Research output per year
Research output per year
Search results
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2023
Hi, I’m taking over this account! Leveraging social media takeovers in fostering consumer-brand relationships
Penttinen, V., 2023, In: Journal of Business Research. 165, 114030.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile4 Citations (Scopus) -
Virtual influencer marketing: the good, the bad and the unreal
Mouritzen, S. L. T., Penttinen, V. & Pedersen, S., 08.06.2023, In: European Journal of Marketing.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile28 Citations (Scopus) -
2022
Affordances Advancing User-Created Communication (UCC) in Service: Interactivity, Visibility, and Anonymity
Ciuchita, R., Medberg, G., Penttinen, V., Lutz, C. & Heinonen, K., 20.04.2022, In: Journal of Service Management. 33, 4-5, p. 688-704 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile12 Citations (Scopus) -
Shared analytical capabilities in business networks
Penttinen, V. & Frösén, J., 15.09.2022, In: Industrial Marketing Management. 106, October, p. 308-322 15 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews
Penttinen, V., Ciuchita, R. & Caic, M., 15.08.2022, In: Journal of Interactive Marketing. 57, 4, p. 561-582 22 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile22 Citations (Scopus)