Research output per year
Research output per year
Personal profile
Research areas
Strategic Marketing
Consumer Engagement
Marketing Analytics
Data-driven Marketing Decision Making
Education information
Master of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 2018
Fingerprint
Dive into the research topics where Valeria Penttinen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Affordances Advancing User-Created Communication (UCC) in Service: Interactivity, Visibility, and Anonymity
Ciuchita, R., Medberg, G., Penttinen, V., Lutz, C. & Heinonen, K., 20.04.2022, In: Journal of Service Management. 33, 4-5, p. 688-704 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile2 Citations (Scopus) -
Shared Analytical Capabilities in Business Networks
Penttinen, V. & Frösén, J., 2022, In: Industrial Marketing Management. 106, October, p. 308-322Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Social media marketing: the opportunities and challenges of paid, owned, and earned media.
Penttinen, V. & Ciuchita, R., 2022, SAGE Handbook of Social Media Marketing. Hanlon, A. & Tuten, T. L. (eds.). Sage publicationsResearch output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
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YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews
Penttinen, V., Ciuchita, R. & Caic, M., 15.08.2022, In: Journal of Interactive Marketing. p. 109499682211028Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Hey, I am Taking Over this Profile! Fostering Customer Engagement and Development of Meaningful Relationships through Social Media Employee Takeover
Penttinen, V., 2021, SERVSIG Frontiers in Service Conference Proceedings.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Projects
- 1 Active
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Data based marketing - Developing a strong analytical capability to support marketing decisions in SMEs
Frösén, J., Aspara, J., Ciuchita, R. & Penttinen, V.
01.01.2021 → 31.12.2023
Project: Externally funded project
Activities
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2021 Frontiers in Service Conference
Valeria Penttinen (Attendee)
09.07.2021 → 10.07.2021Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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2020 AMS ANNUAL CONFERENCE
Valeria Penttinen (Attendee) & Robert Ciuchita (Attendee)
14.12.2020 → 19.12.2020Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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2020 Summer Academic Conference
Valeria Penttinen (Attendee)
18.08.2020 → 20.08.2020Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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2020 SMA Annual (virtual) Conference
Valeria Penttinen (Attendee)
07.11.2020Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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Unstructured Data in Marketing Analytics
Valeria Penttinen (Speaker)
16.03.2020Activity: Talk or presentation › Oral presentation