Research output per year
Research output per year
Personal profile
Research areas
Strategic Marketing
Consumer Engagement
Marketing Analytics
Data-driven Marketing Decision Making
Education information
Master of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 2018Fingerprint
Dive into the research topics where Valeria Penttinen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Leading with a Purpose: Exploring the Operationalization of Corporate Brand Conscientiousness
Sarasvuo, S. & Penttinen, V., 2025, Proceedings of the 18th Global Brand Conference, Católica Porto Business School, Porto, Portugal, 7-9 May 2025.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
-
Impacts of #deinfluencing on Social Media
Penttinen, V., Ciuchita, R. & Pedersen, S., 2024, Academy of Marketing Science World Marketing Congress 2024.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
-
Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications
Penttinen, V., Mouritzen, S. L. T. & Pedersen, S., 04.01.2024, Welcome to The New Normal: Life After The Chaos: AMSAC 2023. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Jeseo, V. & Allen, J. (eds.). Springer, Cham, p. 32-43 12 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science; vol. Part F2055).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
1 Citation (Scopus) -
Hi, I’m taking over this account! Leveraging social media takeovers in fostering consumer-brand relationships
Penttinen, V., 2023, In: Journal of Business Research. 165, 114030.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile9 Citations (Scopus) -
Is She Real? Leveraging Real-Life and Computer-Generated Imagery Influencer Marketing in Brand Communications
Penttinen, V., Mouritzen, S. L. T. & Pedersen, S., 2023, Proceedings of the 2023 AMS Annual Conference .Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Projects
- 1 Finished
-
Data based marketing - Developing a strong analytical capability to support marketing decisions in SMEs
Frösén, J. (PI), Aspara, J. (Project participant), Ciuchita, R. (Project participant) & Penttinen, V. (Project participant)
01.01.2021 → 31.12.2023
Project: Externally funded project
Activities
-
Social Media Research and Online Data Collection: Making Crowdsourcing Platforms Work for You
Penttinen, V. (Speaker)
04.10.2022Activity: Talk or presentation › Oral presentation
-
Aarhus University
Penttinen, V. (Visit abroad)
01.01.2022 → 31.12.2022Activity: Visiting an external institution › Visit to other institution
-
Hey, I’m Taking Over this Account! Leveraging Social Media Takeover in Brand Communications.
Penttinen, V. (Speaker)
2022Activity: Talk or presentation › Oral presentation
-
2021 Frontiers in Service Conference
Penttinen, V. (Attendee)
09.07.2021 → 10.07.2021Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
-
2020 AMS ANNUAL CONFERENCE
Penttinen, V. (Attendee) & Ciuchita, R. (Attendee)
14.12.2020 → 19.12.2020Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
Prizes
-
Jane K. Fenyo Best Student Research Paper Award
Penttinen, V. (Recipient), 2022
Prize: Prizes and awards