteforskning), Karlstad, Sweden, 5.10.2006

Member of the Board of Service Research Center, Karlstad University, Sweden, 1.1.2011-31.12.2016.

Invited Lifetime Member of Societas Scientiarum Fennica - The Finnish Society of Sciences and Letters, 17.12.2007-

Honorary Doctor of Philosophy at Karlstad University, Sweden, 21.9.2012

Research areas

Research on service, relationships and marketing communication both within the field of B-to-C and B-to-B.

Citation information on Google Scholar: http://scholar.google.fi/citations?view_op=list_works&hl=sv&user=IXgECuQAAAAJ

ORCID ID 0000-0002-6727-0465

SCOPUS Author ID 8630358700

LinkedIn https://www.linkedin.com/pub/tore-strandvik/b/621/a78

ResearchGate https://www.researchgate.net/profile/Tore_Strandvik

Academia.edu https://hanken.academia.edu/ToreStrandvik

Video presentations

1. Tore Strandvik interviewed about the article (2014) "Mental footprint of Marketing in the Boardroom", Journal of Service Management, Vol. 25, No. 2.

2. Tore Strandvik funderar på svenska kring frågan: Tänk om vi vet vad vi säljer men inte vad kunden köper?

Keywords

512 Business and Management
Marketing
service marketing and management
Brand management, Image management
customer-dominant logic
marketing, strategy, relationships, value creation,

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