Research output per year
Research output per year
Personal profile
Research areas
Strategic Marketing
Consumer Engagement
Marketing Analytics
Data-driven Marketing Decision Making
Education information
Master of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 2018
Fingerprint
Dive into the research topics where Valeria Penttinen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Affordances Advancing User-Created Communication (UCC) in Service: Interactivity, Visibility, and Anonymity
Ciuchita, R., Medberg, G., Penttinen, V., Lutz, C. & Heinonen, K., 20.04.2022, In: Journal of Service Management. 33, 4-5, p. 688-704 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile2 Citations (Scopus) -
Hi, I’m Taking Over this Account! Leveraging Social Media Takeover in Brand Communications
Penttinen, V., 2022, Proceedings of the Academy of Marketing Science Annual Conference 2022. AMA - American Marketing AssociationResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Marketing in the Rise of Online Data: Dealing with the Shifts in Firm-Consumer Information Asymmetry
Penttinen, V., 2022, Helsinki: Hanken School of Economics. 116 p.Research output: Thesis › Doctoral Thesis › Collection of Articles
Open Access -
Shared analytical capabilities in business networks
Penttinen, V. & Frösén, J., 15.09.2022, In: Industrial Marketing Management. 106, October, p. 308-322 15 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Social media marketing: the opportunities and challenges of paid, owned, and earned media.
Penttinen, V. & Ciuchita, R., 2022, The SAGE handbook of social media marketing. Hanlon, A. & Tuten, T. L. (eds.). London: Sage publications, p. 247-262Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
Projects
- 1 Active
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Data based marketing - Developing a strong analytical capability to support marketing decisions in SMEs
Frösén, J., Aspara, J., Ciuchita, R. & Penttinen, V.
01.01.2021 → 31.12.2023
Project: Externally funded project
Activities
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Social Media Research and Online Data Collection: Making Crowdsourcing Platforms Work for You
Valeria Penttinen (Speaker)
04.10.2022Activity: Talk or presentation › Oral presentation
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Hey, I’m Taking Over this Account! Leveraging Social Media Takeover in Brand Communications.
Valeria Penttinen (Speaker)
2022Activity: Talk or presentation › Oral presentation
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Aarhus University
Valeria Penttinen (Visit abroad)
01.01.2022 → 31.12.2022Activity: Visiting an external institution › Visit to other institution
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2021 Frontiers in Service Conference
Valeria Penttinen (Attendee)
09.07.2021 → 10.07.2021Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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2020 SMA Annual (virtual) Conference
Valeria Penttinen (Attendee)
07.11.2020Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
Prizes
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Jane K. Fenyo Best Student Research Paper Award
Penttinen, Valeria (Recipient), 2022
Prize: Prizes and awards