Photo of Valeria Penttinen
 

Valeria Penttinen

Master of Science in Economics and Business Administration

  • 0 Citations
  • 0 h-Index
20192020

Research output per year

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Personal profile

Research areas

Strategic Marketing
Consumer Engagement
Marketing Analytics
Data-driven Marketing Decision Making

 

Education information

Master of Science in Economics and Business Administration, Hanken School of Economics, Finland, 2018

Research Output

  • 3 Conference contribution

Impact of Video Reviews on Consumers’ Uncertainty Reduction: Opening New Opportunities for Marketing Research and Practice

Penttinen, V. & Ciuchita, R., 2020, 2020 AMA Summer Academic Conference.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract.

Penttinen, V. & Frösén, J., 2019, In Academy of Marketing Science Annual Conference.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Developing Analytical Capabilities in Marketing: Challenges Associated with Usage of Unstructured Data

Penttinen, V. & Frösén, J., 2019, 2019 AMA Summer Academic Conference. Springer, Cham

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Activities

  • 1 Organisation of / participation in conferences, workshops, courses, seminars
  • 1 Oral presentation

Unstructured Data in Marketing Analytics

Valeria Penttinen (Speaker)
16.03.2020

Activity: Talk or presentation › Oral presentation

2020 Summer Academic Conference

Valeria Penttinen (Attendee)
18.08.2020 → 20.08.2020

Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars