Research output per year
Research output per year
Personal profile
Research areas
Strategic Marketing
Consumer Engagement
Marketing Analytics
Data-driven Marketing Decision Making
Education information
Master of Science in Economics and Business Administration, Hanken School of Economics, Finland, 2018
Research output
- 3 Conference contribution
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Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract
Chernikova, V. & Frösén, J., 16.06.2020, Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Wu, S., Pantoja, F. & Krey, N. (eds.). Springer, p. 67-68 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science ).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Impact of Video Reviews on Consumers’ Uncertainty Reduction: Opening New Opportunities for Marketing Research and Practice
Penttinen, V. & Ciuchita, R., 2020, 2020 AMA Summer Academic Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Developing Analytical Capabilities in Marketing: Challenges Associated with Usage of Unstructured Data
Penttinen, V. & Frösén, J., 2019, 2019 AMA Summer Academic Conference. Springer, ChamResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Activities
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Unstructured Data in Marketing Analytics
Valeria Penttinen (Speaker)
16.03.2020Activity: Talk or presentation › Oral presentation
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2020 AMS ANNUAL CONFERENCE
Valeria Penttinen (Attendee) & Robert Ciuchita (Attendee)
14.12.2020 → 19.12.2020Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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2020 SMA Annual (virtual) Conference
Valeria Penttinen (Attendee)
07.11.2020Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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2020 Summer Academic Conference
Valeria Penttinen (Attendee)
18.08.2020 → 20.08.2020Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars