Valeria Penttinen

Master of Science in Economics and Business Administration

Source: Scopus
Calculated based on no. of publications stored in Pure and citations from Scopus

Research output per year

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Personal profile

Strategic Marketing
Consumer Engagement
Marketing Analytics
Data-driven Marketing Decision Making

Master of Science in Economics and Business Administration, Hanken School of Economics, Finland, 2018

Impact of Video Reviews on Consumers’ Uncertainty Reduction: Opening New Opportunities for Marketing Research and Practice
Penttinen, V. & Ciuchita, R., 2020, 2020 AMA Summer Academic Conference.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract.
Penttinen, V. & Frösén, J., 2019, In Academy of Marketing Science Annual Conference.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Developing Analytical Capabilities in Marketing: Challenges Associated with Usage of Unstructured Data
Penttinen, V. & Frösén, J., 2019, 2019 AMA Summer Academic Conference. Springer, Cham
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Unstructured Data in Marketing Analytics
Valeria Penttinen (Speaker)
16.03.2020
Activity: Talk or presentation › Oral presentation
2020 Summer Academic Conference
Valeria Penttinen (Attendee)
18.08.2020 → 20.08.2020
Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars