Research output per year
Research output per year
Personal profile
Research areas
Strategic Marketing
Consumer Engagement
Marketing Analytics
Data-driven Marketing Decision Making
Education information
Master of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 2018Fingerprint
Dive into the research topics where Valeria Penttinen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications
Penttinen, V., Mouritzen, S. L. T. & Pedersen, S., 04.01.2024, Welcome to The New Normal: Life After The Chaos: AMSAC 2023. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Jeseo, V. & Allen, J. (eds.). Springer, Cham, p. 32-43 12 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science; vol. Part F2055).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
1 Citation (Scopus) -
Hi, I’m taking over this account! Leveraging social media takeovers in fostering consumer-brand relationships
Penttinen, V., 2023, In: Journal of Business Research. 165, 114030.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile5 Citations (Scopus) -
Is She Real? Leveraging Real-Life and Computer-Generated Imagery Influencer Marketing in Brand Communications
Penttinen, V., Mouritzen, S. L. T. & Pedersen, S., 2023, Proceedings of the 2023 AMS Annual Conference .Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
-
Virtual influencer marketing: the good, the bad and the unreal
Mouritzen, S. L. T., Penttinen, V. & Pedersen, S., 08.06.2023, In: European Journal of Marketing.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile40 Citations (Scopus) -
Affordances Advancing User-Created Communication (UCC) in Service: Interactivity, Visibility, and Anonymity
Ciuchita, R., Medberg, G., Penttinen, V., Lutz, C. & Heinonen, K., 20.04.2022, In: Journal of Service Management. 33, 4-5, p. 688-704 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile16 Citations (Scopus)
Projects
- 1 Finished
-
Data based marketing - Developing a strong analytical capability to support marketing decisions in SMEs
Frösén, J., Aspara, J., Ciuchita, R. & Penttinen, V.
01.01.2021 → 31.12.2023
Project: Externally funded project
Activities
-
Social Media Research and Online Data Collection: Making Crowdsourcing Platforms Work for You
Valeria Penttinen (Speaker)
04.10.2022Activity: Talk or presentation › Oral presentation
-
Aarhus University
Valeria Penttinen (Visit abroad)
01.01.2022 → 31.12.2022Activity: Visiting an external institution › Visit to other institution
-
Hey, I’m Taking Over this Account! Leveraging Social Media Takeover in Brand Communications.
Valeria Penttinen (Speaker)
2022Activity: Talk or presentation › Oral presentation
-
2021 Frontiers in Service Conference
Valeria Penttinen (Attendee)
09.07.2021 → 10.07.2021Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
-
2020 AMS ANNUAL CONFERENCE
Valeria Penttinen (Attendee) & Robert Ciuchita (Attendee)
14.12.2020 → 19.12.2020Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
Prizes
-
Jane K. Fenyo Best Student Research Paper Award
Penttinen, Valeria (Recipient), 2022
Prize: Prizes and awards